normal Behaviour
normal Behaviour makes well-crafted wardrobe staples that challenge the standards, with quiet surprises and innovations to swing the balance.
08/08/2024
Here's your semi-annual reminder to join our email list (link in bio). That's where we share free shipping codes, news about forthcoming products and shows, and where specials, sales and discounts can be found (hint hint: the holidays are coming). Let's stay connected!
03/08/2024
Running errands today? Make one of them to stop by in San Francisco. Come for the makers, stay for the hang.
10/04/2024
You all showed up for this weekend. Thanks for hosting another great enough! Can't wait for the next event.
25/03/2024
Unprofessional photo session.
26/01/2024
Often forgotten on our feed, but forever classic in tan.
20/01/2024
This week has been about tying up loose ends, catching up, and looking forward. Note for my day planner: next week I'll get a jump on those taxes, so lay off it.
10/01/2024
We are back in the office and searching for a little inspiration after expense reporting (one of the great joys of business ownership). Here's to setting up new routines, and pushing forth positive agendas for ourselves while not forgetting to do the things that suck, but have grave importance.
06/12/2023
Shot from a great weekend.
30/11/2023
I made these little dishes, first to make use of some vegtan scraps I had, and second, to place around my house to catch all my bobbie pins. But because they're one of a kind, they're hard to see online. Find me in person this weekend (Dec 2-3 at for Gifty to get you're hands on one. (Or DM me if you just can't make it.)
27/11/2023
If purses were people, this one would be crossing their legs while they sit for their portrait.
25/11/2023
Working hard in my totally everyday outfit to remind you that shopping small helps makers like me big time. We love you for your support!
24/11/2023
Some gift bundles for normal people:
1. ORGANIZATION KIT
2. WORK FROM HOME KIT
3. TRAVELLERS KIT
Check them out on the old website over there and check someone off your shopping list.
12/11/2023
Hold the door! continues 11/12 from 11am to 4pm. See you there...at Groundfloor in SF.
10/11/2023
Looking for fashion inspiration for this weekend! (11/11-11/12) See what we landed on at 455 Valencia in SF 11:00 to 4:00 both days. 2 lewks.
09/11/2023
Want to see what's attached to those straps? There's only one way to do it this weekend: at 455 Valencia in SF (11/11-11/12).
08/11/2023
This could be you checking out all our new stuff this weekend (11/11 - 11/12) in San Francisco in the mission.
28/09/2023
Check out the website recently? Always a work in progress, but new stuff is being added AS WE TYPE. Searching for all those hours in the day to prep for the forthcoming holiday season. 👻
25/08/2023
Yikes. After doing leather construction for so long, it's been a real struggle to go back to sewing fabric. Working on a custom clip-close wallet has got me 🙃🙂🙃.
14/09/2022
If you've been following my stories, perhaps you've seen me dipping my toe back in to the social media. For the last 5 months, I've been rebuilding after being barely operational for 2 years while rearing a baby.
So, great news, new website is on the way real soon with all new stuff that I'll be showing off and growing as we round the corner on 2022.
Stay tuned for our all new pallette, updates on craft fairs, home goods, rugs, new bags...whatever we think of that we feel is worthy of existing in the world.
There's no such thing as 'normal behaviour'.
Normal is just the mean. It is constantly in flux; as we change, so too does Normal. With this in mind, normal Behaviour makes well-crafted wardrobe staples that challenge the standards, with quiet surprises and innovations to swing the balance.
Our objective is to complement lives, not define them.
Two years prior to launching normal Behaviour, Heather Van Winckle made an assumption. Needing gifts for all the women in her life one holiday season, she constructed handbags that could follow each receiver through their day, regardless of the adventures ahead. The assumption that lots of people, across generations, lifestyles, and taste, would like a high-quality, versatile, wardrobe staple was the founding principle upon which normal Behaviour was built.
normal Behaviour focuses on ethical production, live/work balance, inclusivity and levity. We are woman-owned, and everything we make is designed and handcrafted in Oakland, California. By making and selling handmade, small batch goods, we challenge the conventions of quality, production and value, to establish a new benchmark of expectations.
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