Window Coverings Association of America, WCAA

WCAA presents Antique Drapery Rod Company Industry Partner News!

We’re excited to announce our rebrand to Artisan Drapery Rod Company, reflecting our deep commitment to quality craftsmanship and expanded product offerings. Since 1992, we’ve been dedicated to supplying window treatment professionals with exceptional drapery hardware, made to order in America by our talented artisans. Many of our craftsmen have been with us for over a decade, ensuring each piece is meticulously hand-finished and assembled with care.

While our name has evolved, our dedication to excellence remains unchanged. Explore our newly launched website, designed to make your shopping experience seamless and inspiring. Discover our full range of products, now more accessible than ever.

To learn more and read the FULL Industry Partner News - visit the link below!

https://www.wcaa.org/news/2024/8/28/wcaa-august-industry-partner-news

Register Today!

Mark your calendars and make sure to join the Window Coverings Association of America, WCAA's Lunch & Learn Networking & Panel Discussion. LuAnn Nigara moderates an expert panel sharing their insights on customer demand, market trends and practical strategies for adding this lucrative revenue stream to your business!

Whether you are already selling exterior products or finally considering it, seize this opportunity to maximize your revenue!

Register today: https://form.jotform.com/242335119839057

WCAA presents Hunter Douglas Industry Partner News!

Shades for Beating a Heatwave

When temps rise, help customers keep hot air and harsh rays at bay with our industry-leading, energy-efficient shades—instead of turning up the A/C.

The insulating design of Duette® Honeycomb Shades—the original cellular shade—traps air in distinct pockets at the window, for superior insulation against the heat.

Sonnette® Cellular Roller Shades marry a classic roller with a cellular design. This cellular layer is the key to their superior energy efficiency over traditional roller shades.

Crafted specifically to curb harsh rays while preserving the view of the outdoors, Designer Screen Shades ward off the heat and protect interiors from fading.

To learn more and read the FULL Industry Partner news - visit the link below!

https://www.wcaa.org/news/2024/8/28/wcaa-august-industry-partner-news

WCAA presents Rowley Company Industry Partner News!

CWC is almost here! Visit Rowley at Booth 44-46 to explore our offerings. Enjoy FREE ground shipping and enter our giveaways! Meet and be inspired by Donna Cash and Kim Chagnon. Take your craft to new heights!

Become a Rowley Trade Member and enjoy dedicated services, educational resources, and exclusive trade pricing.

To learn more and read the FULL Industry Partner News - visit the link below!

https://www.wcaa.org/news/2024/8/28/wcaa-august-industry-partner-news

WCAA presents Kirsch Industry Partner News!

Designer Metals™ Collection Launch 1 3/8" Collection Highlights

In the realm of interior design, metal drapery hardware has been and will always be a stylish and cutting-edge choice, elevating window treatments to new heights. Our newly designed 1 3/8" Designer Metals Collection is sleek and sophisticated. The metal hardware—crafted in various finishes like brushed bronze, black, and polished nickel—embodies a modern aesthetic while offering exceptional durability. Our new finials; Archer, Briggs, Emerson, Lennox, Odessa and Quinn feature clean lines, geometric shapes, and innovative finishes that add a touch of glamour and refinement to any space. These metal accents not only serve as functional elements but also as striking visual statements, seamlessly blending with both minimalist, traditional and eclectic décor styles. No matter your style, our drapery hardware adds a bold and fashionable edge to the art of window dressing.

To learn more and read the FULL Industry Partner news - visit the link below!

https://www.wcaa.org/news/2024/8/28/wcaa-august-industry-partner-news

WCAA presents Creekmore Marketing and Web Design Industry Partner News!

Over 50% of searchers choose the Top 3 results in a search engine results page (SERP) when they’re looking for products and services. That’s why a robust Search Engine Optimization (SEO) strategy is vital in getting your business seen by potential customers. At Creekmore Marketing, our Content & SEO Specialists create engaging content guided by keyword research and optimize your website on and off the page. We work alongside our other teams, like Paid Advertising and Social Media, for a coordinated digital marketing strategy to meet your goals and bring in leads. Creekmore Marketing offers web design, graphic design, search engine optimization, social media marketing, review marketing, co-op management services, and more. Work with our Business Development Managers for your free web analysis today!

To learn more and read the FULL Industry Partner News - visit the link below!

https://www.wcaa.org/news/2024/8/5/wcaa-july-industry-partner-news

WCAA presents Custom Workroom Conference Industry Partner News!

Custom Workroom Conference will be held September 23-25, 2024, at the Crowne Plaza Providence-Warwick in Warwick, RI, and is the only annual educational event and trade show specifically for custom drapery, soft-furnishing, and upholstery businesses. CWC is sponsored by Helser Brothers, Hanes Fabrics, Trivantage, Workroom Supply, and CushionCraft.

This year’s event features classes led by talented, workroom experts, a get-acquainted welcome reception, buffet lunch and panel discussion with Julie Thome and Grant Trick sharing their experiences working for the luxury market, a Cirque du Soliel themed dance party, and the Exhibitor Marketplace with vendors and the popular Education Station workroom demonstrations.

See the website for details and register to attend at www.CustomWorkroomConference.com

To learn more and read the FULL Industry Partner News - visit the link below!

https://www.wcaa.org/news/2024/8/5/wcaa-july-industry-partner-news

WCAA presents Curtains & Soft Furnishings Resource Library Industry Partner News!

The Curtains & Soft Furnishings Resource Library hosts the industry’s largest curated collection of educational resources for Custom Home Furnishings Professionals.

Membership to the library gives you access to a wealth of downloadable reference materials, videos, live events, and a community of support to help you develop the skills you need to start or grow your business.

To learn more and read the FULL Industry Partner News - visit the link below!

https://www.wcaa.org/news/2024/8/5/wcaa-july-industry-partner-news

We are so excited to announce our "Maximize Profits with Exterior Products" Lunch & Learn Networking & Panel Discussion, sponsored by Exciting Windows!, at the 2024 Sun Shading Expo !

Join us on September 25th, from 12pm-1pm, in Anaheim, CA, as LuAnn Nigara moderates an expert panel sharing their insights on customer demand, market trends and practical strategies for adding this lucrative revenue stream to your business!

Whether you are already selling exterior products or finally considering it, seize this opportunity to maximize your revenue!

To register - visit the link below!

https://form.jotform.com/242335119839057

WCAA Presents Our August Lunch & Learn Speaker!

Join us on August 28th at 12PM EST to hear from Ceil Diguglielmo on "Learning to Choose the Best Window Coverings for Your Clients" !

Ceil is the owner of the Curtains and Soft Home Furnishings Resource Library, Host of The Sew Much More Podcast, and Publisher of The Drapery & Design Digital Digest.

If you haven't already, visit the link below to register!

https://www.wcaa.org/events/2024/8/28/august-lunch-amp-learn-webinar

WCAA presents Merrill Y. Landis, Ltd. Industry Partner News!

Every detail is important in custom draperies, right down to the hardware. We are pleased to announce the availability of the new Kirsch Designer Metals™ Collection, designed to elevate your custom drapery projects with a blend of sophistication and modernity. With finishes ranging from polished and brushed to matte, the collection offers a rich palette of light and dark colors to complement any design. The collection is also versatile and suitable for a variety of drapery styles, including stationary, baton draw, and traversing draperies.

If you have questions about the Kirsch Designer Metals™ Collection, feel free to contact us at [email protected].

To learn more and read the FULL Industry Partner News - visit the link below!

https://www.wcaa.org/news/2024/8/5/wcaa-july-industry-partner-news

WCAA presents Kate the Socialite Industry Partner News!

FloDesk Email Templates Available Now

Marketing your window treatment or interior design business isn't easy - unless you start with a beautiful foundation. The Socialite Agency offers professionally designed and written Flodesk email templates specific to the high end home industry. Send them to your clients in just a few clicks or hire Socialite to do the heavy lifting for you.

Email marketing yields a return 40X more than that of social media, is easier to maintain, and faster to produce.

Get Started with Beautiful Marketing Today

Flodesk Email Newsletters by Socialite

To learn more and read the FULL Industry Partner News - visit the link below!

https://www.wcaa.org/news/2024/8/5/wcaa-july-industry-partner-news

WCAA presents Hartmann&Forbes Industry Partner News!

In the ever-evolving world of interior design, the integration of technology can sometimes feel daunting, particularly when it comes to specifying automated window coverings. Hartmann&Forbes offers a complimentary concierge service tailored specifically for the interior design community. Learn how their Automation Specialists can assist you in designing, specifying, and managing your next project with confidence and ease. Visit hartmannforbes.com/automation-project-management

To learn more and read the FULL Industry Partner News - visit the link below!

https://www.wcaa.org/news/2024/8/5/wcaa-july-industry-partner-news

Congratulations to Our 2024 Jill Robson Memorial Installer Scholarship Winner!

The Window Coverings Association of America aims to recognize and support outstanding professionals in the window coverings industry, and one of the ways we do this is with our Jill Robson Memorial Scholarship!

Ed Morgans, a talented window treatment installer, has been honored with the 2024 Jill Robson Memorial Scholarship for Installers, and in this blog, we explore Ed's background, career milestones, and his plans for the future, showcasing the significance of this scholarship in his professional journey!

To read the FULL blog - visit the link below!

https://www.wcaa.org/news/2024/8/7/celebrating-achievement-ed-morgans-2024-jill-robson-memorial-scholarship-winner-for-window-treatment-installers

WCAA presents Bloomin' Blinds Industry Partner News!

Need expert help with window treatment installation? For over two decades, Bloomin’ Blinds has specialized in transforming residential and commercial spaces with high-quality blinds, shades, shutters, draperies, and motorization/home automation.

They specialize in window covering repair jobs, replacements and turnkey designs and installations. All with the best tech-forward products and services.

With franchise locations across the country, Bloomin' Blinds makes it easy to find expert installers near you. Best of all, our mobile service means they’ll come directly to your job site. Check out their website to locate your nearest franchise and learn how they can elevate your space with their professional installation services.

To learn more and read the FULL Industry Partner News - visit the link below!

https://www.wcaa.org/news/2024/8/5/wcaa-july-industry-partner-news

WCAA presents Helser Brothers Drapery Hardware Industry Partner News!

We are so excited to host a Cirque du Soleil-inspired party this September. Enjoy a night of entertainment with acrobats, flow dancers, DJ music, magicians, stilt walkers, photographers, a cocktail bar, and more!

RSVP registration is closing soon. Those who RSVP will receive a special gift from us at the party. Even if you miss the RSVP registration, all CWC attendees are invited and welcome to join the fun!

Save the dates: September 23-25, 2024, at the Crowne Plaza Providence-Warwick in Warwick, Rhode Island. If you still need to register for the CWC, now's the time! Secure your spot and get ready for an unforgettable experience. Visit the Custom Workroom Conference to register and select your classes.

To learn more and read the FULL Industry Partner News - visit the link below!

https://www.wcaa.org/news/2024/8/5/wcaa-july-industry-partner-news

WCAA presents Rowley Company Industry Partner News!

Enhance your window treatment projects with AriA® Metal Hardware and our NEW modern Matte Black Grommets. Durable and sleek, this duo adds a sophisticated touch to any design. Shop now at bit.ly/matte-black-grommets.

Become a Rowley Trade Member and enjoy dedicated services, educational resources, and exclusive trade pricing. WCAA members receive an extra 5% off Rowley PRO products!

To learn more and read the FULL Industry Partner News - visit the link below!

https://www.wcaa.org/news/2024/8/5/wcaa-july-industry-partner-news

WCAA presents Kirsch Industry Partner News!

We are delighted to announce that our newly updated Designer Metals Collection successfully launched July 15! Look at our design process through our YouTube videos and you will see no detail left unnoticed. We start on paper and take from our extensive research to create bold lines and unique textures. We play with combining different materials to evoke visual interest. Pair that with our striking finishes in polished, brushed and matte textures and you get sophisticated styles crafted with care.

All marketing assets are now available from your Kirsch Distributor! Marketing materials including sample portfolios, sample swatch loops, brochures, display boards for the 1 3/8" collection and display boards for the new 1" collection are available to order now. We hope you enjoy the new collection as much as we enjoyed creating it.

To learn more and read the FULL Industry Partner News - visit the link below!

https://www.wcaa.org/news/2024/8/5/wcaa-july-industry-partner-news

WCAA presents Orion Ornamental Iron, Inc. Industry Partner News!

Introducing SmartGlid, Orion’s exclusive wireless motor!

BEST OF BOTH WORLD

SmartGlid is compatible with Somfy’s Glydea track and accessories. Traverses up to 132 lbs. in any opening, any header style, any rail shape with manual override and touch motion. Tracks and carriers available in 5 colors- white, bronze, gold, silver and black.

SMARTHOME INTERGRATION

SmartGlid’s Tula App seamlessly connects with major smart home platforms including Google Home and Amazon Alexa.

SIMPLE SETUP

Download the SmartGlid App and you’re ready to go.

APP & REMOTE CONTROL

SmartGlid has built in wifi remote control allowing clients to choose the most convenient method.

FINISHING TOUCH

Iron Art, Wood Art and Design Art fascia by Orion add the finishing touch! Orion designs, fabricates and hand-finishes all of our motorized traversing systems.

To learn more and read the FULL Industry Partner News from June - visit the link below!

https://www.wcaa.org/news/2024/7/1/wcaa-june-industry-partner-news

Calling all Workrooms, Designers, Installers & Professionals in the Window Treatment Business!

Please join our WCAA Atlanta Chapter on Thursday, August 8th from 10AM-12PM for a morning with Robin Matthews!

Robin is the owner of “Seams Sew Right” a detail focused soft furnishings workroom in Kinnelon, New Jersey. Robin will be doing a presentation called “Dress your windows for success”.

The presentation will cover everything that goes into a perfect window treatment; from the first on site visit to measuring, fabrication, storing, transporting and installing! We will also take a deep delve into trouble shooting on site when things go askew!

Please RSVP to [email protected] by 8/7/24 if you would like to attend!

WCAA presents Merrill Y. Landis, Ltd. Industry Partner News!

Don't miss out on our Kirsch Hardware Clearance Sale! To make space in our stockroom, we are offering a 25% to 50% discount on select Kirsch items that will be discontinued.

Product lines include:
-Wrought Iron
-Wood Trends
-Buckingham
-Renaissance
-Designer Metals

Selected items while supplies last. Limited quantities. No returns. This discount cannot be combined with any other discounts or promotions. The discount will be reflected on your invoice.

If you have questions about the sale, feel free to contact us at [email protected].

To read learn more and read the FULL Industry Partner News from June - visit the link below!

https://www.wcaa.org/news/2024/7/1/wcaa-june-industry-partner-news

WCAA presents Kate the Socialite Industry Partner News!

Have your leads slowed down in 2024? If you want to ensure you’re doing everything you can to nurture the growth of your business in the home industry, you need to remain proactive. If nothing else, put your extra downtime to good use by drilling down on your marketing and making it worth every penny.

Learn how to do that by watching or listening to The Kate Show podcast on Youtube, Spotify, or anywhere you get your podcasts.

To learn more and read the FULL Industry Partner News from June - visit the link below!

https://www.wcaa.org/news/2024/7/1/wcaa-june-industry-partner-news

WCAA presents our 2024 Jill Robson Memorial Scholarship Winners!

These awards are to honor the memory of Jill Robson and to promote education in the Window Coverings Industry for those already in the industry as well as those new to window coverings!

So without further ado, we would like to congratulate our four different scholarship winners:

Oana Molodoi - Winner of the Window Treatment Retailer Scholarship category and owner of OM Drapes Design

Ronica VanGelder - Winner of the Workroom Scholarship category and owner of Ronica's Custom Creations

Ed Morgans - Winner of the Window Treatment Installer Scholarship category and PRO installer Parkway Window Works

Heather Hill - Winner of the Interior Designer Scholarship category and owner of Hill Drapery Design

These scholarships will be used for education in 2024 & 2025 whether that be a conference, classes, business coaching and more!

Stay tuned to learn more about each of our winners and their journeys!

Are you located near our WCAA Triangle Chapter of NC?

If so - you DEFINITELY don't want to miss the Designer and Workroom Educational Workshop presented by none other than our very own WCAA Triangle Chapter and hosted by Raleigh WorkUp!

Explore classes on window treatment basics, hands-on roman shade details, measuring best-practices, and effective designer workroom collaboration!

Join them on September 12th from 9:30AM - 1:30PM for a day full of education and networking!

Register at the link below!

https://www.raleighworkup.com/events/4i5zlwo0t1pp5xsk3o7z49mb15ram3-dkg4t

WCAA presents Hartmann&Forbes Industry Partner News!

For over 25 years, Hartmann&Forbes has been synonymous with meticulously tailored luxury. Their exclusive EXPRESS TAILORING offers a selection of custom Tailored-to-Size Grassweave and Papyrusweave shades crafted to your precise specifications and ready to ship in as short as 3-4 weeks. Their handcrafted natural wallcoverings are also available in stock for quick shipping.

When lead times are a critical consideration for your project, Hartmann&Forbes is ready to assist. Explore their collections and discover why they remain the leader in luxury natural windowcoverings, wallcoverings, and textiles.

To learn more and read the FULL Industry Partner News from June - visit the link below!

https://www.wcaa.org/news/2024/7/1/wcaa-june-industry-partner-news

WCAA presents Industry Partner News!

The Sun Shading Expo, co-located with Advanced Textiles Expo, is heading to the West Coast from September 24-26!

When you attend the Sun Shading Expo, you will…

See the products, materials and innovations shaping the future of sun shading with 60+ exhibitors spanning the entire industry

Connect with industry leaders and experts through vast networking opportunities like the Industry Night Party, free education, and more!

Learn from the top minds in our engaging sessions covering the latest trends that every business owner, distributor, manager, designer, and manufacturer should experience.

To learn more and read the FULL Industry Partner News from June - visit the link below!

https://www.wcaa.org/news/2024/7/1/wcaa-june-industry-partner-news

WCAA Presents Our July Lunch & Learn Speaker!

Join us on July 31st at 12PM EST to hear from Masha Koyen - founder of Content Vertical copywriting micro-agency!

Her signature 'REVEAL' process, a data-driven framework centered around client interviews gives her the intel she needs to write copy that magnetically (almost magically) attracts their dream clients.

As a published author and marketer, Masha’s worked for the biggest multinational players like KPMG, Deloitte, Pearson, and OpenText. Now exclusively writing website copy for interior designers, she has helped her clients stand out in a crowded marketplace with brand messaging that resonates with the right audience.

To register for our July Lunch & Learn - visit the link below!

https://www.wcaa.org/events/2024/7/31/july-lunch-amp-learn-webinar