Dynamic Yield

Thanks for the excitement, Magic City! 🌴 Thank you to everyone who joined our Personalization Pioneers meet up in Miami last week for a hackathon with Wild Fork!

A big thank you to Matthew Goodyear for his insightful fireside chat about moving beyond the price war and unlocking customer-driven growth with personalization.

Couldn’t make it to Miami? Join us next week in Hollywood at Personalization Pioneers LA or at another stop during our 2024 world tour!

Moin Hamburg! What a fabulous first day at OMR 2024 🚀

Earlier today, we hosted a Masterclass with On’s Lena Hauck, who shared how the power of personalization helps On create experiences that go beyond commerce.

Then, Eleftherios Kousakis led a session at the Finance Forward stage, sharing his insights on how to turn personalization from vision to reality for FIs.

Want to connect with our experts onsite tomorrow? Find us at hall A1 booth A04

Meet Dominic.  
  
Dominic wants to buy a pair of headphones from his favorite retailer for his partner for their anniversary. He keeps checking the product description page every day at work, knowing that eventually it’ll go on sale. That is, except for the week he’s on vacation, which just so happens to be when the retailer’s semi-annual sale kicks off.  
  
Sounds like a lost sale, right? Wrong. With Reconnect, retailers can send a personalized SMS to Dominic, alerting him that an item they’ve viewed/added-to-cart in the past 30 days has dropped and ultimately winning his business. 
  
Learn more about how Reconnect can help you create meaningful interactions where you customers want them in the product blog linked in our bio!

Last week we had the honor of hosting a Digital Commerce Breakfast in Mexico City with our incredible partners Globant Create Studio and VTEX!

Huge thank you to everyone who took part in this exciting event, especially those who took the stage to discuss the state of eCommerce.

How do you personalize for anonymous customers in time-sensitive situations like kiosk or drive-thru ordering? AI-powered suggested selling.  
 
This restaurant implemented an interstitial modal that recommends additional items based on what a customer has added to their cart. eCommerce brands can leverage this product discovery strategy as well with last-minute add-ons. 
 
Learn more about this use case using the link in our bio!

Over and out, ! 🧑‍🚀 Thank you to everyone who joined our Personalization Pioneers Berlin Spring Edition at Soho House Berlin last week in collaboration with Up Reply! It was a wonderful afternoon of diving into Mister Spex’s real-world challenges and collaborating on solutions.  
 
Congratulations to the *two* innovative teams that won the hackathon 🏆
 
Want to join our next Personalization Pioneers events? Check out personalizationpioneers.com to see when we’re coming to your city!

We met up with our Personalization Pioneers community in NYC last week for a New User Page hackathon with Michael Kors.

A big thank you to Anneka Austin for your fireside chat on the evolution of Michael Kors’ personalization strategy, and to Ben Malki and Vivian Ly for co-hosting the event.

Couldn’t get to the East Coast? We’re making our way out west next month with Personalization Pioneers LA! ☀️🌴😎

Data fuels personalization—and that includes not only your customer data, but program-level metrics like your product usage, program health, and business impact metrics. In fact, our research reveals that the most mature Personalization teams not only pay attention to these insights, but share them with executives alongside test outcomes. But implementing these processes has been its own challenge for many teams—until now.

Enter Executive Spotlight, the latest innovation from DY Labs that delivers auto-generated, bite-sized insights on your personalization program’s performance tailored for your C-suite. With AI-driven recommendations, real-time alerts, all conveniently accessible from your Experience OS dashboard.

Learn more using the link in our bio!

Larry has just joined the C-suite of a national insurance company.

He knows that agribusiness coverage will reach potential policyholders in Nebraska better than, say, on Wall Street. But when it comes to the company’s homepage, his marketing team thinks they’ve hit a brick wall: either serve a generic banner that could fall flat with new visitors or pander to the company’s largest segment.

But there is a third option for Larry’s team: Contextual personalization, which empowers companies of any sector to leverage data like weather and geo-location to serve hyper-relevant homepage banners–whether that’s promoting umbrellas when it’s raining in Seattle or promoting flood insurance in tropical regions.

Learn how to leverage context-based banners on your website using the link in our bio!

Bongiorno from Switzerland! Yesterday we hosted Jan Cahlik at Ochsner Sport on the Lifestyle Innovation Day stage in Lugano. Jan shared why Customer-centricity will always win, and how Ochsner Sport bridged the gap between the in-store and digital shopping experience: “True customer-centricity is putting faith in the data and letting optimization do its work.”

We’re humbled by the amazing reviews our customers left in the 2024 G2 Spring Reports, leading us to earn 25 new badges. ✨ We’re proud of the amazing work our CS team does everyday to help our customers deliver incredible results.

Meet Diane.

Diane is a loyal customer of an online furniture retailer, and has been furnishing her recently purchased condo with essentials like table lamps and nightstands.
But now that she has the basics down, she’s a little more curious about the trendy accent pieces that can help her make her house a home.

One way to make the accessory search easy for her? Add a tabbed recommendation widget to your product pages. This way Diane can view personalized product recommendations and popular items in a single swipe. Grab the template using the link in our bio!

A huge thank you to everyone who stopped by our booth at last week’s VTEX Day in São Paulo! It was great to engage with so many attendees about our personalization capabilities. We capped off the exciting day by hosting a dinner in collaboration with Pmweb that highlighted DY Solutions!

Fashion and furniture brands: Shopping Muse, where AI-driven conversational commerce meets cutting-edge personalization, is waiting for you.

Shopping Muse understands your customers’ needs, suggests the most relevant products, and makes shopping feel like chatting with a friend. Harness the power of NLP, image recognition, and personalization algorithms to ensure each shopping session is as personalized as it can be.

Learn more using the link in our bio!

If you’re looking to bridge the gap between ideas and reality, take a hint from Gail Schwartz, Senior Product Manager at Castlery: Pretotype to test a project’s potential impact without committing a ton of effort. This ideal ratio = the right “it” every time.

Learn more about Gail’s three-step plan to pretotyping Through the link in our bio!

Imagine sending a timely mobile push notification when your next happy hour is in its last innings or pushing a referral incentive after a customer’s first delivery order has just arrived at their doorstep.

This can be your restaurant’s reality with mobile app personalization.

Learn more about this distinctive growth opportunity using the link in our bio!

Personalization: One word, a whole world of experiences and use cases that help you adapt and respond to customer insights in real-time.

Learn the fundamentals in our guide — linked in our bio!

What are the most important digital metrics and trends for the Financial Services Industry in 2024?

On April 30, Mastercard’s Michael Calamari will dive into the data from 3B+ site visits and 430 FI websites in a free webinar featuring Nationwide’s Scott Room and Contentsquare’s Indy Geurts.

Register to save your spot here and learn new strategies that help you make the most of your behavioral data, build seamless cross-channel experiences, and elevate the user journey!

We’re wrapping up day 1 here at the Poland & CEE Retail Summit – thank you to everyone who joined us in Warsaw!

And a very special thank you to Eliad Elkabetz, Head of Product, Global E-Commerce at SodaStream International, Ltd., who took to the stage to share his insights on using re-engagement strategies to foster long-term customer loyalty.

We’ll be back in Warsaw on 23rd May as part of the Personalization Pioneers World Tour 2024. Save your spot at personalizationpioneers.com !

Meet Anika.

Anika has been looking for the perfect blazer all season. Finally, she saw an ad for the perfect blazer, clicked through to your site and immediately added it to her cart—but ultimately abandoned it once she realized it was a bit more than she’d like to spend and payday wasn’t until next week.

Sounds like a lost sale, right? Wrong. With Reconnect, retailers can not only remind Anika of her abandoned carts with a triggered push notification, but also recommend similar items with different price ranges—cause price is a common reason people abandon their carts, after all.

Learn more about how Reconnect can help you create meaningful interactions where you customers want them in our recent product blog (linked in our bio!)

Marketplaces often have a different goal than the rest of the site or app—and they definitely have a more unique user landscape. The way you communicate with sellers and buyers should be based on the user’s needs, wants, and behaviors. When identifying your marketplace audience segments for personalization, consider the following personas!

We’re incredibly humbled to be recognized as a Gartner Peer Insights Customers’ Choice for Personalization Engines for the second year in a row!

This wouldn’t be possible without the invaluable feedback and support of amazing customers like this one. Thank you for your vote of confidence. → Read the reviews that made this distinction possible using the link in our bio!

📱Capture your customers’ attention at every critical moment with Reconnect📱

Reconnect personalizes messages, tests which content and channels will win customers back, and finds the perfect re-engagement strategy for every campaign.

Learn more about Reconnect and how to maximize the efficacy of your program in our new blog → linked in our bio!

Thank you to everyone who joined us last week at our War of the Worlds immersive event, including teams from McDonald’s, Tesco, Dunelm, Harrods, Virgin Atlantic Airways, Ocado, Holiday Extras, Currys, Avon, Abel & Cole, Travelodge, Wolf & Badger, SEPHORA, Henry Schein, Hobbs London and wilko. We hope you enjoyed the jump scares and surprises as much as we did!

Our gratitude goes to the wonderful Jo Molineux, Digital Director of Mamas & Papas, as well, for sharing her insights and advice on how to leverage personalisation to build digital emotional connections with customers.

We’re excited to see our London community again on 6th June for Personalization Pioneers at Ministry of Sound!

Picture this: Diana, a credit cardholder, wants to buy her first home. She logged into your bank’s mobile app for more information, but couldn’t find the educational information she wanted. So she Googled “how to get a mortgage”—and is now exploring other options from your competitors.

This situation could have been avoided by surfacing educational content within your app or website, personalized to each customer. For example, this Articles List template allows you to surface information about relevant products and services and address your customer’s wants and needs throughout their journey.

Add it to your site today! Learn more through the link in our bio 🔗

📈 16% of online revenue from personalized product recommendations
👀 348x ROI from their personalization engine
🚀 +537.46% increase in CTR from non-category items on PDPs

Yes, you read those numbers right.

Read the full case study to learn how On fuels their meteoric growth with personalization 👉 linked in our bio!

We’re incredibly humbled to be recognized as a Gartner Peer Insights Customers’ Choice for Personalization Engines for the second year in a row!

This wouldn’t be possible without the invaluable feedback and support of our amazing customers. Thank you for your vote of confidence.

📍 Localized Stock ensures your customers get what they want, with every order 📦

Diego needs to pick up a vegetable for dinner tonight and plans to grab it on his way home from work. He opens your company’s grocery app, sees a recommendation for broccoli, and makes a quick, “pick up in-store” order. But, when he gets to the designated store location, the broccoli is out of stock. 🥦❌

Scenarios like this can damage your brand’s reputation, and avoiding them is in everyone’s best interest. Thankfully, there’s a solution within reach: Localized Stock, which uses granular store-level data to recommend only in-stock items, supporting the “buy online, pick up in-store” experience.

Learn more about Localized Stock via the link in our bio!

Gen Z is a digitally native cohort that’s gotten used to having the music they listen to, the content they watch, and their social media feeds curated specifically for them. When personalization has been the standard, static, one-size-fits-all dining options spark menu anxiety and decision fatigue.

Read as our CEO, Ori Bauer explains why restaurants can win with this generation’s consumers by serving them relevant content that makes their life a little easier, even if it’s a matter as simple as picking the right side for the entrée

Linked in our bio!