Spectrum

Medical Marketing Media - MM+M has selected our very own Maia Arnold as one of the dynamic leaders for their 2024
Women to Watch! Congratulations to Maia and all the deserving women in our industry on this honor. https://www.mmm-online.com/women-of-distinction/mmm-unveils-2024-classes-of-women-of-distinction-women-to-watch/

Looking to connect with industry leaders and showcase your brand’s expertise? Steve Atkinson was among the attendees who discovered why HLTH was the place to be last year! Dive into our blog to learn how attending or sponsoring this dynamic event can elevate your brand presence. https://www.spectrumscience.com/attending-hlth-2024-where-networking-brand-boosting-and-cool-collide.html

Gain insights from Lisa Rodriguez on the 42nd J.P. Morgan Healthcare Conference in our latest blog. Amidst the challenges of 2023, Lisa explores the tangible energy of unity and hope, alongside the steadfast commitment to advancing healthcare. https://www.spectrumscience.com/j-p-morgan-healthcare-conference-2024-unity-and-hope-amid-industry-challenges.html

Prioritizing diversity in clinical trials is more than a goal, it's a crucial step for advancing healthcare equity. Our recent research highlights challenges faced by underrepresented populations and how to address inequalities. Dive into our blog for key insights and our commitment to making a difference. https://www.spectrumscience.com/inclusivity-in-clinical-trials-overcoming-barriers-to-enrollment.html

Our innovation team brings you the latest news in the digital space and what it means for you. Check out this edition of Digital Dose to explore Google's move to disable third-party cookie tracking for 30 million Chrome users, and dive into X's 2024 development plan, featuring peer-to-peer payments, AI enhancements and more! Check out the blog for details.

Digital Dose: Disablement of Third-Party Cookie Tracking and X’s 2024 Development Plan In this edition of Digital Dose, we’re diving into Google’s disablement of third-party cookie tracking for its 30 million Chrome product users and X’s recently released 2024 development plan.

As we gear up for SCOPE 2024, let's rewind to the brilliance of SCOPE 2023! Our journey to elevate the patient experience in every facet of the clinical trial realm continues. Join us at booth 138 this year to dive deep into conversations that pave the way for accessible and inclusive clinical research!

Clinical Trial Recruitment: Building a system that works for patients SVP, Clinical Trial Recruitment, Altair Silva, weighs in on the conversations coming out of SCOPE 2023 and the challenges of recruiting patients for clinical trials.

Spectrum's leaders—Michelle Strier, Justin Rubin, Amy Hutnik, Mike Myers, and Tim Arendt—shared their insights with Medical Marketing Media - MM+M on what lies ahead for medical marketing in 2024. Their perspectives alongside other industry experts shed light on topics like AI, agency evolution and more. Dive into the article here! https://www.spectrumscience.com/spectrum-leaders-give-2024-predictions-for-mm-m.html

Laughter can be the best medicine, especially for your mental health! Explore our Mental Elf campaign featuring a festive journey through New York City, custom GIPHYs and tips to keep you smiling all year long.

Prioritizing Your Mental Elf in 2024 Laughter can be the best medicine, especially for your mental health! Explore our Mental Elf campaign featuring a festive journey through New York City, custom GIPHYs and tips to keep you smiling all year long.

Happy New Year! We hope you took the time to rest, relax and prioritized your mental "elf" this holiday season!

How to take care of your "mental elf" this holiday season! Are the holidays filling you with a mixed bag of joy and jitters?! The star of Spectrum’s holiday campaign, Mental Elf, is here to bring a grin to even the G...

Our spirited elf hit the streets of New York in hopes of curating the best ways to take care of our “mental elf” this holiday season. Check out the video to see what she learned!
https://www.youtube.com/watch?v=CRnoaAztzUU

How to take care of your "mental elf" this holiday season! Are the holidays filling you with a mixed bag of joy and jitters?! The star of Spectrum’s holiday campaign, Mental Elf, is here to bring a grin to even the G...

The simple act of making a gift, donating or doing something for someone else can spark positivity and feel energizing. You can start today with just a few clicks of the mouse and Spectrum’s mental elf will donate on your behalf to . https://spectrumscience.com/mentalelf/

Dive into Spectrum’s Fellowship program! Join our Fellows as they unpack their immersive journey—from exclusive teaching sessions to invaluable mentorship opportunities and a thrilling capstone pitch competition. Check out our latest blog today! https://www.spectrumscience.com/spectrums-fellowship-program.html

‘Tis the season for joy, laughter and …a little anxiety?! Fear not, because Spectrum’s mental elf is here to help you keep stress low and spirits high. Check out our series of tips, strategies and reminders to stay mentally resilient this holiday season.

This holiday season, take care of your mental elf ‘Tis the season to be jolly. And also a little anxious?! The holidays can be a mixed bag of joy and jitters, with added stress, outsized expectations and limited time. Research shows that laughter is the best medicine, so our mental elf is here to help you unwrap some humorous tips to keep stress ...

Reflecting on an incredible year at Spectrum! From strategic partnerships to industry trends to impactful stories, we've covered it all. Check out our Top 5 most-read blogs of 2023. Stay tuned for more inclusive and informative content to come in the new year! https://www.spectrumscience.com/top-5-blogs-of-2023-a-year-in-review.html

As a premier, full-service partner, with a synergistic approach to patient recruitment, helping sponsors big and small accelerate enrollment in difficult to recruit studies, we’re always innovating for the betterment of all stakeholders. Today, named TrialBlazer, our clinical trial recruitment solution, to their annual Innovations Issue. Check it out today!

TrialBlazer Named an Interesting Innovation by PM360 As a premier, full-service partner, with a synergistic approach to patient recruitment, helping sponsors big and small accelerate enrollment in difficult to recruit studies, we’re always innovating for the betterment of all stakeholders. Today, PM360 named TrialBlazer, our clinical trial recruitme...

Meet Randy Brasof, VP of Interactive Design, and explore the adventures he experienced during his sabbatical. From relaxation to traveling and spending time with family, Randy made the most of his time off.

Spectrum Sabbatical Series: Unplugging to Live in the Moment Meet Randy Brasof, VP of Interactive Design, and explore the adventures he experienced during his sabbatical.

Spectrum is proud to share a major milestone in our journey! We’ve officially acquired CrowdPharm, a dynamic healthcare advertising agency, and Hot Iron Health (HIH), a strategic advisory powerhouse; both of which bolster our capabilities in several critical ways. Cheers to redefining our trajectory and amplifying our impact on the industry.

Spectrum Science Acquires CrowdPharm and Hot Iron Health, Strengthening Firm’s Advertising and Consulting Capabilities Latest acquisition features disruptive model designed to solve for gaps in traditional advertising offerings and help accelerate innovation for pharma and life science clients navigating today’s modern marketplace

Anya Bolshem, Senior Account Executive, reflects on the recent ASHG annual meeting where collaboration and community took center stage. Read her impactful take on the importance of partnerships and community in advancing genomics for global health. https://spectrumscience.com/the-next-generation-of-genomics-community-style.html

Bans on gender-affirming care prevent access to medically necessary support, and it doesn't stop there. A recent HRC survey found that these bans also make transgender and non-binary adults feel less safe. Learn how you can show your support for organizations pushing back against bans on gender-affirming care.

To mark Transgender Awareness Week, Emma, an Art Supervisor at Spectrum, has bravely shared their journey as they underwent top surgery—an eye-opening experience within gender-affirming care. Check out Emma’s story, and let's unite in breaking down barriers to ensure everyone has access to the support they need. https://spectrumscience.com/how-getting-gender-affirming-care-expanded-my-perspective.html

Looking to boost your marketing game? Spectrum’s Senior Social Media Strategist, Olivia Cornish, has the scoop on how to leverage reels, master business messaging and embrace AI for exceptional results. Dive into her latest blog!

Key Takeaways from Meta's Agency Summit: Redefining Performance Marketing Spectrum’s Senior Social Media Strategist, Olivia Cornish, has the scoop on how to leverage reels, master business messaging and embrace AI for exceptional results.

At Spectrum, we are dedicated to ensuring therapies are safe and effective for everyone. Stay tuned for insights into our DE+I research journey in our upcoming blog series that our Clinical Trial Recruitment team put together!

Inclusivity in Clinical Trials: The People Behind the Statistics Understand why DE+I is not just a buzzword but a profound commitment.

Meet Liz Bryan, our Executive VP, and gain insights into the well earned Sabbatical! Our new blog reveals how she embraced the opportunity to learn, explore and reconnect with family during her month-long break.

Spectrums Sabbatical Series: Adventures in Oxford, Highlands and Family Bonds Explore the world of rejuvenation with Spectrum's month-long sabbatical program!

Help us celebrate the well-deserved promotions of Kayla Thompson and Alex Romano! Congratulations, Spectrumites!

Elevator pitches aren’t dead; they just need a makeover! Uncover the keys to creating a compelling elevator pitch by reading our new blog from VP, Executive Media Engagement, Steve Atkinson:

The Elevator Pitch: The Old Dog Still Has a Few Tricks In a virtual world, crafting a compelling elevator pitch is vital for making a memorable impression, learn from Spectrum's Vice President of Executive Media Engagement on how to create yours.

We had a great time last night attending the MM+M Awards ceremony as a finalist for Independent Agency of the Year Award! Thanks, MM+M, for a great night!

Thank you to our Brazil partner, Tino Comunicação, for hosting GHMC's 2023 annual general meeting! It was a pleasure to reconnect with our partners from around the world and discuss the latest industry trends and how best to service our clients with the network’s evolving capabilities!

Honored to bring home two wins from the Creative Floor Awards ceremony last night! We won in the Equity, Diversity & Inclusion and Business to Business Self Promotion categories for our work on our 2022 Pride campaign, "Saying Gay in the USA," and our 2022 holiday campaign, The Give Card. Congratulations to all the other nominees and winners!

Time is of the essence in healthcare marketing! Discover how Google's Search Generative Experience can transform your brand's online visibility. Don't miss out on these 5 game-changing tips!

A Healthcare Marketer’s Guide to Google’s Search Generative Experience Our content strategy and paid media experts share what Google’s Search Generative Experience can do for you and your content marketing strategy by maximizing reach and improving SEO.

We're thrilled to be recognized by the Washington Business Journal as one of the D.C.-metro area's Fastest Growing Companies! Read more: http://bit.ly/3RmS1yr