Design Army

NEW WORK 👟🇫🇷 Paris, sneakers, Olympics and unstoppable energy! Our latest campaign captures the essence of , where fashion meets the iconic city of lights. Sneakers in hand, our models strut with confidence, making every street a runway.

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NEW WORK 😳 Huephoric Rush 3-in-1 silk blush: Energized? Aroused? Intoxicated? Experience the rush of an elevated mood through expressive, ultra sensorial color.

Which shot is your favorite?

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Manicurist Kristinia Anishchenko

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Lighting Team Sandy Rivas

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Tutu Academy now on 🎉
We playfully wondered what Degas’ work would look like if we brought it to life today. The result is a story popping with the painter’s gorgeous coral hues mixed with Hong Kong’s heritage red—all juxtaposed with vivid shades of juicy jade, like the head-toe painted alien, that explode with extraterrestrial contrast.

Scroll to see the comparison!

Article link in bio ➡️

Raise a leg to the 45th anniversary of 🥂

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HKB Director of Wardrobe: Joanne Chong
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2024 calls for punk rockers on pointe and gravity-defying moves🩰

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HKB Director of Wardrobe: Joanne Chong
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Tutu-ception🔴💃

Designing every quirky detail, we played with graphic scale (from bird’s eye shots to silhouettes against architecture), circular repetition mimicking tutus at every turn, texture, sound, music and more.

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HKB Director of Wardrobe: Joanne Chong
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Wig Artist: .wig.4

May the Fourth be with you 🌌

Today, we’re revisiting our work for Star Wars where we brought fashion to life in a traveling exhibit for the venerable Smithsonian Institution. Through the “Power of the Costume,” we developed a comprehensive prospectus to generate interest and sell the Star Wars traveling exhibit to museums nationwide. What better way to market a fashion exhibit than by creating a Star Wars fashion magazine? The content of the magazine covered all aspects of the new exhibit, but in a very editorial manner, complete with advertisements, travel tips, and style dont’s.

The book included galactic advertisements, space travel tips and sci-fi fashion faux pas. To do justice to the stellar display, our oversized, tabloid style format featured eye-catching typography and custom illustrations created from the Lucas Film archives. Dreamed up by Design Army, the prospectus shined a light on all aspects of the new exhibit. Measuring 11×17 with thread-sewn binding and foil stamping, the result was a fantastical editorial publication with custom illustrations, typography and design.

Art Direction and Typography by Design Army

WATCH Design Army Co-Founder & CCO Pum Lefebure sit down with industry visionary John C Jay in a dynamic dialogue on design. Delve into the intersection of culture, craftsmanship, and creativity in celebration of AAPI Heritage Month.��

Now streaming on Youtube via The One Club of Creativity
�Tune in now: https://www.youtube.com/watch?v=MdmSCqS73Gs&feature=youtu.be

Ever wondered what fuels our wild imagination at Design Army? Design Army Co-founder & CCO Pum Lefebure spills the beans in this exclusive interview with Debbie Millman. From childhood doodles with colored pencils to world-class campaigns for clients like Netflix, Hong Kong Ballet and The Ritz Carlton, Pum opens up about the highs and lows of the journey of a “designian”.

Sometimes you just have to woman up! Throwback to our full page ad we created for Washington Spirit in Washington Post Style section. Happy International Women’s Day and keep supporting your hometown’s women sports team. !

Our Adventures in A-EYE took us right to EYE Magazine! Thank you Eye Magazine and Marian Bantjes for the interview, and featuring our campaign with Georgetown Optician in the latest issue. Congrats to the team!🥂Check out Georgetown Optician to see how Adventures in A-EYE has evolved.

“I would make “Personal Branding” a requisite in school—as important as s*x education.”

Fast Company talked to Design Army Co-Founder & CCO Pum Lefebure about what designers wish they could REALLY redesign in 2024Being a modern teenager is hard work, and our digital spaces and the education system aren’t making it any easier. As our children face increased anxiety and depression, “personal branding” needs to be a requisite in school, and it’s just as critical as s*x education. Using design principles, I would teach kids that “brand” means being true to yourself. And that self-worth goes far beyond social media.



https://www.fastcompany.com/91004674/5-design-leaders-on-what-they-really-wish-they-could-redesign-in-2024

NEW WORK 💄️! Morphe newest Holiday makeup campaign, Artistry Unwrapped, celebrates the launch of Morphe’s holiday collection and the variety of looks that can be created.

For this project, we put an emphasis on the ‘artistry’ at the core of the brand. The circular shapes of the shadows inspire this high energy creative treatment that celebrates boundary-less fun with color and creative interpretations of holiday archetypes.

Can you guess which holiday character inspired their makeup looks? Scroll down for answer!

Pic 1-2: Snow Angel 👼
Pic 3-4: The Grinch 😈
Pic 5: Hot Cocoa ☕
Pic 6: Santa Baby 🎅
Pic 7: Sugar Plum Fairy 🧚

The 10th European Creativity Festival was a blast! 🎉Thanks to everyone who joined in – your presence made it unforgettable!Huge gratitude to the fellow speakers, an incredible host: Kerrie Finch, and everyone who joined in!

Hola Barcelona! Our Co-Founder & CCO Pum Lefebure has arrived at the Disseny Hub Barcelona this week as a speaker for Art Directors Club of Europe .

FOLLOW Design Army and Pum as she takes the stage at the Executive Creative Summit and ADCE Festival. Stay tuned throughout the week as we embark on an exciting journey through Barcelona’s vibrant design scene!

🏆We’re thrilled to win 7 50 Awards, Congratulations to the team, our clients, and cheers to all the award winners!

SWIPE → to see our winning works and more highlights from the AIGA 50 Gala!

Talks — “Feel All The Feels” by Pum Lefebure, Co-Founder & CCO of Design Army

Trends come and go, but visual storytelling rooted in emotion is a constant. If we are to question tomorrow, we must first understand who we are today.

🎟 Don't miss out — get your pass today and join us in Barcelona from November 30th and December 1st:

https://www.adceurope.org/festival/

Thank you London International Awards 🕶️🎤

In preparation of Independence Day, let’s paint the town red, white, and blue!🇺🇸 Happy holidays from all of us at Design Army. Let us know which stripy image you like this most ➡

When mouth-watering cuisine meets eye-catching design, it’s a match made in photoshop!

In honor of tonight’s Met Gala and this year’s Costume Institute exhibition, “Karl Lagerfeld: A Line of Beauty,” we look back on our very own work with the legendary Karl Lagerfeld. Design Army client Jaspal collaborated with KARL LAGERFELD on a collection, and we had the honor of bringing the campaign to life, working in tandem with his team to celebrate the wit, style, and vision of the most iconic name in fashion. Cheers to you, Karl, and your ability to make the world more beautiful.