Pathfinders Advertising
We craft ideas that drive results.
Recognized two years in a row as a “Best Places to Work” in Indiana, Pathfinders Advertising
is known for our expertise in financial products and services, social media marketing, and award-winning, multi-channel B2B and B2C campaigns.
We are a full-service agency and a diverse team of integrated marketing experts who take pride in our expertise. We offer services like organic and paid social,
Should you be using AI in sales and marketing? Let’s weigh the pros and cons ✅
Learn more about these factors here https://bit.ly/3vhyF4y
🔎 Searching for an influencer or content creator can seem daunting, but the right partnership can help yield tremendous results for your brand.
Want to learn more about finding the right influencers? Visit https://bit.ly/3T96jnf
We're thankful for our friends, family, colleagues, and client partners 🧡
Send this to someone you're thankful for 😌
Pathfinders rise to any challenge. In this case, our client partner, Nutrilite, needed our social media team to double as chefs and photographers. With this shoot we helped them create a recipe book that complements their product marketing strategy. Here is a look behind the scenes ️👀
Learn more about our Social Media team’s range of skills here: https://bit.ly/3Gb7ivj
A lot more goes into creating your custom content calendar than you may think. Here’s a peek into our process 👇
✔️ Reference historical data and social trends to create concepts
✔️ Strategize for monthly content creation and set posting dates
✔️ Implement brand guidelines to reach target audiences
✔️ Communicate with team to make sure project is running smoothly
✔️ Use digital tools and software to create distinctive content
✔️ Manage social accounts, including posting, community management, and more
Want to learn more about our process and see if we’re a fit? Visit https://bit.ly/3MhUEy1
Your social audience loves (User Generated Content) 🎥
Watch this video to see a few of our best practices when it comes to achieving this social-forward style in your content 👇
Here are a few reasons you should be utilizing video as a top marketing strategy 👇
• As of 2023, the average attention span is eight seconds.
• Video has been proven to boost conversions and keep viewers engaged.
• Videos are easily shared and digested.
Have you read our blog on best practices? Check it out here: https://bit.ly/3rlMtK1
Consumers need to know your financial institution is making smart decisions and can withstand industry-wide threats—especially in times of uncertainty.
Read our blog post on navigating the threats to your industry and building consumer trust: https://bit.ly/44WGrx5
Throwback to one of our campaigns with PayPal🌟
We enjoyed working with them to create a unique promotional approach. See the full activation here: https://bit.ly/46eloH9
Our social team is here to help bring your brand voice to life through strategic solutions that deliver results ✔️
Want to see for yourself? Visit https://bit.ly/3PArhcu
As of 2022, our social team has produced over 17.5k assets for our client partners. Here are just a few of our favorite highlights 🤩
After over 20 years and counting in the financial space, we’re here to help you navigate your highly regulated industry.
Ready to see some results? Visit https://bit.ly/47QsB1P to get started.
⚡️ News flash: more and more industries are benefiting from influencer marketing. Is yours on our running list? 📝
We wrote a about how is taking over your industry. Check it out here: https://bit.ly/476bGIb !
We’re excited to share that our Chief Growth Officer, Vicky Holland, was recently featured on the Road 2 Retail podcast 🎙 Tune in to hear her insights on driving business growth and staying ahead in today’s dynamic market, along with some stories from her 38 years in the industry!
🔗
Episode #31 Interview with Vicky Holland Episode #31 Interview with Vicky Holland- Chief Growth Officer- Pathfinders AdvertisingRoad 2 Retail: Episode31. On today's show we speak with Vicky Hollan...
Emojis can add flair to our brand’s online presence but overusing them can backfire 💥 There are a lot to choose from and each platform is different. Use this as a reference for how many emojis to use per platform next time you post! 👇
💭 Are you tired of feeling like your brand presence just isn’t resonating with your audience? That’s where we come in. And by the way, you’re not alone.
We’ve spent years perfecting our specialized approach to helping businesses like yours succeed. We’re here to help you establish, grow, and maintain your brand’s relationship with your consumers with services like:
🧡 Consumer
🤝 Card design
📣 Innovative product launches
🙌 And so much more
Visit https://bit.ly/3NHyiGj to learn about everything we can do to help you take your brand to the next level!
Today, we’d love for you to join us in celebrating our very own Kerry Bonk on her 35 👏 year 👏 anniversary 👏 as a Pathfinder! 🧡
35 years—what!? 🤯 Aside from being a bird enthusiast and grill master in her spare time, Kerry has spent the past 35 years making a huge difference as our resident Controller at Pathfinders.
Kerry says she loves the day-to-day versatility of her position and working with people more than anything else she does in the office 👩💻 Whether you’re on staff or our partner, you’ve likely shared a smile and a laugh with Kerry more than a few times!
Thank you for the difference you make on our team and in the lives of our partners, Kerry 🥂 Comment below to congratulate Kerry on this professional milestone!
Today, we’re reflecting on our journey with our partners at Naturally Fresh Cat Litter 🧡 After creating some exciting developments together in the past 5 years, this partnership has even more on the way 🎉
🔎 To see the full activation for this marketing success story, visit https://bit.ly/43nvlAA 😻
💭 What’s the best way to an agency worker’s heart? An extended weekend never fails!
One of our mottos is work hard and rest hard 💪 So, to celebrate this summer sunshine, we’ve instated the occasional long weekend!
Here’s how we’ve been soaking up the sun ☀️
Hi, we’re your team 🤝
From planning marvels to wizards, this is us – minus you 😎 Ready to find out if we’re a fit? Drop us a line: https://bit.ly/3NSZjIa
It’s not easy to put into words just how special our client partnerships are to us, but our CEO Kelly Ball sums it up pretty well with this quote 🗯
Our client partnerships center around communication, and the force we become together speaks for itself ✊ discussions become award-winning campaigns. Brainstorming sessions become brand identities. Once you're ready to take your business to the next level, we'll be with you every step of the way – driving wins to help you and your team thrive.
As seen on our CEO Kelly Ball’s shirt, one of our favorite quotes at is, “Be the person you want to work with.” 🧡
Even though each of us within our eight departments are different subject matter , we live by this phrase together. To be stronger together for our partners, we exercise all different types of team building—from professionalism to play— like the activities seen in these videos 💪
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Monday | 08:00 - 17:00 |
Tuesday | 08:00 - 17:00 |
Wednesday | 08:00 - 17:00 |
Thursday | 08:00 - 17:00 |
Friday | 08:00 - 17:00 |