Ground Media
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15th Street
Vermont Avenue
P. O. Box 15260
15th Street Nw Ste
15th Street NW
We are a Creative Impact Agency that uses storytelling to create action. CHANGE MINDS, WIN ALLIES, INSPIRE ACTION.
We produce Commercial, PR and Social Impact campaigns for some of the most innovative organizations in the world.
11/03/2023
Ground Media is excited to announce that our short film, LIVING ART, directed by CEO & Creative Director David Rochkind is included in the with Mason Exhibitions Arlington TOMORROW, November 4th from 2 P.M. - 4 P.M. in Arlington, VA.
LIVING ART is about a life of love, art, and an unbreakable will to survive. It follows the life of Mara Clawson, a brilliant visual artist battling a life-threatening genetic disease. As she prepares for the largest gallery show of her young career, Mara shows us what it means to create a life inspired by love and kindness.
Join us in Arlington tomorrow for a showing of the film and a Q&A.
10/11/2023
Happy National Coming Out Day!
The world is a better place when we all feel safe, secure, and loved.
The world is a better place when diverse voices are heard, diverse experiences are celebrated, and diverse stories are told.
Wherever you are on your journey, know that we will always celebrate you for simply being you.
For anyone looking for support, assistance, or care, please check out The Trevor Project Project and their Coming Out Handbook, the Human Rights Campaign's page for National Coming Out Day, and GLSEN's resource guidebook (all links in comments).
10/11/2023
🎥✨ HUGE NEWS! ✨🎥
We're thrilled to announce that our documentary short, "AMOR," has won the Audience's Choice Award for Best Documentary Short at the Baltimore International Black Film Festival this weekend! 🏆
A huge THANK YOU to Amor and her family for letting us be a part of their story, and to everyone who has shown their support for this project.
Thank you to the Baltimore International Black Film Festival for giving us the platform to share Amor's story and for seeing how powerful it can be to share stories of healing. 🖤🎬
stra·te·gic sto·ry·tell·ing (noun)
The powerful application of data-driven narratives designed to measurably inspire action, effect change, and create lasting impact.
Visit: https://www.ground.media/
Listen to Ground Media Founder and Creative Director David Rochkind discuss the power of strategic storytelling.
CHANGE MINDS.
WIN ALLIES.
INSPIRE ACTION.
GROUND’s new website details our approach to Strategic Storytelling - where we use powerful narratives and cutting-edge research to create measurable impact.
We believe that getting 250 million people to see your video matters (we’ve done that), but proving it changes your audience’s mind and motivates action matters more (we do that too).
Please share the site with your colleagues, and drop us a line if you’d like to learn how we do it.
Visit us: https://ground.media/
06/08/2023
DOING PRIDE RIGHT
The amazing Gearah Goldstein, Co-Founder of The GenderCool Project Project, agreed to sit down with our Founder, David Rochkind, to talk about it.
Watch our FULL CONVERSATION with Gearah Goldstein HERE:
https://bit.ly/3Nhqax8
We knew we wanted to honor , but we had questions about the right way to do it. Rather than letting our uncertainty lead us to do nothing, we thought we would talk with some of the people we respect most about what it means to "Do Pride Right."
If you don't have time for the whole interview, here are some of our favorite moments:
1:47 - Gearah's Shares Part of Her Story
4:39 - The Balance Between Storytelling and Listening
8:02 - Inviting Others into Conversation and Why an Open Door Policy is Not Enough
11:05 - Why DEI matters to the NextGen Workforce and Customer Base
13:30 - Turning Pride Month into Pride Year
Please show your appreciation for Gearah in the comments!
Doing Pride Right: A Conversation with Gearah Goldsetin This is "Doing Pride Right: A Conversation with Gearah Goldsetin" by Ground Media on Vimeo, the home for high quality videos and the people who love them.
From Gorillas in the Democratic Republic of Congo, to Golden Eagles in Wyoming, GROUND is proud to support the work of conservation organizations around the world.
04/12/2023
We were thrilled to be part of the incredible team bringing this site to life and for it to receive the recognition of Webby Honoree. Thanks to our partners at Granyon for their work and the trust of the entire SEARCH, Inc. team for the opportunity.
Way to go, team!
We’re a Webby Honoree! Our “Permian Basin History” website, developed with Ground Media and Granyon, was selected from nearly 14,000 projects submitted this year.
Check out the award-winning website 👉 http://bit.ly/3EOmKwa.
04/11/2023
:: IT'S TIME TO VOTE! ::
GROUND is thrilled to announce that our video "PROTECT OUR FAMILIES" for GLAAD has been SHORTLISTED for the 2023 Telly Awards.
What does that mean?
It means that we need YOUR SUPPORT!
We need YOU to watch and rate the video 5 STARS!
Then, SHARE this post for others to watch and rate!
Voting link in the comment section below!
Thank you for the support!
REMEMBER WHEN...
COVID lockdown started three years ago.
**That seems like so long ago, and yet it feels like yesterday, right?!**
The emerging pandemic shocked us all and went on to take so much. According to the World Health Organization (link), almost 7 million people have lost their lives to COVID, and over 761 million cases have been reported.
Former Michigan State Representative Robert Wittenberg and his family experienced the shocking first days of C19 while bringing a baby into the world. Due to the early C19 quarantines, the only way their extended family and friends could meet the baby was through the large window in their living room. We worked with them as they courageously stood up, shared their story, and helped us all persevere.
Images like this of friends and family members visiting each other through large windows, just like the Wittenbergs, flooded social media during the lockdown. Hands pressed against one another through glass, tears, and smiles on either end. These shared moments, close together yet still so far apart, will be the visuals that define this pandemic.
We are sending a big thank you to Wittenberg (now the Oakland Country Treasurer) and his family for courageously standing up, sharing their story, and helping us get through a generational crisis.
03/29/2023
🏆 Congratulations AMOR, and to our Creative Director and AMOR Director David Rochkind, on receiving the Best Metro DC award from the DC Independent Film Festival! 🏆
🏆 Best Metro DC: goes to AMOR directed by David Rochkind (Ground Media).
03/25/2023
AMOR was part of a sold out show at the Bethesda Film Festival last night. Amor and David Rochkind were there for a Q&A, and will be back tonight for another sold out show. Hope to see you there!
03/22/2023
AMOR is headed to Bethesda this weekend! If you missed the screening in DC 2 weeks ago, this may be your last chance to see the film - and to meet Amor herself - in the DMV area. Get your tickets here: https://bit.ly/bethesda-amor
03/21/2023
Spring is coming, blossoms blooming, get on up and keep on moving! Proud to be based in !
03/08/2023
Everyone at Ground Media is so proud to be part of sharing Amor Amor’s story! We are excited to see where this takes her next!
03/06/2023
:: AMOR's PREMIERE NIGHT ::
It was standing room only at a packed premiere for Amor last night at the DC Independent Film Festival.
We want to thank Amor for letting us be a part of her story and allowing us to share her incredible courage, grace, bravery, and vulnerability in this way. We also wanted to honor the memory of Tyrelle Williams, whose legacy lives on most beautifully through Amor, their daughter Ari'a, and their friends and family.
Thank you to everyone who came out last night.
03/05/2023
Tonight’s the night.
AMOR premieres at the DC Independent Film Festival.
As Amor says “If Tyrelle were here, he would tell me: ‘Get your ass up and keep pushing. DON’T GIVE UP. STAY STRONG’”
Come hear Amor's story, get up and keep pushing.
Amor Trailer This is "Amor Trailer" by Ground Media on Vimeo, the home for high quality videos and the people who love them.
03/03/2023
MEET AMOR
Lately I've been writing music at home. It's been how I can really express myself emotionally and not feel like I'm being judged. I have questioned God -I do ask a lot of times like: “Why, why, why”? I feel like sometimes God is making me suffer. But music, man - It's definitely a therapy. I feel like I'm in a whole different element. Like all the pain that I've felt, I can let it all out. Right there.”
03/01/2023
AMOR shares her words and voice with the world in 4 days!
GROUND MEDIA’S first documentary short premieres at the DC Independent Film Festival on Sunday, March 5th.
02/23/2023
“I may not show my feelings all the time but I do have them. I want Ari'a to see that her life makes an impact to those around her.” - AMOR
You can still get tix for the premiere of Amor - check the comments for the link!
02/21/2023
Loss, love, gun violence, grief, HOPE.
“There are events, themes and issues that are present in Amor and Ari’a’s life that make their way into this film - loss, love, gun violence, grief and healing to name a few. Beyond all of that, I hope this is a story about strength, hope and perseverance.“ - Director, David Rochkind
DC Independent Film Festival
02/16/2023
WHY DID YOU DECIDE TO TELL YOU STORY?
"I wanted people to know about my husband Tyrelle. I felt like the city of Baltimore only treated him as homicide 129 of year 2017 - just another number. However, as time has passed, I also wanted to bring a sense of hope to other people." - Amor
Amor is premiering at the DC Independent Film Festival on March 5.
“Music can move us to impossible places - there is almost no other art form that can push us to soar to such emotional extremes.” - David Rochkind, Director
Tickets are going fast for the premiere of Amor at the DC Independent Film Festival. Check the comments for the link.
Amor, our first original documentary is debuting at the DC Independent Film Festival on March 5th. Link for tix in the comments.
Love and music help heal a family torn apart by gun violence. Amor, raising her daughter Ari’a, finds strength and purpose through music.
Directed by David Rochkind and featuring the incredible Amor - can't wait for everyone to meet her!
"All the pain that I’ve felt - I can let it all out right there (on the stage).”
It was an honor to meet the Briggles and to be able to produce this PSA. What Amber and Adam know about parenting could fill a book that we should all read - and their children are simply a delight. Thank you the the entire Briggle family for standing up for yourselves, for justice and for everyone around the country who rightfully demands equality.
01/24/2022
We're thrilled to have collaborated with AWWI on their rebrand as REWI! The Renewable Energy Wildlife Institute brings together and companies & orgs who are committed to responsible energy development that protects wildlife and wildlife habitat. Congrats to REWI! https://bit.ly/rewilaunch
01/19/2022
Visualizing how to decarbonize and fight the
https://grid.news/roadmap-saving-planet/…
We are loving the collaborative, interconnected approach to news from the new team at Grid . Strong editorial values and sometimes serious; sometimes playful. Congrats on your launch, Grid! 🥳
Decarbonize this: Visualizing what matters most in the climate fight A visualization showing how to decarbonize the planet
The benefits of clean energy are far-reaching, including economic benefits to communities, manufacturers and local businesses. We shared stories from multiple states to highlight the impact of the offshore wind industry in a video campaign with the American Clean Power Association (ACP). Offshore wind also powers onshore jobs.
https://bit.ly/ACP_OffshoreWind
We are lucky to get to partner with organizations who are changing the world. The GenderCool Project brings young leaders together to help create the just and inclusive world we dream of. Thank you, GenderCool, for letting us help tell part of the story of the incredible work you are doing to change lives.
09/22/2021
This uplifting and well-executed "Peace Train" music video released yesterday for deserves a nod. Bravo, For Change
-- it's a feat to create such a cohesive global production and the intention is well received. We love what you're doing to bring people together!
"Peace Train" featuring Yusuf / Cat Stevens | Playing For Change | Song Around The World “Peace Train” – Yusuf / Cat Stevens’ timeless anthem of hope and unity – was originally released on the classic album 'Teaser and the Firecat' in 1971 and wa...
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