CaskWork Systems

Want to know who the top 50 influencers are in the world? The interesting tidbit of data is that 67% of influencers come from Instagram and 50% of them are musicians. And although followers are the KPI for social media - engagement will always be the KPI for effective paid influencer campaigns.

Top 5 are:

#1 Cristiano Ronaldo

#2 Justin Bieber

#3 Ariana Grande

#4 Selena Gomez

#5 Taylor Swift

https://www.visualcapitalist.com/worlds-top-50-influencers-across-social-media-platforms/

The World's Top 50 Influencers Across Social Media Platforms Which influencers have the most total social media followers? We tally up follower counts across all major platforms, from Twitter to TikTok.

Lead Gen Diaries:

There's so much competition for services businesses on Yelp. Read the tips below on way to get ahead of the competition.

Read more in the link below

http://www.caskworksystems.com/news/lead-gen-diaries-yelp-get-ahead-of-the-competition

Lead Gen Diaries: Yelp - Get ahead of the competition — CaskWork Systems HVAC Services, plumbers, electricians and other service businesses rely on Yelp for new customers and brand awareness. Even if a potential customer comes in as a referral, that customer goes to Yelp and looks at the reviews to validate what others told them. Consumers use their phone to research pro

There's a great opportunity for small businesses to utilize TikTok for brand marketing. TikTok is partnering with Nielsen for paid ads to utilize geotargeting on their platform. Utilizing great storytelling with the power of targeted audiences should drive engagement on top of TikTok's powerful organic reach.



https://newsroom.tiktok.com/en-us/celebrating-small-businesses

Celebrating Small Businesses By Becca Sawyer, Head of SMB & Operations, Global Business Solutions at TikTok Small business owners wear a lot of hats. They are the CEO, marketing strategist and operations mastermind all wrapped in

Stereotypically B2B marketing is about messaging and less about storytelling. For those wanting to do B2B it's impactful to engage users in a emotional and captivating way. Using Linkedin doesn't have to be boring in term of generating brand awareness and leads - so don't market like it.

Linkedin put out a great article in ways to promote B2B moving forward and provides great uses cases of what might work for your business.

https://business.linkedin.com/marketing-solutions/blog/linkedin-b2b-marketing/2021/b2b-isn-t-boring--it-s-brilliant-

B2B Isn’t Boring. It’s Brilliant. Inspire your B2B marketing with these fun, funny, and emotionally resonant examples from real B2B brands.

Lead Gen Diaries Part III: Using Yelp to Drive New Customers

Yelp is a good destination site to read reviews but it’s also a better way for Small Businesses to win new customers and retain existing ones. Yelp does a good job providing key details like contact information and promoting your business within their platform. The Yelp website and app drive leads through mobile devices by click-to-call and click-to-email.

(Click below to read more)

http://www.caskworksystems.com/news/lead-gen-diaries-part-iii-using-yelp-to-drive-new-customers

Lead Gen Diaries Part III: Using Yelp to Drive New Customers — CaskWork Systems Gain New Customers Yelp is a good destination site to read reviews but it’s also a better way for Small Businesses to win new customers and retain existing ones. Yelp does a good job providing key details like contact information and promoting your business within their platform. The Yelp website