Rubio's Restaurants Inc.

Rubio's Restaurants Inc.

The latest corporate information, updates and press from Rubio's Restaurants Inc. For A Taste of Baja® follow us @RubiosCoastalGrill

During a spring break trip to San Felipe, Ralph Rubio fell in love with the fish taco. Fresh-from-the-sea and full of unique flavor, Ralph knew he had to share this amazing taste with his friends and family. In 1983, Ralph opened the first Rubio’s walk-up taco stand in Mission Bay, San Diego, serving up what would become the Original Fish Taco®.

270 million fish tacos later, Rubio’s has grown fro

30/11/2023

Make Life Easy After the Cooking Marathon! Our catering is here to ensure everyone's happiness without the hassle. Give yourself a break and let us take care of your catering needs with delicious, Baja-inspired options that everyone will love.

28/11/2023

The convenience of our new app lets you sit back, relax, and enjoy your favorites! Enjoy easy menu item customizations and seamless reordering, designed to make your ordering experience a breeze!

25/11/2023

Gear up for the holiday season with our Certified Shopping Fuel ⛽ Unleash exclusive deals and unbeatable discounts with Rubio’s Rewards to keep you energized while you shop!

21/11/2023

An iconic legacy of flavor: The Original Fish Taco®,. For years, it has been the heart and soul of Rubio’s, embodying the true essence of Baja-inspired dining. Taste the tradition today! (Just $2.25 on Tuesdays!)

Photos from Rubio's Restaurants Inc.'s post 20/11/2023

Our team worked hard to create the best app for our guests. Click through to see some of the awesome benefits and dive into convenience, exclusive offers, and more. Your Baja-inspired journey is just a download away!

17/11/2023

Our Langostino Lobster is a fan favorite year after year, and it's back on the menu for a limited time. Join us to indulge in this time-honored tradition before it's gone!

15/11/2023

Party with Rubio's Catering! 🌮🎉 Elevate your next corporate event with our mouthwatering taco and burrito options – your team will thank you! Check out our catering page to get a great deal. 😉

13/11/2023

Have any burning questions for Ralph Rubio? This is your chance to ask and satisfy your curiosity! Share your questions for Ralph in the comments below 👇

10/11/2023

Exciting News: Soup is Back on the Menu! 🍲 We're thrilled to reintroduce this beloved classic to our lineup. Get ready to savor it all winter long!

08/11/2023

Our brand-new app, thoughtfully developed to embody the laid-back Baja vibe, introduces easy customizations and fast reordering to enhance your ordering experience. Have you downloaded it yet?

24/08/2023

We've got some bittersweet news to share – we’re getting ready to say goodbye to authentically-crafted, slow-cooked Carnitas, but they’re making way for some new and amazing menu items at Rubio's! Come get your fill on Carnitas before it’s too late.

21/08/2023

They say, if it ain't broke, don't fix it 👀 but that doesn't mean our Team Members can’t play around a bit in the kitchen! Here’s a few of the fun menu hacks that our Team has come up with. And yes, you can order them!

19/08/2023

We're all about making the back-to-school season a breeze for families. Our kids meals are crafted with care, ensuring your little ones enjoy delicious and wholesome options that parents can feel good about. Whether it's our fan-favorite Build Your Own Taco Kids Meal or our tasty Quesadilla, we've got something to delight every young palate.

16/08/2023

We are thrilled to announce the latest addition to the Rubio’s menu - Baja Beer-Battered Shrimp! Inspired by The Original Fish Taco, this taco pays homage with the same iconic beer-batter, delivering the perfect blend of crunch and flavor. Get ready to experience a new taste sensation that stays true to our Baja roots.

15/08/2023

At Rubio's, we embrace the fun-filled Baja lifestyle, and Taco Tuesday is our favorite time to celebrate! It's not just a day; it's a flavor fiesta that brings the beachy vibes to your taste buds. With each taco, we're bringing you the sun-drenched spirit of Baja and a whole lot of tasty goodness.

11/08/2023

Welcome to the Rubio's Vocabulary Master Class, where we've got a dictionary that's all our own – a language of flavor and freshness that's uniquely Baja! Did we miss any definitions?

08/08/2023

At Rubio's, family is at the heart of everything we do. We cherish the joy of coming together, sharing a meal, and creating memories that last a lifetime. It's why we take great pride in providing a warm and welcoming atmosphere, making sure families and kids feel right at home.

30/07/2023

Tomorrow is National Avocado Day! 🥑

Rubio’s Rewards Members can get free chips and guac with purchase. Not a member? Join at rubios.com/rewards so you don’t miss out on tomorrow’s celebration.

28/07/2023

Summer essentials: fish tacos, flip flops, cold beer, and good friends. Did we miss anything?

21/07/2023

Can a fish taco be so good that it changes your life? It can if you’re Ralph Rubio. Tell us your favorite Rubio’s memories!

20/07/2023

The Baja Life has a vibe that must be fed! Meet Justin, our Culinary Director who lives the Baja Life to the fullest. 🛹

16/07/2023

Baja is more than just a place. It’s a state of mind. Take a minute for yourself to unwind and relax at Rubio’s this week!

08/07/2023

Where Baja meets the mainland, you’ll find Rubio’s Carnitas. We’re serving up three new Carnitas Macha entrees plus Carnitas on your faves all summer long!

30/04/2023

Rubio’s is the place to go for Cinco de Mayo. Let us do the heavy lifting for your fiesta!

28/04/2023

Cinco de Mayo is just one week away. Our teams are prepped for parties all week, with $20 off orders of $100+ for Rubio’s Rewards members.

Photos from Rubio's Restaurants Inc.'s post 15/04/2023

Throwback photos of our first Rubio’s, located in Mission Bay, and our co-founder, Ralph Rubio, who still works with our culinary team to create our delicious tacos, burritos, and bowls. Join our team and be a part of our ongoing story!

14/04/2023

Our team is excited to be serving up our new Baja Chimichurri bowl, featuring wild-caught Red Argentinian Shrimp and our Baja-inspired twist on classic chimichurri. Have you tried it yet?

Christoph Hilscher posted on LinkedIn 10/03/2023

Congratulations and happy 25th anniversary Luis Lanz. You are an inspiration to all of us!

Christoph Hilscher posted on LinkedIn Christoph Hilscher posted images on LinkedIn

Videos (show all)

Take a quick drive down memory lane with us. In 1983, the iconic Original Fish Taco® made its official debut north of th...
Summer essentials: fish tacos, flip flops, cold beer, and good friends. Did we miss anything?
Tomorrow is National Avocado Day! 🥑Rubio’s Rewards Members can get free chips and guac with purchase. Not a member? Join...
Where Baja meets the mainland, you’ll find Rubio’s Carnitas. We’re serving up three new Carnitas Macha entrees plus Carn...
See Rubio's Friendsgiving Mannequin Challenge in 360° Video! Tilt your phone or drag around the screen to look around. W...
POP Tutorial #5: Rubio's Coastal Grill Door Clings and Signage
POP Tutorial #4: Rubio's Coastal Grill Recycling & Trash Area ...
POP Tutorial #1: Rubio's Coastal Grill Notice Board and Paper ...
360 Rubio's Coastal Grill Encinitas #7
Team Member Spotlight - Eloisa
A very important message from the Miami Lime Fresh (soon to be Miami Rubio's) Team!
Team Member Spotight - Luis

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Opening Hours

Monday 08:30 - 17:00
Tuesday 08:30 - 17:00
Wednesday 08:30 - 17:00
Thursday 08:30 - 17:00
Friday 08:30 - 17:00