Youth Marketing Connection

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Need the latest trends and insights on marketing to young consumers? Look no further! Our newsletter is packed with valuable information on youth marketing strategies, case studies, and industry news. Signing up is easy and you'll be the first to know about our upcoming events and resources. Whether you're a marketer, entrepreneur, or simply curious about the youth market, our newsletter is a must-read. Don't miss out on this opportunity to stay ahead of the game—sign up today on our website!

Stay Youthful - A Millennial & Gen-Z Culture Blog by YMC The YMC blog is all about Millennial + Generation Z culture, marketing and branding for youth audiences, and secrets for going viral on college campuses.

Calling all college skincare fanatics! YMC + Glow Recipe are teaming up to find confident, creative, and well-organized undergraduate students to serve as Glow Recipe College Ambassadors at select schools around the nation during the fall 2023 semester. 💆‍♀️🍓🍉✨

As an ambassador and face of the Glow Recipe brand on campus, you’ll gain resume-building marketing experience, play an important role in increasing brand awareness amongst college students, and promote creative brand initiatives through both social media content creation and hosting on-campus events.

Interviews have begun and will wrap in mid-July, so be sure to submit your application today! Link in bio.

Are you curious about Gen-Z and want to understand them better? Check out this article that debunks five common myths about this generation. It's a fascinating read that offers valuable insights into the habits and behaviors of this powerhouse generation. As marketers, it's crucial to understand Gen-Z's unique characteristics and preferences to create successful campaigns.

5 Myths Marketers Got Wrong About Gen Z, According to Data & Our Gen Z Intern Our Gen Z intern dives into data from our 2022 State of Consumer Trends to highlight the top myths marketers get wrong about Gen Z when targeting them.

The top influencer marketing trends of 2023! Here you can see the key trends that will shape the influencer marketing landscape in the coming years. From the rise of micro-influencers to the importance of authenticity, this is a must-read for any brand looking to elevate their influencer marketing strategy!

6 Top Influencer Marketing Trends For 2023 - Upfluence Learn about the biggest influencer marketing trends for 2023 including social commerce, affiliate marketing, and the rise of TikTok.

If you're looking to build your personal brand and monetize your influence, check out this Forbes article. It offers valuable insights on how to create a powerful personal brand that connects with your target audience and helps you break into the influencer marketing game.

Council Post: From Influence To Income: How To Start Building Your Personal Brand Thanks to the power of the internet, you can build a fortune by using something that can never be taken away from you—your unique personal brand.

Maybelline knows how to make a splash on campus! In this case study, we showcased our approach to connecting the beauty brand with young consumers through immersive and interactive experiences. By creating engaging activations that resonated with college students, Maybelline not only boosted brand awareness but also drove sales. This case study demonstrates the power of experiential marketing in reaching the youth market. To learn more about how Maybelline successfully marketed on campus, check out the full case study on our website.

Maybelline - YMC Case Study A case study in for Maybelline by YMC, a creative branding and marketing agency targeting youth and college students.

Understanding how different generations shop can be key to creating a successful marketing strategy. From Boomers to Gen-Z, each generation has its unique preferences and behaviors when it comes to shopping. In this blog, you can learn about the key characteristics of each generation and how they approach shopping. For example, did you know that Gen-Z prefers shopping in-store, while Millennials are more likely to shop online? Understanding these nuances can help you tailor your marketing efforts and connect with your target audience more effectively. Don't miss out on the opportunity to build stronger relationships with your customers.

How Each Generation Shops in 2023 [New Data from Our State of Consumer Trends Report] Discover data from thousands of consumers that highlights the how, where, and why of each age group's purchasing decisions.

Marketing to young people can be challenging, especially with the constantly evolving trends and preferences of young consumers. At YMC, we offer a range of services to help you effectively connect with Gen-Z and Millennials. From research to strategy to ex*****on, our team of experts can guide you through every step of the process. Whether you're looking to launch a new product or reposition your brand, we can help you achieve your goals. Visit our website to learn more about our youth marketing services and start reaching young consumers today!

Marketing Specialist Services | Youth Marketing Connection As marketing specialists focused on youth, our services propel your brand on campus, during spring break, via word of mouth, and on social media.

Unlocking the key to understanding and - two generations that are shaping the of . Explore their unique perspectives, behaviors, and values to unlock the of these consumers.

Understanding Gen-Z & Gen Alpha - YMC Understanding Gen-Z & Gen Alpha - Gen-Z and Gen Alpha are the driving force behind many of today's most significant social and cultural trends. With their innovative thinking, digital savviness, and entrepreneurial spirit, they are constantly reshaping the world around us.

Is dead? No way! John Hall at Forbes says one of the reasons influencer marketing is so powerful is the authenticity that influencer marketing can bring to a brand's messaging. By partnering with influencers who have a genuine connection to their audience, brands can create more relatable and engaging content that resonates with consumers.

Another reason Hall mentions is the trust that influencers have built with their followers. Influencers have spent time and effort building their personal brand and connecting with their audience, which can translate to trust in the brands they partner with.

Lastly, Hall highlights the scalability of influencer marketing. With the rise of micro-influencers, brands can reach niche audiences that are highly engaged and more likely to convert.

If you're interested in learning more about the benefits of influencer marketing and why it's still relevant in 2023, check out this article and tell us your thoughts in the comments!

3 Reasons Influencer Marketing Is Still A Thing Influencers have become easy to lampoon, but there are good reasons they remain a potent force in the marketing world. Here are three of them.

Calling all creative 📣 Do you want to gain valuable leadership skills and connect with fellow enthusiasts? Apply for the Student Ambassador program and join our community in promoting the brand on campus and social media! ✏️ Apply at the link in our bio!

We ❤️ ! Their relatable content, authentic voice, and genuine connection with their audience are what set them apart. Here's to just a few of the talented micro-influencers who have been making a big impact for our brand partners recently!

TikTok has taken the social media world by storm, with Gen-Z leading the charge. But creating successful TikTok content can be a challenge for brands who are new to the platform. In this blog post, you can learn tips and best practices for working with TikTok influencers and creating content that resonates with Gen-Z. From understanding the platform's unique algorithm to identifying the right influencers for your brand, these tips can help you succeed in your TikTok marketing efforts. Don't miss out on the opportunity to connect with the next generation of consumers.

How to Create Content for Gen Z, From a TikTok-Influencer-Approved Marketing Agency Creating marketing content for Gen Z isn't easy. Here are 10 tips on how to do it from the agency that launched the first TikTok influencer house.

In a crowded market, it can be difficult to grab the attention of young consumers. Working with the Google and Waze teams, we found a way to connect with Gen-Z and Millennials through innovative marketing techniques. In this case study, we showcased our approach to engaging young riders and drivers by leveraging user-generated content and gamification. By creating a fun and interactive experience, Waze not only increased engagement but also strengthened brand loyalty. This case study demonstrates the importance of understanding the values and behaviors of young consumers to create successful marketing strategies. To learn more about how Waze successfully marketed to college students, check out the full case study on our website.

Waze - YMC Case Study A case study in for Waze by YMC, a creative branding and marketing agency targeting youth and college students.

Calling all students who want to make a difference through their love of art! 🎉 Apply for the Pentel Student Ambassador program and inspire others to unleash their creativity as on your campus. 🌈

Are content creators entrepreneurs? This is a fascinating question that's been debated by many in the marketing world.

Content creators may not fit the traditional definition of an entrepreneur, however, they do share many of the same traits and skills. Content creators must be able to identify and seize opportunities, take risks, and innovate to succeed.

Moreover, content creators must also have a business mindset while understanding the importance of monetization, audience growth, and creating a sustainable business model.

If you're a content creator or simply interested in the intersection between content creation and entrepreneurship, this article is a must-read. Get valuable insights into what it takes to succeed as a content creator and how to approach content creation with an entrepreneurial mindset.

What are your thoughts! Are content creators entrepreneurs?

Are Content Creators Entrepreneurs? Turn Your Content Into a Business Are content creators entrepreneurs? Now's the time to learn the skills that help you transform from a content creator into a business owner.

As the youth market continues to evolve, it's important to stay up-to-date on the latest trends and insights. Our newsletter is the perfect resource for marketers who want to effectively connect with Gen-Z and Millennials. Each edition is packed with valuable information, including case studies, industry news, and expert perspectives. By signing up, you'll have access to exclusive content that will help you understand the values and behaviors of young consumers. Don't miss out on this opportunity to stay ahead of the curve in youth marketing! Sign up for our newsletter today on our website.

https://youthmarketing.com/blog/

Are you interested in learning and living in New York City? Apply to be a creator for the Queens Public Library! Applications are being accepted through May 22nd, so submit your application today! Link in bio.

With the rise of Generation Alpha, it's important for marketers to start thinking about how to engage with this upcoming generation. In this post, you can learn about the characteristics of Gen Alpha and how they differ from previous generations. From their tech-savviness to their diverse and inclusive mindset, understanding these traits can help you tailor your marketing efforts and connect with this audience in a more meaningful way. Don't wait until it's too late to start preparing for the next generation of consumers. Check out the article and start developing your strategy for engaging with Gen Alpha.

https://blog.hubspot.com/marketing/preparing-for-gen-alpha

If Gen Z Changed the Game for Marketers, What Will Gen Alpha Be Like? Gen Alpha is expected to be the most socially aware and digitally savvy generation thus far. Here is how brands will need to market to them in the future.

Consumers increasingly turn to nontraditional media channels for their information and entertainment. It's important for brands to keep up and find ways to reach their target audience through these channels. In this article, Forbes shares 15 strategies for leveraging nontraditional media channels for brand building. From utilizing podcasts and influencer marketing to sponsoring virtual events and exploring emerging technologies, these tips offer valuable insights for any brand looking to expand its reach and connect with consumers where they are. Read more to see how you can start incorporating these tactics into your own brand strategy.

https://www.forbes.com/sites/forbescommunicationscouncil/2023/03/16/15-ways-to-leverage-nontraditional-media-channels-for-brand-building/?sh=2895ad3c3278

Council Post: 15 Ways To Leverage Nontraditional Media Channels For Brand-Building Brand ambassadors are everywhere, including your employees, your clients and your end users.

As the youth market becomes increasingly more important for brands, it's essential to understand how to effectively connect with Gen Z and Millennials. La Roche-Posay did it the right way. In this case study we outline how we successfully marketed their acne line to young consumers by partnering with influential content creators and providing valuable educational resources. By building a loyal community of young consumers, La Roche-Posay leveraged the power of influencer marketing and education in connecting with the next generation of customers. Check out the full case study on our website to learn more!

https://youthmarketing.com/case-study/la-roche-posay/

La Roche-Posay - YMC Case Study A case study in for La Roche-Posay by YMC, a creative branding and marketing agency targeting youth and college students.

Although Women’s History Month was in March, we want to continue to highlight the powerful in the Community! Each and every one of them constantly radiates , , and ! 💪👩🏾🌟👩🏾‍🔬👩‍👩‍👧‍👧♀️👸🏻💄👩‍💼

Are you a student who loves art and creativity? 💡 Apply to become a Pentel Student Ambassador and share your passion with others! Apply through the Hub - Link in bio! 🎨

have been the focus of many discussions about generational differences, but there's a new kid on the block: . Born between 1995 and 2012, Gen Z is the first generation to grow up entirely in the digital age. As a result, they have developed unique habits and preferences that set them apart from their millennial predecessors.

This article explores some of the key ways in which Gen Z differs from Millennials. For starters, Gen Z tends to prefer digital communication over face-to-face interactions, with social media and texting being their go-to methods. Additionally, Gen Z is known for being more socially conscious and focused on inclusivity and diversity, with a desire for authenticity and transparency from brands.

Another interesting difference is that Gen Z is more likely to use ad blockers and other tools to avoid online ads. This means that marketers need to be more creative and strategic in reaching this audience, with experiential marketing and influencer partnerships being two of the best approaches.

Overall, understanding the unique habits and preferences of Gen Z is essential for marketers and business owners looking to appeal to this demographic. By embracing digital communication, focusing on inclusivity and authenticity, and creating engaging experiences for customers, brands can build strong relationships with Gen Z and set themselves up for success in the years to come.

https://www.insider.com/gen-zs-habits-different-from-millennials-2018-6?_gl=1*1k825a0*_ga*MTkzODM2MTExOC4xNjc4ODE0NTc0*_ga_E21CV80ZCZ*MTY3ODgxNDU3NC4xLjEuMTY3ODgxNDgzNS4wLjAuMA..

7 ways Gen Zs and millennials are drastically different 100 Gen Zers shared what they think makes them different from millennials, and a few trends were clear. Gen Zs believe themselves to be social justice-minded and more dependent on technology than Millennials.

Are you looking for new and innovative ways to engage with your target audience? might just be the answer! Learn more about what experiential marketing is and how it can help you create lasting and memorable experiences for your customers. From interactive events to personalized , experiential marketing is all about making an impact and building strong relationships with your audience. YMC cultivates these relationships with young consumers to help you build brand affinity and develop lifelong brand loyalty.

https://ymc.yt/oxkf0

Experiential Marketing Defined with Examples | Eventbrite Experiential marketing sounds flashy, but what does it mean — and how does it overlap with events? Get all your questions answered in this post.

Want to create a buzz around your brand? Host a event! These events offer a unique opportunity to connect with on a personal level, showcase your product, and grow . Tell us about the best campus you've been to in the comments!

Looking to stay on top of the latest trends in ? Check out this helpful list of the best news sources curated for digital marketers. From to social media and beyond, these resources provide valuable insights to help you stay ahead of the game. Whether you're a marketer, business owner, or simply interested in the field, this is a great way to stay informed and up-to-date. Don't miss out!

https://www.impactplus.com/blog/best-digital-marketing-news

27 best digital marketing news sites Updated for 2021, here are the 27 best digital marketing news sites you need to subscribe to like... right now.

Are you dreaming of becoming an influencer on TikTok or Instagram?

If you're looking to turn your passion for social media into a career, check out this article from CNBC. You'll learn from industry experts about how to find your niche, build your brand, and grow your audience on these popular platforms.

Whether you're a seasoned content creator or a beginner seeking to collaborate with brands, this article offers valuable insights and strategies to help you stand out in the crowded digital space.

So, don't miss out on this opportunity to take your social media game to the next level! Click the link below to read the article and start your journey to becoming a successful influencer. 👇

https://www.cnbc.com/2022/08/04/how-to-become-an-influencer-on-tiktok-or-instagram.html

How to become an influencer on TikTok or Instagram Ever wonder how to become an influencer on TikTok or Instagram? It can turn into a full-time job after graduation. Here are some tips for building your brand.