The Forner Group
We merge traditional values with modern strategies to help you win. We at The Forner Group believe in the American dream. Will you meet the challenge?
No other country is as industrious, creative, and resourceful. We believe you and your business can take control of the message and start winning by pivoting to match present and future challenges while preserving your character and promoting your pro-American traditional values. Research shows that local businesses are trusted and seen as competent. Research also shows that customers are looking
🚀 In business, strategy isn't just a buzzword – it's the backbone of success. A well-defined strategy sets your course, helps you navigate challenges, and ensures every move is purposeful. Let's dive into why strategic planning is key. 💡
It’s important that we learn from the wisdom of the ages. The Art of War was published in the 5th century BC and its author, General Sun Tzu said, "All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved." 🌟
Strategy transcends time and situations. Illustrious battlefield commander General George S. Patton advised, "A good plan today is better than a perfect plan tomorrow." Whether in battle or business, seizing the right opportunities at the right time, driven by a solid strategy, leads to triumphant outcomes. Don’t let the perfect be the enemy of the good and keep moving forward with a successful end goal in mind. ⛰️
Strategy also brings clarity to chaos. By outlining your goals and the path to achieving them, you gain a clear vision of where your business is headed. Former President Dwight D. Eisenhower put it simply, "Plans are nothing; planning is everything." No matter what your plans are, circumstances will require you to adapt and respond to “on-the-ground” events. 🎯
Adapt and conquer with strategy. General Douglas MacArthur's words resonate in business: "In war, there is no substitute for victory, but there may be alternatives to battle." A solid strategy lets you pivot smartly in response to change. When the strategic goals and priorities are clear, it becomes easier to assess the need for adjustments in response to market shifts, technological advancements, or unforeseen challenges. 🌐
ROI Amplification: Investing time in strategic planning pays dividends. President Abraham Lincoln once said, "Give me six hours to chop down a tree, and I will spend the first four sharpening the axe." A sound strategy sharpens your business for success! It provides competitive advantage, resource optimization, cohesion, clear communication, and accountability. 💪
📈 Remember, success without strategy is like a ship without a rudder – it might drift, but it won't reach its destination. Embrace the power of strategic thinking, and watch your business flourish! 🌱
30/03/2022
Interesting, but not very surprising with prices increasing and inflation on the rise. Many users sign up for a fixed period of time to watch a sports season or specific competition, a new series, or a movie, and then cancel after the intended viewing.
https://www.adweek.com/convergent-tv/gen-z-and-millennials-drive-higher-churn-rates-for-us-streamers/
Gen Z and Millennials Drive Higher Churn Rates for Streamers Over half of both generations have canceled, or added and then canceled, an SVOD service in the last six months.
Our Story
Making communication at the core of your identity, positioning your story, and transforming the way you connect with stakeholders is what we do—all day, every day.
The Forner Group provides executives, corporations, and NGOs with a comprehensive and integrated set of strategic communication solutions that transform their communication messaging. Our clients range from Fortune 500 executives to leading decision-makers at world-class institutions of higher learning, from family businesses to multinational corporations. What they all share is a desire to lead effectively, and to successfully manage and understand the intersections between global business, society, and politics – and the opportunities that flow from using strategic communication to authentically connect with stakeholders.
We’re optimists. We take a phased approach to understand your challenges, beginning with an in-depth, in-person assessment. We provide our clients with future-proofed solutions to grow personal and organizational brands. Our expertise allows our clients to anticipate, manage, and profit from communication challenges. Our personalized, multi-faceted, and unified approach allows us to adapt to the interconnected and rapidly evolving world.