Talking Business with Ken Kraetzer
Discussions of trends in financial services, retail, on-line, digital, and business education. More on Twitter @KenKraetzer 9144509554 [email protected]
18/07/2023
Looking forward to Wednesday 7-19 1 PM webinar with CMO Chris Bontempo.
We will discuss new product on Marketing Club of New York (MCNY), Marketing Technology Showcase webinar Wednesday July 19th at 1PM.
Will cover data technology that powers Wimbledon and US Open tennis, and how they helped clients thru pandemic, and much more
Sign up at:
- Marketing Club of New York The Marketing Club of New York (MCNY) is a nonprofit organization for marketing professionals. MCNY has provided support, education, and networking opportunities to data-driven marketers in the greater New York metropolitan area for over 85 years. Our content and events help keep members up to date....
24/08/2022
Might be useful...
Download Your Free Nonprofit Marketing Toolkit Up your game with this free toolkit!
17/08/2022
One of Westchester's Business Education Leaders:
🏙️ Greetings from North Ave 🏙️
12/08/2022
We were there at the start!
29/07/2022
You might enjoy our podcast with NYU prof Ruth Stevens:
B2B Expert Ruth Stevens NYU Adjunct on Spring Teaching Trip to Poland
29/07/2022
Ruth Stevens is one of my favorite interview guests for our video podcast series which is approaching 700 editions.
Ruth is an expert no an authority on Business to Business marketing she has written several books and numerous articles on the subject. In addition to teaching at New York University Stern she is invited to teach at universities around the world.
In our talk Ruth describes teaching this spring at Uniwersytet Jagielloński in Poland. What a time to be there.
She also provides a summary of several BTB conferences she attended in June as the business world builds on learning from the covid era.
Enjoy
Ken
B2B Expert Ruth Stevens NYU Adjunct on Spring Teaching Trip to Poland Ruth Stevens and NYU Adjunct professor describes experience teaching a class this on Spring in Poland, highlights articles written and two conferences attend...
29/07/2022
"Big deal in Poland is having welcomed millions of Ukraines...quite an amazing contribution the Poles have made supporting their neighbor"
That's Ruth Stevens NYU Stern instructor, president of eMarketing Strategy, past president of the Direct Marketing Club of New York, in latest edition of with Ken Kraetzer. The interview highlights:
- Ruth's spring trip to teach at the Jagiellonian University in Poland founded in 1364
- Observation on the selfless effort of Polish people to host Ukraines displaced by the war.
- Teaching principles and business buying behavior to international students
- Encouraging students to see career opportunities in Business to Business marketing
- Plans for NYU Stern classes this fall.
- Key Topic: How existing companies can develop growth strategies and pulling back from entirely digital discussions of new product development.
- Perspective from two BTB conferences attended in June, Importance of retention, defining purpose
- "The most human company wins"
- Key learning from Pandemic: Speed of Digital Adaption
- Using Account Based Marketing for key accounts
Thank to Ruth Stevens for sharing her expert perspective.
Reach Ruth Stevens on Linked In, at RuthStevens.com and on biznology.com
Video by Ken Kraetzer production by Estefania Mungia.
Reach Ken Kraetzer LinkedIn or 914-450-9554
https://youtu.be/E1OsOvO2pME
Uniwersytet Jagielloński
B2B Expert Ruth Stevens NYU Adjunct on Spring Teaching Trip to Poland Ruth Stevens and NYU Adjunct professor describes experience teaching a class this on Spring in Poland, highlights articles written and two conferences attend...
29/07/2022
The Merchant's Guide to Modern Customer Engagement Literally everything (in the non-ironic way) is different about ecommerce than it was in the ‘90s—including how, when, and where brands should be engaging
13/05/2022
My summary of opening talk at this week's U.S. Chamber of Commerce event:
Ten Points by Suzanne Clark Pres CEO US Chamber of Commerce at Global Forum May 10, 2022
https://www.linkedin.com/pulse/10-points-kenneth-kraetzer
Highlights of today's US Chamber of Commerce
Over the past decade democracy and have been challenged...There is a contest for influence that goes beyond Ukraine"
That's Suzanne Clark SuzanneUSCC
CEO at today's
"US and Europe have been more united than at any point since WWII...we continue to strengthen the transatlantic relationship worth $6 Trillion"
"Free Enterprise raises living Standards, it contributes to stability and prosperity...The heart of free enterprise engagement is trade...40 million American jobs depend on trade".
20/04/2022
What are they saying on campus?"
Looking forward to moderating 1 PM EST today April 20th webinar panel discussion with three NYC area business school professors for DMCNY. Sign up at:
http://dmcny.org/events21
Topics:
- Teaching fundamentals of
- Impact of
- Encouraging
- Introducing online, mobile advertising
- Learning key marketing - sales platforms
- Blockchain, AI what to know?
- Setting up value in
- Student expectations for 1st jobs careers
- How do mid career marketers keep up?
Appreciate profs joining us:
Eric Hamerman of Iona College
Loretta Volpe of Fashion Institute of Technology
Alexandra F. Kunish of Rutgers Business School
Its free event of Direct Marketing Club of New York.
cbsi Services Inc.
15/04/2022
Great event, we went to this conf in New Orleans three years ago!
Network with hundreds of industry leaders Join us in Phoenix in May
14/04/2022
"Add Commerce to Conversations"
Enjoyed chat with George Sens of AuthVia describes Text-to-Pay a technology on https://youtu.be/q6tKPG_h5yM via
Met George at
George Sens of Authvia describes Text-to-Pay Technology on #cbsiTalkingBusiness Episode #676. George Sens Vice President of Sales and Marketing at Authvia describes their payments via text with ken Kraetzer on Business.More at: authvia.co...
07/02/2022
" really stepped up during this time working with families, small business, all their customers"
That's John Witkowski Pres CEO Independent Bankers Assoc of NY State a guest on with Ken Kraetzer Episode #672.
Glad to have John back on our interview series, we discuss:
- How Community Bankers helped their customers thru pandemic
-Facilitating PPP loans.
- Utilizing digital, mobile to serve customers.
- Implementing digital analytics, AI
- Leadership of Robert Fisher Pres & CEO of Tioga State Bank serving as national chairman of the Independent Community Bankers of America.
-Upcoming conferences and events:
April 4-5th Spring into Action Virtual Event
June 13-15 Conf at Turning Stone Resort, Verona NY. Re: Education, Cyber Fraud, Cryptocurrency, Fintechs, Outlook for Economy.
Final question for John, a former NFL player offers his Super Bowl pick!
Reach John Witkowski at: ibanys.net or 518-436-4646
Reach Ken Kraetzer at [email protected] or 914-450-9554
Celebrating its 50th anniversary in 2022, Harrison, New York based cbsi provides insurance backed insurance services to the credit card and payments industry. More at cbsiservices.com
Independent Bankers Association – of New York State IBANYS EVENTS Our meetings and conferences provide outstanding networking opportunities and educational programming. IBANYS is accredited so you can earn CPE credits for live programs. LEARN MOREcommunity banks When entrepreneurs and families look for financial help they turn to the institution they...
26/01/2022
"The credit card industry is booming, you still have card issuers competing to offer the most generous rewards to cardmembers"
That's credit card and travel rewards writer Jason Steele speaking on with Ken Kraetzer, the podcast covers:
- Air travel experiences over the 2021 Holiday season
- Corporate hesitancy on employee air travel
- Patchwork of international travel documentation requirements
- Getting promptly through TSA Airport lines.
- Attracting new credit card customers thru affiliate marketing
- New wave of credit card reward apps.
- Jason's 2022 Cardconexpo.com conference for card media.
Many thanks to Jason, reach at JasonSteele.com or on LinkedIn
Reach Ken Kraetzer at [email protected] or on LinkedIn
Video by Ken Kraetzer for
Harrison,NY based CBSI provides insurance based benefits to the credit card and payment industry.https://twitter.com/KenKraetzer/status/1486480062094483457?s=20
Ken Kraetzer on Twitter “" has a lot of work to do to improve the customer experience" That's writer in latest #670 describing frustrations of travellers over holidays, our full talk: https://t.co/vbLa454qIr https://t.co/JzfXcs...
Protecting against cyber attacks is a core business priority today:
31/12/2021
Best of 2021 #cbsiTalkingBusiness E-Magazine w. Ken Kraetzer: Conversations with Digital Experts, Bankers, Educators by Ken Kraetzer of cbsiServices.com Volume 34 | December 2021 , e-Magazine December 31, 2021 Edition Dear cbsi Friends: Happy
28/12/2021
Time to look more closely at retirement saving.
To Pay for Longer, Later Retirements, Consult a ‘Financial Gerontologist’ https://nyti.ms/3suh4D7
To Pay for Longer, Later Retirements, Consult a ‘Financial Gerontologist’ As life spans grow, a small subspecialty of financial planners address multiple stages of old age.
25/12/2021
Looks like an interesting report:
The State of Data Innovation 2021 Learn how business leaders use best data practices and cultivate innovation culture to beat their competitors in a complex, multicloud world.
Manhattan College cut the ribbon Thursday morning on their new Higgins Engineering and Science Center which will greatly increase the facilities available to education students at their campus in the Riverdale section of the Bronx in NYC.
We spoke with Manhattan president Dr. Brennan O'Donnell about the tradition of science education going back over 100 years at the school, resources that will be available to students and the leadership of benefactors Patricia and Cornelius J. Higgins'62.
After graduating from Manhattan, Dr. Higgins served in the United States Air Force as a officer with time spent in Taiwan and Vietnam. He studied at the Air Force Institute of Technology and earned both a Ph.D. and MBA from The University of New Mexico. He went on to found Applied Research Associates Inc. a national engineering and science firm based in New Mexico.
Patricia G. Higgins served twenty years on the faculty of the University of New Mexico rising to full professor specializing in maternal child nursing. A registered nurse, she received a PH.D. from University of New Mexico in 1984.
13/10/2021
Our Early Fall newsletter highlights talks with Lynne Richardson, Dean, LaPenta School of Biz, Daniel Wolfe of on attorney Josh Stevens, on data privacy summit.
https://conta.cc/3p06oKI
Early Fall🍑2021 💼 #cbsiTalkingBusiness E-Magazine w. Ken Kraetzer: Conversations with Digital Experts, Bankers, Educators by Ken Kraetzer of cbsiServices.com Volume 32 | October 2021 , e-Magazine October 13, 2021 Edition Dear cbsi Friends: Well th
23/09/2021
Big change in college athletics is the opportunity for players to earn income based on marketing their Name, Address, and Likeness.
Entertainment Advertising attorney Gonzalo Mon access the NIL situation so far:
https://www.adlawaccess.com/2021/02/articles/nad-releases-tips-for-influencer-marketing/
NAD Releases Tips for Influencer Marketing This week, NAD released five tips on influencer marketing. Here are the tips, followed by some of our own observations. 1. When working with influencers
"I believe in the smaller school teaching mission, the Catholic mission here"
That's Dr. Lynne Richardson the new Dean of the LaPenta School of Business at Iona College located in New Rochelle, NY school.
The Ph.D. from the University of Alabama has served as the dean at three different business schools most recently at University of Mary Washington in Virginia, and previously at Mississippi State University, and Ball State University.
Dr. Richardson highlights in this discussion with Ken Kraetzer vice president at cbis:
- Moving to New York area, her family
- Experiences teaching, serving as a Dean at three schools
- Portfolio of Business, MBA, Analytics, Accounting programs at Iona
- Recently opened LaPenta School of Business building
- What changed, what worked in business during pandemic will continue.
- Value of the AACSB nat. business school accreditation Iona earned
- Iona's initiative with New York Presbyterian Health Sciences program
- Teaching management of new technology in business schools
- Welcoming Westchester Bus community to interact with students.
More on the LaPenta School of Business at: www.Iona.edu
Video by Ken Kraetzer and Estefania Munguia of cbsiservices.com.
Located in Harrison, NY cbsi provides insurance backed benefit programs to the credit card and payments industry, more at cbsiservices.com
25/07/2021
28/06/2021
New full time residents drawn to area by Covid 19 are pricing out seasonal workers who can't find places to live.
There Are Jobs in the Hamptons. If Only Workers Could Afford The Rent. https://nyti.ms/3vXm7dA
There Are Jobs in the Hamptons. If Only Workers Could Afford The Rent. Unable to staff shifts, some restaurants and shops, already reeling from lockdown closures, are suspending service during the lucrative summer season.
24/06/2021
Took lots of notes listening to talk today on EMail Marketing at HVDMA:
"Nothing is by Accident" on Getting Email Opened, Jay Schwedelson of Worldata at HVDMA Webinar June 24, 2021 | by Kenneth Kraetzer | LinkedIn Jay Schwedelson is certainly high energy, especially in talking best practices in email communications a practice his company Worldata tracks by the billions of communications. In speaking to the Hudson Valley Direct Marketing Association via webinar from South Florida, Jay led by describing a major
"We have 60 new Members of Congress to educate about the role of community bankers"
That was ICBA national chair Robert Fisher in opening remarks of Tuesday's Program of the Independent Community Bankers Association.
In our summary of the media portion of the event we highlight comments of:
Senator U.S. Senator Sherrod Brown D of Ohio the chair of the United States Senate Committee on Banking, Housing, and Urban Affairs and
U.S. Senator Senator Joe Manchin III who is now the chair of U.S. Senate Committee on Energy & Natural Resources.
Appreciate the ICBA staff invited us to sit in on this event and support of John Witkowski, president of the Independent Bankers Association of New York.
12/04/2021
Attorney Josh Stevens a partner at Columbus, Ohio based Mac Murray & Schuster describes April 1 Supreme Court Ruling in the Facebook versus Noah Duguid case that his firm submitted a brief.
The unanimous ruling authored by Justice Sonia Sotomayor "Backed a narrow definition of automated dialing systems which are largely barred from use under the 1991 Telephone Consumer Protection Act" per summary by Tucker Higgins of CNBC.
Our interview with Josh Stevens goes on to discuss:
- Recent "Privacy" bills in California and Virginia
- Other state privacy bills under development
- Role of Graham Leach Bliley Act prevent some state laws
- Prospect of federal privacy legislation passage
- Thoughts on agendas for federal regulators FTC, CFPB
More on Mac Murray & Shuster at MSlawgroup.com or 619-939-9955
Josh Stevens photo courtesy of Mac Murray & Shuster
Reach Ken Kraetzer at kkraetzer@cbsiservices or 914-450-9554
More about cbsi at cbsiservices.com
https://youtu.be/oJ9nOBAB530
FB Supreme Court Ruling, Privacy Update: Josh Stevens at MacMurray & Shuster on #cbsiTalkingBusiness Attorney Josh Stevens a partner at Columbus, Ohio based Mac Murray & Shuster describes April 1 Supreme Court Ruling in the Facebook versus Noah Duguid case t...
12/04/2021
"Businesses are beginning to face the challenge of producing adequate supplies of goods and services"
That's Neil Irwin in the NYTimes.com adding "America's great economic challenge has turned 180 degrees in a breathtakingly short time".
Mr. Irwin points out:
- Container ships waiting to dock
- Automakers short of
- short staff
- Delivery drivers hard to find
- Still closed day care centers
Is there a part or staffing need in short supply for your business?
How America’s Great Economic Challenge Suddenly Turned 180 Degrees https://nyti.ms/3d08EeH
How America’s Great Economic Challenge Suddenly Turned 180 Degrees Recent supply problems suggest businesses may have trouble responding to rising consumer demand.
07/04/2021
Federal subject of webinar today led by Christian Montes NobelBiz w Rebekah Johnson Numeracle.
June 30th is effective date, charged with enforcement. Act seeks to reduce estimated in 2019 at 54.6 billion by hiya.com.
"You should have your plan in place to implement or a reasonable mitigation strategy by June 30th for originating call service providers"
that's Rebekah Johnson of on today's webinar w Christian Montes
The voice service providers, this is were the ultimate responsibility and the enforcement from the the will be focused"
That's Rebekah Johnson of on today's webinar w Christian Montes re effective June 30th, who adds:
not do anything to stop bad (call) traffic, it just puts in a process flow for originating service provider to attach what they know about the caller"
Business call centers are focused on terminating side, decisions are going to be made whether or not to deliver unsigned calls".
That's Rebekah Johnson of on webinar re anti requirements
Callcenters should be aware of their current contact, pickup, connect rate, start tracking now so that you can monitor the impact post June 30th"
That's Rebekah Johnson of on webinar re anti effective date.
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