MDT Marketing

🎥 Don't Miss Our Breakout Session at CECU 2024! 🌟

Are you ready to elevate your student communications with cutting-edge video tools? Join us at CECU for an exclusive breakout session that will transform your approach:

📅 When: Tuesday, June 11th
📍 Where: Room 106
⏰ Time: 1:30 PM

Experience the following:
🔹 Dive into the latest advancements in video technology
🔹 Hear real-life success stories from the front lines of education
🔹 Experience live demos and see these tools in action
🔹 Walk away with actionable strategies to elevate your outreach

AND, don't miss the chance to have a personalized video crafted for your institution on the spot! Could you be the lucky audience member? 🎥🏆


Career Education Colleges and Universities

🚨 Don’t Wait to get Up-to-Date
Busy gearing up for CECU’s annual conference? We are too but don’t wait until June to catch up on the new TCPA rules affecting the way you communicate with prospective students.

Go to MDT's Blog:
👉How Higher Ed Marketers Can Adapt for FCC’s New TCPA Rules

Make time for the quick recap and actionable marketing strategies on CECU's FCC’s Rule to Close The Lead Generator 'Loophole' webinar.

Check out the blog and we'll catch up with you at CECU!

PROUD SPONSOR of 2024 CAREER EDUCATION CONVENTION
Career Education Colleges and Universities

Higher Ed Highlight!
Though it was announced last week with great fanfare, we believe it can't have enough. "American Airlines Awards Scholarships to the Next Generation of Aviation Maintenance Professionals"

6 - students from Aviation Institute of Maintenance (AIM) – Chicago campus
2 - more students from Puerto Rico Aviation Maintenance Institute - PRAMI in Fajardo, Puerto Rico
Were awarded with the a $1,000 scholarships!

CONGRATULATIONS!!!! To all who received this amazing gift.

Amazing partners such as American Airlines recognize the significance of having skilled professionals to fill the crucial roles that our graduates take on.

Read more: https://hubs.ly/Q02tl1wK0

American Airlines awards scholarships to the next generation of aviation maintenance professionals American Airlines continues to help students find their path from the classroom to the hangar through recent scholarship awards. The airline recently awarded eight scholarships to students at events last week, helping them achieve their dreams of becoming aviation maintenance technicians.

When Innovation Meets the Green! 🏌️‍♂️
Guerino teed up some memorable moments at with MDT’s valued partners.

AI learning, networking, and creating pathways for growth—it's how we ensure every connection counts. Until next time, !

Thanks to:
Charlie Parker, Martin Durlak, Trevor Helbich, Jacob Ciesielski, Gabriel Frano, Massimo Noce and everyone that made this trip a success.

,





, , ,

🎬 Behind the Scenes 🌟 Sneak peek alert!
Here's a glimpse at the hustle and excitement brewing at MDT headquarters in SoFL. The stellar team bringing innovation to life: Evan Goodwin, Gary Thorup, Byran Kofsky (not pictured) and the dynamic Samantha Cornmesser!

This crew's creativity is charged up 🔋 and ready to electrify the upcoming content for conference season and beyond. Samantha will be your go-to guru at most events, sharing insights that just might be game-changers for you.

🤫 What's the buzz about? Keep your eyes peeled for new inspiring content, both digitally and up close in-person. It's not just about what's new—it's about what's next for you.

Divided by distance, united in purpose! 🌟
While Alex & Mitch are in Vegas with Educators, Kaire & Tanya brought their magic to the FAPSC - Florida Association of Postsecondary Schools and Colleges Member Mixer at Florida Technical College's Orlando campus.

From mingling with Michael Bragg (Aviation Institute of Maintenance) & Robert Bonds (FAPSC President) to catching FTC's VP of Admissions, Roger Gaspar for an inspiring evening of networking & growth. 🌱 Here's to many more!!

Real Voices, Real Impact.
Does your marketing partnership feel like an indispensable part of your team? If not, it's time for a change. Elevate your experience to one marked by innovation, a client-focused approach, and a space where every voice is heard, especially yours.

Discover the MDT difference.

Want to take your website to the next level and boost your online visibility? 🚀

Understanding the key elements of SEO is crucial! From content and architecture to code, credibility, user experience, links, and performance - mastering these components can simplify the SEO process and help you get the most out of your efforts.

Discover the fundamental pillars of SEO strategy and elevate your online presence. From Authoritativeness to Performance, each element is pivotal in achieving optimal search engine visibility.

Elevate your digital presence and achieve lasting success in the online landscape:
https://hubs.ly/Q02pS21p0

The 2024 Periodic Table of SEO Elements powered by Search Engine Land Check out the all-new interactive SEO Periodic Table, featuring everything you need to know about maintaining a competitive edge with your SEO campaigns.

🎉 Vegas is about to get a dose of marketing wisdom!
🌟 Mitch Talenfeld is hitting the road for the 20th anniversary of the National Conference on Allied Health Education, brought to you by ABHES. 🏫✈️

Don't miss your chance to dive deep into the world of nurturing campaigns, AI innovations, and the scoop on the latest TCPA regulations with Mitch and Alex Guerino. 📚💡 Find us at the LeadSquared booth – where the future of meets . 🚀

Let's shape the future of education together. Your next big idea might just be a conversation away!

🤞It's not luck - It's strategy
Reaching goals and exceeding expectations isn't luck, its deep dive data analysis, advanced technology prowess, and years of custom strategy builds for one important cause - Helping Young Adults Reach Their Goals.

🍀🍀Don't wait for your luck to change - get up and create your own luck by finding the right marketing partner.

The Why is Everything
During an exploration of J-Tech's state-of-the-art campus earlier this month, Alex Guerino got to see where hard work meets opportunity.

J-Tech's vibrant campus and state-of-the-art welding bays are more than facilities - they're launchpads for ambition and skill.

Big thank you to Aimee Hammond for the spectacular tour and giving MDT a solid reminder into why we all ( ) do what we do; help people improve their lives.

🎉 And It's a Tie!
Personalized Video & AI capture the spotlight in higher ed tech. With 37% of you ready to dive into the personalized approach, it’s clear that video is not just a medium—it's the message for Gen Z.

AI may be the buzzword that turns heads, but when it comes to connecting with students, Personalized Video is the heartfelt handshake. It's about creating those memorable moments that resonate with the audience, not just as students, but as individuals.

So, what does this mean for your institution? It's simple: video isn't just cool; it’s crucial. With case studies showing boosts in enrollment and engagement, it’s the strategic move that speaks volumes.

Gear up to go beyond buzzwords and turn tech potential into student success stories. Let's chat about your game plan!

"Tech adoption leads the way! 🚀
50% of participants see themselves as Marty McFly, navigating the future of tech in marketing. What's your take on adopting new technology for engagement? Share your experiences and let's learn together!

Stay tuned for more live poll results. Next up: the Tech institutions say they are looking to explore in 2024.

LeadSquared

🚨 Workshop Alert: It's almost go-time for "Engage & Enroll: Personalized Video Workshop"! 🚨

Here's a sneak peek of what you'll discover:
✨ Set up a video campaign in minutes.
✨ Access a diverse library of video templates.
✨ No tech wizardry needed — if you can click, you can do it!
✨ Cost-effective strategies that won't break the bank.
✨ Yes, you get comprehensive reporting to track success!

Haven't signed up yet? There's still a seat with your name on it, and a recording to catch up if you can't make it live.

🗓️ Grab your chance: Tuesday, Jan 30th at 11AM PT | 2PM ET
🔗 Snag your spot: https://hubs.ly/Q02g9G940

Is your outreach transforming a first glance into a lasting impression? Institute of Maintenance (AIM) is looking to enhance their first impression with a fresh, personalized video for their nurturing campaigns. 🎥

Thorup, MDT’s VP of Customer Journeys, was on sight for an exclusive sneak peek at the filming in AIM’s in Virginia Beach campus, where the spotlight was shining on the real MVPs: a charismatic instructor and a talented recent grad! 🌟

Why change a winning game? Because at AIM, they know the power of a fresh narrative. Led by the visionary Parker, AIM is changing up their approach after a year and a half of soaring results with video nurturing. This isn't just another campaign; it's about welcoming potential students into a community that's as real as it gets.

You ready for a genuine touch that turns interest into action? 🛫 Tell us in the comments below what your community building strategy is.

🎬 Simple Video Nurturing Wins with LeadSquared 🎬

Recall that case study where Charter College's enrollments surged with personalized video? Well, it’s coming back to the spotlight, because good news deserves an encore! 🌟

Josh Swayne, the President and CEO of Charter College, will be live on the upcoming "Engage & Enroll: Personalized Video Workshop." He's not just a leader; he's a storyteller who witnessed firsthand the transformation personalized video brought to his college.

Don’t miss your opportunity to ask him about the experience!

If you have (or have been thinkin about building) automated nurturing campaigns in LeadSquared - this workshop is for you.

🗓️ Join us: Tuesday, Jan 30th at 11AM PT | 2PM ET
🔗 Reserve your seat now: https://hubs.ly/Q02g9DP_0

YouTube to TikTok - Repurpose Your Content

Exciting update for higher education marketers! YouTube's latest feature now allows easy conversion of long-form videos into !

Once in short format your videos will be perfect for TikTok's dynamic platform.

This tool offers the opportunity to repurpose existing content to highlight educational programs and campus life, effectively engaging with today's learners. Capture your school's unique personality and connect with prospective students through fun, engaging content. 🎓📱

Dive into the details here: https://hubs.ly/Q02gzZVg0

YouTube Adds Simplified Tools To Edit Long Form Clips Into Shorts An easy way to convert your existing YouTube content into Shorts clips.

🎉 Embrace the fun - without the guesswork!
Ever wondered about the impact of your video content? When you empower your LeadSquared nurturing campaigns with MDT's Personalized Video App you don’t!

It's about more than just the video - it's about truly understanding your audience:
📊 Tracking Landing Page Visits? Achieved.
📈 Monitoring Unique Video Plays? Done.
🎯 Assessing Complete Viewership? Absolutely.

Say goodbye to guesswork. It's time to see the real difference personalized video can make in engaging future students. Let's make every interaction count!

Follow the link in the comments to try out personalized video yourself.

✨ Reflecting on a journey of collaborative triumphs!
As the sun starts to set on another fantastic year, your MDT team gathered to celebrate the 2023 milestones and set sail towards an even more prosperous 2024. Here's to the successes, the lessons learned, and the endless possibilities ahead.

Cheers to navigating it together into a bright new year! 🚀🥂

🎉 We're Celebrating in the World of Education Marketing! 🎉

Exciting news just in: MDT Marketing and Aviation Institute of Maintenance have scooped up their second Gold MarCom Award!

This award recognizes the innovative 'Reimagining College Acceptance' campaign, a partnership between MDT and AIM. It’s a true game-changer, blending personalized videos with classic direct mail to instantly create a sense of community for new students.

Want to know how this was achieved? Check out our latest press release detailing the creative journey and innovative strategies that led to this remarkable success. It’s a big step forward in transforming how students are welcomed into their educational journey!

👉 https://hubs.ly/Q02b4YQx0

Why is our marketing manager throwing around money???
Because you are missing opportunity to re-engage your unconverted database.
📊 Statistics show that a staggering 90% of prospective students never move past the inquiry stage. That's not just a missed connection; it's a missed opportunity costing your institution and the prospective student.
🎥 Recognize the overlooked potential to implementing a nurturing strategy that converts.

Check out Dear MDT episode 15 for all the details!
https://hubs.ly/Q029MsQq0