TEGNA Marketing
TEGNA's multi-platform media solutions put your business in good company, helping you reach targeted audiences across television, digital and streaming.
TEGNA is one of the largest local media companies in the U.S. We are the parent company of 64 major network broadcast affiliates in 51 markets. As the parent company, we take a step back so our local brands can shine. We want our audiences to know it is their local neighbors at WFAA in Dallas, KUSA in Denver, KARE in Minneapolis, WKYC in Cleveland and so many others who deliver 24/7, high-quality
17/04/2024
With 18.9M tuning in to watch the Women’s NCAA Tournament Championship, one thing becomes abundantly clear: Enthusiasm for women’s sports is reaching new heights. Whether you're looking to increase brand awareness or drive conversions, leveraging women's sports could be the winning strategy for your next advertising campaign. Learn more: https://www.tegna.com/advertise/march-madness-viewership-sets-new-records/
March Madness Viewership Sets New Records | TEGNA This year's NCAA Tournament scores BIG on Broadcast TV as the Women’s Final between Iowa and South Carolina smashes viewership records.
14/03/2024
The numbers speak for themselves: 19.5 million viewers tuned in to watch the Oscars, making it the most-watched Academy Awards since 2020 and marking the third year of consecutive viewership growth. TEGNA's Tom Charno, Senior Consumer Insights Strategist, shares his insights on why broadcast TV is the premier home for the most buzzworthy cultural moments and shared viewing experiences.
2024 Academy Awards Win Big Audiences via Broadcast TV | TEGNA Live events, such as awards shows, are not only some of the most-viewed programming on TV but are also experiencing their largest viewership in years. Broadcast TV remains THE premier home for the most buzzworthy cultural moments and shared viewing experiences.
08/02/2024
Is a or campaign the touchdown your brand needs to grow? Hear TEGNA's Dan McDonough's thoughts on the power of live sports & how brands that consistently show up to play create a deeper connection with viewers. https://www.tegna.com/advertise/the-power-play-why-sports-dominate-live-viewership-in-broadcast-and-how-your-brand-can-score-big/
05/02/2024
“With our shared belief that transparency, quality, and brand safety are the key pillars of success for local CTV advertisers, bringing Octillion together with Premion is a natural fit,” said Gabe Greenberg, CEO and co-founder of Octillion.
“We’re excited to continue to build and develop our innovative CTV/OTT product offering and activate the platform’s capabilities backed up by quantified business outcomes across PREMION’s network of sellers and clients.”
https://www.tegna.com/tegnas-premion-acquires-next-generation-dsp-octillion-media-to-expand-ctv-advertising-capabilities/
23/01/2024
Big news for our sports-loving audiences! TEGNA's WFAA has partnered with the Dallas Mavericks to bring 10 games to three million households and more than seven million people in the Dallas-Fort Worth market.
“We are very proud to partner with the Dallas Mavericks and to make these important late-season games available to every fan, and every household, in North Texas,” said Brad Ramsey, senior vice president of media operations for TEGNA, and president and general manager of WFAA. “As WFAA celebrates 75 years, we’ve long been the home for live, local sports and local sports fans, and we look forward to cheering on the Mavs right alongside their fans and our viewers.”
For advertisers looking to learn more about the benefits of sports advertising, check out our marketing blog: https://www.tegna.com/advertise/sports-advertising-benefits
WFAA to locally broadcast 10 of the Dallas Mavericks’ remaining 2023-2024 NBA regular season games These games being broadcast on WFAA means 7 million people in the Dallas-Fort Worth market will now be able to watch the Mavs play for freeover the air
Upset with another media company, Traci Sanchez was looking for a good company to help grow her two businesses. When she met Brenda Tindle at TEGNA’s WATN in Memphis, Tennessee, it was love at first sight. Watch as the pair explains how their relationship has developed and how business blossomed as a result. https://bit.ly/30frAm5
This , Dignity Memorial is teaming up with TEGNA stations across the country to honor our military heroes with a Salute to Service to help send the message that there is no greater honor than helping to remember a life lived. https://bit.ly/3bZgDHE
08/11/2021
Created by American Express in 2010 and celebrated on November 27, Small Business Saturday encourages consumers to shop locally while looking for unique, one-of-a-kind, and thoughtful gifts for loved ones during the holiday season. Here’s what that means for your small business. https://bit.ly/3oqJYAH
Small Business Saturday: What Your Local Brand Needs to Know to Reach Holiday Goals - TEGNA Advertise The retail holiday encourages consumers to shop locally while looking for unique, one-of-a-kind, and thoughtful gifts for loved ones during the holidays.
05/11/2021
Looking back at the Tokyo 2021 Summer Olympic games, we learned that while media consumption of the Games is changing, TEGNA’s Olympic advertisers across the country are winning big. What does this mean for your brand as we approach the 2022 Winter Games in Beijing? Here are our takeaways: https://bit.ly/3nM65kG
Lessons Learned from the Tokyo Olympics: Digital, Streaming, & TEGNA Clients Win Big - TEGNA Advertise Looking back at the Tokyo 2021 Sumer Olympic Games, there is a lot to be said about how consumption of the games changed from years prior. What does this mean for your brand as we approach the 2022 Winter Games in Beijing?
Meals on Wheels People has partnered with TEGNA's KGW-TV for five years to help ensure its vision that no senior goes hungry or experiences social isolation. Watch as Tony Staser and Jeremy James Cochran explain how the non-profit is using Broadcast, PREMION OTT, TEGNA Attribution, and an amazing Tokyo Olympic campaign, to increase the average donation amount to help seniors in need. https://bit.ly/2ZFjK4G
The 2020 Olympics brought athletes to Tokyo. TEGNA stations and sponsors brought them to the masses. Our multiplatform content highlighted the heart behind the headlines, the meaning behind the medals, and the people behind the performances - and now we’re
ready to do it again in Beijing in less than 100 days. Is your brand ready for the ? Let’s get in touch to build your gold medal campaign. https://bit.ly/3Czpnjq
29/10/2021
This holiday season, a strong digital strategy will be a must-have, and TEGNA’s digital platforms offer an opportunity to meet these online prospects while they're researching gift ideas. Product Manager Katherine Yape is here to explain how TEGNA’s digital products can help your brand reach its goals. https://bit.ly/3BY0Sfw
Digital Tactics to Capture E-Commerce Sales on Black Friday - TEGNA Advertise This holiday season, a strong digital strategy will be a must-have, and TEGNA’s digital platforms offer an opportunity to meet these online prospects and customers wherever they are online - especially while researching gift ideas.
27/10/2021
At TEGNA, Be In Good Company isn’t just a tagline and WWL-TV Channel 4, New Orleans' coverage of Hurricane Ida is the perfect example. Candace Harralson, Director of Marketing at WWL, is here to explain how the Louisiana station and TEGNA as a whole came together, not just for the community, but for each other. https://bit.ly/3DNFM3M
12/10/2021
There’s a new hockey team in town, and they’re called the Seattle Kraken. What does this mean for a brand seeking to reach sports audiences? We talked to Locked On Podcast Network's Ross Jackson, Erica L. Ayala, and KING 5 Media Group's Frank Palino to find out. https://bit.ly/3uOCni5
TEGNA’s KING 5 & Locked On Are Ready to Reach New Audiences with the NHL’s Newest Team in Seattle - TEGNA Advertise There’s a new hockey team in town, and they’re called the Seattle Kraken. What does this mean for a brand seeking to reach sports audiences?
11/10/2021
For , and with TEGNA’s mission to serve the greater good of our local communities, we’re highlighting mental health care programs that brands can align with to strengthen the community, promote self-care, and drive revenue for your brand.
https://bit.ly/3Dkyx3k
Mental Health Awareness: What Your Brand Can Do to Help Those Struggling - TEGNA Advertise October 10th is World Mental Health Day, and with TEGNA’s mission to serve the greater good of our local communities, we’re highlighting mental health care programs that brands can align with to strengthen the community, promote self-care, and drive revenue for your brand.
08/10/2021
Today’s consumers are looking for more than just the best price and cause marketing is helping to drive purchase decisions. Corinne V. Stubbs shares cause-driven programs at ABC10 that brands can align with to help serve the greater good of the local community in Sacramento. https://bit.ly/3BkTyKq
How ABC10 in Sacramento Serves the Greater Good of its Local Community - TEGNA Advertise Today’s consumers are looking for more than just the best price. The number of cause-driven consumers is constantly rising, and cause marketing is helping to drive purchase decisions for today’s consumers.
06/10/2021
We’re thrilled to announce that TEGNA has been selected as a finalist in four categories of the AdExchanger Awards celebrating excellence in digital marketing and advertising. Nomination categories include Innovation in Audio Advertising; Best Diversity, Equity, and Inclusion Initiative; Excellence in Mobile App Monetization; Most Innovative Publisher.
05/10/2021
Halloween is just under 30 days away! Are consumers planning to spend their money on tricks or treats? Find out at the all-new TEGNA website for all the insight your brand needs for a successful spooky season. https://bit.ly/3BhzHM4
Tricks or Treats? Insights on Halloween Shopping in 2021 - TEGNA Advertise Halloween is just 30 days away! Are consumers planning to spend their money on tricks or treats? Find out with this all-new infographic for all the insight your brand needs for a successful spooky season.
Happy National Podcasting Day! Did you know that TEGNA’s Locked On Podcast Network reaches millions of consumers every day? With year-round coverage of NFL, NBA, MLB, NHL, and College, Locked On podcasts combined with TEGNA’s linear, digital and OTT platforms can give your brand the home fan advantage.
https://lnkd.in/e28ch232
has been a game-changer for many of our clients. Now, in a collaboration with Polk Automotive Solutions by IHS Markit, a leading provider of audience measurement and industry insights, we take measuring outcomes one step beyond.
https://bit.ly/3y31KxI
Listen in as TEGNA's Jessica Daigle explains how linear and connected TV platforms are empowering buyers with actionable insights at the BIA Advisory Services webinar “More Eyes on OTT and Its Expansion.” https://bit.ly/3ft8FIN
04/08/2021
Our insights team is sharing data that help your brand to tap into new opportunities to reach the back-to-school audience. Download the infographic now! https://bit.ly/2UTFR5g
Gearing up for back-to-school? Heleen Sheets, Director of Marketing and Communications at Lourdes University explains how her partnership with TEGNA's WTOL 11 helped the school increase applications, inquiries, phone calls, and more! https://bit.ly/3j2nfbj
If your school or university is looking to reach target markets with Linear Broadcast, OTT streaming, and digital solutions, let's get in touch: https://bit.ly/2NQMQZ8
It's all about our local communities. Watch and see how Methodist Healthcare in San Antonio partnered with TEGNA's KENS5 to help get the word out about the regional healthcare network’s initiatives to keep its community happy and healthy. https://bit.ly/3ycWeYt
Spencer's TV & Appliance wants its customers to see the bigger and better than ever — the retailer is giving away 65-inch TVs to 12 lucky people in the greater Phoenix area. Here’s how TEGNA's 12 News (KPNX-TV, NBC) is helping to amplify this message and improve brand recall for Spencer’s leading up to the Summer Games. https://bit.ly/35xAGJK
Being in the auto industry is all about having that edge. In working with TEGNA, Josh Kampmann, GM of Audi Wilsonville, certainly has it. Watch as he shares how the auto dealer's relationship with TEGNA has helped drive sales and deliver real results. https://bit.ly/2ThUTR4
Are you in good company? For Mark Young, MBA, a multi-media consultant at WUSA 9, being in good company means embracing the mission to inform our audiences, to impact our partners, and to inspire all those around us. https://bit.ly/3zb0IQP
TEGNA Attribution has been a game-changer for many of our clients. In a new collaboration with by IHS Markit, a leading provider of automotive audience measurement and industry insights, we will take measuring outcomes one step further. https://bit.ly/3y31KxI
17/05/2021
Audiences worldwide are ready to be inspired by their country’s athletes and all the magical moments that happen on the world’s stage. TEGNA's Matthew Ginn tells us how brands can get in on the Olympic action.
https://bit.ly/2RhAPxs
The Olympic Halo Effect: How Your Brand Can Benefit from Olympic Advertising - TEGNA: Power of Inspiration Audiences worldwide are ready to be inspired by all the magical moments that happen on the world’s stage. Here’s how your brand can get in on the action.
12/05/2021
With recent advances in TV attribution solutions, TV remains a critical driver of sales growth. Our very own Jessica Daigle tells Cynopsis why TV paired with cutting-edge targeting is an unstoppable combination that makes TV a must-buy. https://bit.ly/2PLvNIS
Attribution Proves You Were Right to Buy TV - Cynopsis Media Attribution Proves You Were Right to Buy TV
TEGNA Marketing Solutions
Simplified Marketing, Proven Results.
We deliver proven results through simplified advertising that targets and connects your business to the audiences that matter most.
As the marketing arm for TEGNA, a best-in-class operator with 47 television stations and two radio stations in 39 markets from coast to coast, we reach more than 50 million Americans monthly through our trusted local broadcast partners; provide leading digital platforms and expertise through a single point of contact; provide custom solutions that end with proven results; and offer Premion’s OTT Advertising platform for regional and local advertisers.
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