KT World Communications

In social media marketing, artificial intelligence tools are designed to help marketers save time, increase engagement, and stand out on social media platforms. Incorporating AI into my clients' digital strategies has been a valuable tool.

But is it all good news? Of course not. From misinformation to bias, there's downsides to relying too hard on AI.

Read my take on the AI trend that's taken over the industry and, frankly, the world. https://www.ktworldcommunications.com/blog/ai

Do you have a story to tell? Everyone does! Book a 30-minute consult with KT World Communications and let's discuss how we can help you build community and achieve your digital marketing goals!

Let's Tell Your Story-KT World Communications - 30 Minute Consult (KT World Comm) | TidyCal 30 Minute Consult (KT World Comm)

When designing a social media marketing strategy, I like to begin with a comprehensive social media audit. The insights from the audit then serve as the foundation of the strategy that will address your specific needs and capitalize on opportunities for growth.

Want your own digital audit with actionable next steps? Fill out the form and let's tell your story: https://www.ktworldcommunications.com/digital-audit

Feeling stuck with content creation? You’re not alone! 💭 Here are some go-to ideas to keep in your back pocket for when inspiration runs dry. Swipe for some creative sparks to reignite your content flow! ✨📝

Content pillars are the foundation of a strong social media strategy! By focusing on key themes that align with your brand, you can create consistent, engaging content that resonates with your audience.

What are your brand's content pillars? Comment below!

In Carroll Community College's Digital Marketing Professional workforce training program, discover what social media platforms work best for your business’s marketing strategy. In-depth coursework can be completed entirely online.

Taught by yours truly and enrolling now! Join me. :)

Digital Marketing Professional Certificate In our Digital & Social Media Professional certificate program, discover what platforms work best for your business’s marketing strategy.

I was honored over winter break to be asked to revise the Digital Marketing program at Carroll Community College. It's now fewer courses for longer periods of time and with built-in practice time so you can truly start implementing the strategy you're developing in class!

Fall classes are now enrolling. Sign up today!

Digital Marketing Professional Certificate In our Digital & Social Media Professional certificate program, discover what platforms work best for your business’s marketing strategy.

Part 3 of my Tips for Pride Marketing...

**Do Use Your Platforms to Uplift and Support LGBTQ+ People Year-round**
The people who hate us don’t stop July 1. Make sure your support of us doesn’t end then either.

And finally…

**Do Listen to Us about How We Want to Be Supported**
Lists like these can be overwhelming, but that’s not an excuse not to try! When it comes to issues of s*xuality and gender, nobody is born an expert, and with the state of s*x education in this country, most of us have had to teach ourselves. As a result, we tend to be understanding that everyone is learning. We recognize good faith efforts when we see it, and we also know when the effort definitely isn’t.

So: consult the many resources available. Not every q***r or trans person in your life or at your company has the capacity to educate you, but for those who give you permission, ask them what they would like to see.

And then…follow through!

Happy Pride!
https://www.ktworldcommunications.com/blog/sing-gay

(I'm continuing to revisit my Tips for Authentic Pride Marketing from 2023)

**Do Employ Q***r & Trans People**
This should be an obvious one, but if you don’t have anyone from the community in “the room” where branding decisions are being made, your room is missing important voices! And don’t bring them in just to discuss Pride Month.

And, if you’re creating a new product for the season, Do Uplift Q***r & Trans Creators

**Do Make Sure Your Pride Merchandise Makes Sense**
Don’t just slap a rainbow on something and call it a day. Related to the previous rule: make sure there are folks from the culture(s) in the room!

**Do Celebrate Q***r Joy and Trans Joy!**
It’s a scary time, but Pride is ultimately a celebration. Acknowledge the hardships we face, but make sure you take some time to uplift joy!
https://www.ktworldcommunications.com/blog/sing-gay

Last year, I wrote a list of Tips for Authentic Pride Marketing, based on 5 years as a marketer and (now) 35 years as a q***r person. A year later, the stats show we still need each and everyone of you to continue to stand up for us.

Here are my first three tips for brands this month.

**Do Make a Pride Statement**
Don’t let “not wanting to get it wrong” keep you from making any statement at all. And for the love of everything, do not back off when you get hate-filled pushback (I’m looking at you, Target).

**Do Acknowledge the Emergency**
The community is under attack. It’s necessary to say more than “love is love” or “be kind.” And while we’re at it, please make sure you mention that Pride is LGBTQIA+ specific. We love our allies, but “Pride is for Everyone” can feel evasive.

Remember: Pride was born out of a need to fight back against oppression at Stonewall. We’re still fighting, and we need your help.

**Do Publicly and Financially Fight against the Onslaught of State-level Anti-trans and Anti-gay Legislation**
We’ve all seen corporations that make their logo rainbow in June but support politicians or lobby for laws that actively harm these communities. Evaluate your own practices and make sure you’re putting your money where your graphic design is.

https://www.ktworldcommunications.com/blog/sing-gay

Today is Juneteenth. If you're anything like me, you didn't hear about Juneteenth until you were embarrassingly old. While it's now been a federal holiday for 3 years, many of us are still learning about its roots and meaning to the Black community.

Whether you're off or not, I encourage everyone to learn more about today from those who hold it dear.

Going in to Pride Season as a q***r business owner this year, I don’t feel as depressed as I did last year. There are some signs things are getting better, but there’s still so much work to do.

This month, I am revisiting last year’s Pride Dos and Don’ts for marketers. Pride is important because it makes us visible. And we need everyone's help to keep that going.

Sing If You’re… — KT World Communications Revisiting what Pride means for marketers in 2024.

Summer may have just begun, but it's never too early to plan your fall! Have you been putting off learning more about digital marketing for your business or brand? With an all-new, more in-depth course of study, here's never been a better time to join the Digital Marketing Professional Certificate program at Carroll Community College!

Join me, won't you?

Digital Marketing Professional Certificate In our Digital & Social Media Professional certificate program, discover what platforms work best for your business’s marketing strategy.

I started off with a bang, enjoying a Pflag Westminster - Carroll County "Pride Walk" and time with my very Open & Affirming friends & church.

But sadly, we as a community are still under attack (especially our trans and POC members), and we still need your help.

I'll be updating and resharing my Pride Marketing Tips from last year, but first, a reminder: Pride isn't about marketing or sales or even sequins although I really love sequins.

This Pride, please work for equality for all of us.

When I started this company, I thought I knew a lot about social media marketing. But I've learned so much in the past 5 years! Here are my top 3 lessons:

1) Every person is a brand and every brand is personal. Brand accounts too often are divorced from the people behind it, focusing too much on selling and not enough on building community. Allowing some of your self to enter the brand will lend that authenticity you need to establish your expertise!

2) Social media goals are not the same as sales goals! Social media is about building relationships and communicating with potential customers. But a social strategy can't replace a strong business plan, quality product/service, or excellent customer service!

3) Posting is nothing without a strategy. It can be too easy to skip goal setting, key messages, content pillars, KPIs, etc. But without it, you're just shouting into the ether. That's why I bring all my new clients through a one-month discovery process before we write a single post.

Ready to get your strategy going? Reach out for a free digital audit or to schedule a consult! https://lnk.bio/ktworldcomm

I love the weekend this time of year! (And if you heard that in Pauly D's voice, we can be friends). This weekend I'm looking forward to the downtown and just relaxing at home for parts of it!

What's on your agenda? Share what you're looking forward to, whether it's a cozy day at home, outdoor adventures, or quality time with loved ones!

Oh the things I took for granted 😹

I’ll be participating after 1 PM. 💜💜

Tell me you were a holiday invented before quarantine without telling me you were a holiday invented before quarantine...🤣

But I do always say you should celebrate what you love out loud and proud, so here's a tribute to my best friends, my biggest supporters, my 427 pairs of plain black leggings. 🧘‍♀️🧘🧘‍♂️

Recently, I've started going to an office every weekday and they are closed today (but open tomorrow!). I'm curious how widespread this is because I never remember getting Good Friday off until like 4-5 years ago.

So tell me: is your office/business/work closed today?

I don't think there's been a time I disagreed with Meta's choices more, and that's coming from someone who deals with Business Suite fora living.

Sometime last week, they apparently logged everyone out of their Instagram and added a new setting limiting content deemed to be p0litica1.

As someone who values social media's ability to shine a spotlight on marginalized communities and important issues, I find this move not only indefensible but ineffective. More effective moderation and rooting out of misinformation would be the way to create a safe community for everyone.

Even if politics is "not your thing," I highly recommend you change the setting back to "don't limit." Thank you for posting this how-to guide.

A common misconception when my clients embark on their social media journey is that you should constantly be selling. A well-done digital strategy builds community, adds value, establishes expertise, and demonstrates how your product or service solves a problem or otherwise enriches your audience's life. Audiences want to know your story, not just be spammed with sales pitches.

Scroll through to see how I break business goals down for my digital strategy at Katie's Kittens. Then hit the link to learn how we can tell your story together! https://www.ktworldcommunications.com/digital-audit

It's Women's History Month! ? One of the first-ever social media networks, called Echo NYC, was invented by Stacy Horn. And it's still around!

In fact, almost none of what we do online would be possible without women. From programming (Ada Lovelace), debugging (Grace Hopper) to the algorithm that makes the Internet possible (Radia Perlman), I stand on the shoulders of giants whenever I help small businesses grow online or scroll through reels at 3 AM when I should be asleep. 🙂

Celebrate Women's History Month by finding out the stories of women in your industry!

medium.com

"it's
spring

when the world is puddle-wonderful" -ee cummings

The best thing about March is the hint of spring in the air, bringing new beginnings and fresh possibilities! What's your favorite part of this vibrant month?

Thanks again to ClassACT HR73 for inviting me to present at their . If you missed it, Rick Brotman '73 edited this fabulous recording of it!

Katie Marinello - 6 Steps to Promoting Your Non Profit on Social Media Social Media is an essential communication tool for nonprofits looking to raise awareness, build community, and even engage donors. But how to break through ...

Is your online presence telling the story you want to tell? Find out with a free digital audit. Our team of experts will analyze your web and social media presence, provide actionable next steps, and schedule a 1:1 consult to review your story.

Fill out the form at the link and learn how to tell your story!

Free Digital Audit — KT World Communications

I'm so excited to be joining my ClassACT HR73 for their February . If you’re in the nonprofit world and have found yourself confused or intimidated when posting on Instagram, Facebook, LinkedIn, and more, this is the webinar for you!

All are welcome. Register now!

ClassACT HR73 - 6 Steps to Promoting Your NonProfit on Social Media

February is here! Share the love and tell us: What do you like most about this month?

I'll start: the other night I was driving around at 5:30 PM and the sun was still up! The groundhog didn't see his shadow. Spring is coming...even thought it snowed yesterday. :)

Drop your answers below!

Paid social is one of the most difficult but most rewarding tactic in any social strategy! In this course, explore the trends of social media advertising and learn best practices for creating a strategy and the basics for getting started.

Join me this winter/spring at Carroll Community College!

Advertising on Social Media As the visibility of social media organic (free) posts decreases in social media feeds, organizations must consider ways to increase their presence through social media paid advertising.