ClickMinded Videos

linkedin-genai.mp4
Earlier this year, I embarrassed myself pretty badly at a party. And before you tell me that this won't be a problem if I just stop exclusively drinking watermelon-flavored hard seltzer - I don't think that was it either. I was talking to someone about generative AI (very cool party), and I kept using these words interchangeably: - AI - Generative AI - Machine Learning - Deep Learning - LLM - Chatbots Turns out, they are not all the same. I have since cleaned up my AI cocktail party language, so I won't make that mistake again. If you watch this short clip, you won't either. Here's a high-level overview of what the generative AI ecosystem looks like, and how to talk about it at the lame parties you go to that are way less cool than mine. If you want to start using generative AI in your marketing, we have a sweet AI prompt library that's completely free. The link to that is in the comments below.

Watch this video to learn about Standard Operating Procedures (SOPs).

If we could point to the single most important turning point in our business... It’s probably the moment we started using SOPs. SOP stands for “standard operating procedure”. It’s just a fancy way to describe a very comprehensive checklist. The idea is that instead of executing tasks for your business personally, you should be writing instructions on how anyone could execute those tasks. SOPs can be used for simple or extremely complicated processes. All the steps a doctor and her team takes before surgery is an SOP. The idea is to generally remove decision making from the person executing the task, and just have them focus on executing. SOPs are usually the single easiest way to scale and grow your business. We fell in love with SOPs, and use them in every aspect of our business. We love them so much, that we turned them into a product. We call it the SOP Library. Here is the link to sign up: https://clickminded.com/agency-growth-toolkit

If you already have an audience in a different social media channel, you can invite them to follow you on your new account by cross-posting content. In this video, we will share an example on how Teachable does this perfectly.

By tagging and mentioning people, you give them validation - which they will often return by broadcasting your content to their audiences. You can leverage this to "borrow" exposure from other people's audiences. Watch the video to learn how this works in action.

One of the best ways to grow a social audience is to participate like a regular user. Sounds obvious but many businesses seem to try every other tactic but this. If you follow, comment, and engage with people in your target audience, you will attract more followers organically. Watch this video to get tips on how you can start engaging with new audiences.

ROAS is the single most metric that rules above all others in paid campaigns. Every campaign you launch needs to be tied to your revenue in one way or another. If you are launching campaigns, and putting money into your campaign, it is expected to make more money down the line. Watch this video to learn more about campaign ROAS.

Remarketing ads allows you to position targeted ads in front of an audience that had previously visited your website. This is really important if you want to to scale your ad campaign. Watch the video to get an example of how it is done.

list building instagram
Many people confuse email marketing with list building. But they are totally different things. Watch the video below to learn the difference between them.

technical optimization.mp4
There are more than a billion websites out there. Technical optimization is the process of making it easier for search engines to find and understand your pages. There are a number of primary categories we want to focus on when doing technical optimization. We’ll cover exactly what technical optimization is and what categories to focus on more in this video. Keep watching the video to learn more!

building social proof for companies.mp4
Ever seen an ad before that caught your attention because it had tons of likes, comments, and shares? 👍❤️ It is actually a lot easier and cheaper to get those really impressive social proof metrics than you think. In this short tutorial, you’ll learn exactly how to do that for one of your ad campaigns. Watch the video below to learn how!

Long-form content can take a lot of effort, time, and resources to create. Which drives a lot of people away from trying to create it. However, when done right, it can have a massive and everlasting impact in your business. Because it’s so hard to create, you have to be very strategic when creating it. In this video, you’ll learn ways to make your long form content actionable, engaging, and easy to consume. Keep watching!