VinoSocial

Telling the story of how grapes transform into wine is a much more effective way to connect with consumers rather than posting bottle shots. However, it can be overwhelming to worry about taking pictures and videos, optimizing them for the various social media platforms, then getting them posted with captions. If your winery needs help figuring out what to post, or just needs to hire someone else to get it done, please reach out to me. It’s my favorite time of year to visit wineries and capture winemaking in action.

This image was taken at Dineen Cellars.

Thank you Eric for inviting me to serve as a judge for Great Northwest Invitational Wine Competition. Grateful to be in such good company!

A chance to taste vino from some of my friends of Seattle Urban Wineries!

Magnolia Fall Vino in the Village https://discovermagnolia.org/vino/

"The decision to include ingredient labels was both proactive and responsive to consumer interest. Over the past few years, Copain has observed a significant shift in consumer behavior, with more people wanting to know exactly what they're putting in their bodies. This trend is evident not just in the wine industry, but across all food and beverage sectors." Interesting article by Tamara Turner for Wine Business.

Wineries Implement Transparency in Labeling to Appeal More Broadly to Consumers WineBusiness Monthly - Business & Technology

Beyond thrilled to be published in Edible Seattle and proud to share the story of talented Chef Aaron Tekulve, his restaurant Surrell and his Love Letter to Washington Wine!

Is it the reason you think it is?

I’m A Millennial, And This is Why I Stopped Drinking Wine Identifying why the vast cohorts of Millennial customers were fleeing away from wine has never been difficult for me…

Navigating the Sustainability Landscape Navigating the Sustainability Landscape: Which Certifications Matter?

What’s wrong with this picture? 😁

"Many consumers don’t want to be suddenly charged for a $400 order and they find smaller, more regular payments easier to swallow."

Interesting ideas here via WineBusiness Monthly.

New Generation of Wine Drinkers Seek New Wine Club Wine Industry News Article

"As research continues to uncover the various health benefits of wine, it remains true that wine can be a valuable component of a balanced and healthy lifestyle."

The scientific studies showing the health benefits of wine db looks at the scientific evidence for the health benefits of drinking wine.

What a great alternative to an expensive 3-hour winemaker dinner! Just let guests order off the menu. Meanwhile, the winemaker can work the room.

My latest story for Explore Washington State highlights the new Wine Walk Row in Downtown Woodinville Wine Country's Schoolhouse District where you can experience a world of wine and culinary delights all within a block. ⁠
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🤫 This area is Woodinville’s best kept secret. ⁠
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Find out all you need to know about these establishments along Wine Walk Row that are not to be missed:⁠
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🍷 Mullan Road Cellars
🍷 Montinore & Landlines Estates at Wine Walk Row
🍷L'Ecole no 41⁠
🍽️ Pintxo by Valdemar
🥂 McQueen Champagne Bar
🍷 Barnard Griffin

Find the link to the article below in the comments.

When you started your winery, did you think it would be more glamorous than it is? After all, there’s a LOT to do. 🤯

Are you struggling with figuring out what to post on social media to reach your target market? ⏳Or spending too much time figuring out what to post each week?

Let me help!

I work one on one with wineries to effectively use social media to connect with consumers.

How? Via one-on-one consults customized to streamline posting and broaden reach. However, most of my customers prefer the convenience of offloading their social media to me altogether.

I bring a background of 15 years of experience in the wine industry growing customer relationships and increasing sales. Leverage my expertise and get social media off your plate! Please reach out if you could use assistance.

Many thanks to Hailey of Cork and Fizz for letting me have the pleasure of being a guest speaker during a virtual chat with her Cork Crew. 💜 We talked about sustainable wine and surprising things I've learned while writing for the Slow Wine Guide.🍷⁠
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♻️ I couldn't resist riffing on this Beckham meme to illustrate a point! ⁠😁 When a winery claims that they embrace sustainable practices, it might not mean what
you think it means.

"A staggering $50.6 million in non-club wine sales was generated as a direct result of SMS bulk messaging promotional campaigns in 2023."

Innovative Text Message Marketing Company Revolutionizes DTC Communications and Sales Across Wine Industry Recent statistics may have some experts predicting a less-than-rosy outlook for the global wine market this year, but since 2020, DTC sales have been bucking trends and innovators like RedChirp® a

Much gratitude to Red Mountain AVA Alliance for shining the light on my story for Explore Washington State (link in comments). This region is a true gem of a destination.

Interviewing winemakers for Slow Wine USA enables me to spend time with some inspiring up and coming people in the industry. For example, a former semi-pro snowboarder who not only ended up farming a vineyard and making wine but recently opened a tasting room in...wait for it...Cle Elum! Meet Seth and his wife, Audrey, in my latest article for Explore Washington State.

Turning the Wine World Upsidedown in Cle Elum Upsidedown Wine in Cle Elum. Learn about this family owned winery. Come explore Cle Elum and enjoy some great wine.

Pack your bags! My latest article for Explore Washington State shines the light on some of the top boutique and family-owned wineries of Red Mountain AVA Alliance, places to eat, and intriguing places to stay among the vines.

Spending a Weekend at Red Mountain Explore the captivating world of Red Mountain wines. Discover the transformation of this AVA into a renowned wine region.

"For years, wine has been struggling to really connect with younger drinkers, and Mann stressed that now is the time to really rethink these marketing strategies so as not to miss out on the next generation of wine consumers. He touched on the use of social media, wine-oriented events, and tasting rooms as important marketing tools that the industry should pivot toward Millennials and Gen Z."

Top Buyer Urges Wine to Take Action in Market Fight Wine Industry News Article

Cheers to these inspiring women!

Curious about eco-friendly wine? 🍷 Seattle DINING published my article that looks at sustainability in wine, a run-down on the Slow Wine Guide, and where to begin an exploration of sustainable wine in Seattle with mentions for Seattle Urban Wineries members Wilridge Winery & Vineyard, Foundry Vineyards as well as Syncline Winery, Dusted Valley Wine, Hard Row to Hoe Vineyards and Dineen Vineyards.

Read all about it: https://seattledining.com/Current/2401/slow_wine_croisier_2024.aspx

In a session focused on sustainablity, Patrick Rawn of Two Mountain Winery shared one such example of a placement with a new retail customer because the buyer was excited about sustainability.

“We are selling more wine because we are sustainable,” he said.

Via Good Fruit Grower.

WineVit State of the Industry session looks at national challenges to wine consumption and local opportunities for growth Speakers shared a lot of data during the WineVit State of the Industry session, to paint a picture of the challenges at play and chart paths forward...

Do you give much thought to how guests are greeted at your business? 😹

In all seriousness, visitors should receive a warm welcome (or at the very least an acknowledgement) within seconds of passing through the doors.

How can we make wine more approachable? How about pairing it with the unexpected. 🍷🤷‍♀️🥔

Tater Tots and Wine - Vino Social Tater tots and wine may seem like an unlikely match. Yet, why shouldn’t casual grub from the frozen food aisle be enjoyed with a nice glass of wine?

Interviewing James Mantone of Syncline Winery for Slow Wine USA and tasting his distinctive wines reminds me why I became enamored with Washington State Wine in the first place.

The Slow Wine Guide Book highlights small-scale winemakers with a focus on sustainability, terroir, and stewardship of the land.

We are honored to be included for the 3rd year in a row! This year, we received the Slow Wine Bottle Prize for our state grown Gamay Noir, Grüner Veltliner, and Viognier.

2021 Gamay Noir:
“Grown on a southern slope in the upper block above the winery, grapes are hand picked then fermented and aged in concrete cubes, 65% whole cluster. Beautiful cherry flavors, plum, and hints of cooling herbal notes culminate in a delightful fresh and savory sip.”

2022 Grüner Veltliner:
“The first grapes picked went into a concrete egg for leanness and structure. The second picking went into acacia puncheons. The result is a juxtaposition between energetic freshness and weightiness with beautiful melon and chalky minerality.”

2022 Viognier:
“We agree with James that Viognier from this area has ripe aromatics yet retains acidity. This tongue tingler offers nice peach up front, citrus notes, and marzipan.”

Thank you Slow Wine! 🥂