Perceived
Website being updated! We are all about brand & reputation & believe-perceived value is everything
We are founded on the principles of putting customers and external audience first, because it is their opinion that matters most and makes up the perceived value. We exist because we see a need for an agency that knows how to do both: build a brand and communicate that brand to the rest of the world while protecting its’ reputation. We exist because we firmly believe that brand and reputation have
17/11/2023
Would you believe that packaging has everything to do with consumer buying decisions, and that less cluttered packaging leads customers to pay a premium price for the product? Here is proof!
Why more food, toiletry and beauty companies are switching to minimalist package designs Pared-down packaging designs send a subtle yet powerful message of purity to shoppers – and they’re willing to fork over more cash for these goods, regardless of the actual number of additives.
15/11/2023
Are parents of furry babies spending more on their babies than on other family members and why? You are in for a surprise when you check out this article.
Why holiday spending is going to the dogs As prep for the holidays begins, pets are increasingly landing on consumers’ gift-buying lists — sometimes over other family members.
15/11/2023
Are we spending more or less on holiday shopping in post acute pandemic days? The answer will shock you!
Holiday spending to surpass pre-pandemic levels: Deloitte Shoppers are increasing their holiday budgets across income levels, but for those starting to repay student loans nearly half may cut back on spending.
09/02/2022
What’s in a brand name? Turns out - quite a lot
https://www.ama.org/marketing-news/whats-in-a-brand-name/?utm_medium=email&utm_source=rasa_io
What's in a Brand Name? An analysis of what makes some brand names more effective than others.
04/02/2022
Importance of brand and media to be joint? YES. Take a look. https://links.rasa.io/v1/t/eJxtkMFuwjAQRH8F5cCpIQmEOCCh9sClh1ZVfyDaxEswjZ3IuxZCiH-vEyAcQPJp_WZnZs-Bs02wngR75o7WUXQ8HmcapYKuJZ5VrY46VzaqAlatoQgsq6rBaCHiXCyjgQwNogxLC0aG5BRDqRrFp5DYT8BKmu1ZN--OddHzTm9Qg2qm_YBaZyvcWCAoVDv98aaf200q5iJdLsT0C4mgxl9ntshe4__EKkvSpciTOHibBNqPJTD4Cufguqxv841HapAZ7RM0ePfMwTUKDMgh-Efdj_u-vWCIo6_eBZ-6cWdpFe5uoUaQXHnAiouHvV-jnfE3KKrW7FTt7HC-OzkqH5ySvQ40Wn9qo8H-IStTA1FbqUH8lIvQyMLXGhzn8Xwexv6lI2exaq28bc7SPE-yF8YdWvLJXlJ3J-vuQCoWcR6LpXjNEDm8kUm6WGWr4HK5_AMYn9HX
Media Need Brand Suitability Standards As the Neil Young -Spotify controversy illustrates, information integrity is becoming a baseline filter for media-buying.
DID YOU KNOW? Most interesting news for marketers today!
66% of marketers expect revenue growth this year and beyond.
90% of marketers say 2020 upped digital engagement.
75% of marketers now work and collaborate from anywhere.
Marketers expect a 40% increase in data sources by next year.
70% of CMOs are redefining success to match company goals.