in the Mix magazine

Sea the Future!

The future was undoubtedly the focus of IMI Agency’s 2023 B4 Summit.

Through knowledge shared by dynamic guest speakers, collaborative breakout sessions, and informative and innovative presentations, attendees were armed with the tools for success in the “sea” of industry changes.

Click the link in our bio to read more!

Click the link in our bio to check out our latest blog posts on in the Mix!

Click the link in our bio to check out our latest blog posts on in the Mix!

Christina Claveria of IMI Agency recently joined Hyatt on an educational trip to NYC alongside winners from Hyatt Lifestyle's 'Perfect Your Serve,' a promotion in partnership with Fever-Tree and Beam Suntory.

There’s something to be said for taking the opportunity for some grown-up treats this Halloween, and these recipes and destinations for spooky cocktails are sure to wow!

Evan Traub of IMI Agency recently joined Hyatt on a trip to Italy alongside winners from Hyatt’s annual Sparkling Celebrations, a promotion in partnership with Folio Fine Wine Partners and Hyatt Senior Leadership.

Kanpai!

Sake, the beloved Japanese rice wine, has a history as rich and nuanced as its flavor profile. More than just a drink, the captivating history and enduring traditions that surround sake serve as a symbol of Japanese culture.

Prost! The 188th Munich Oktoberfest 2023 celebrations have begun; Sea Island Resorts bartenders craft an edgy riff on the timeless negroni, and United opens two new clubs in Denver.

Learn more by visiting the link in our bio.

This week, toast to the timeless bond of Campari and taking place in bars and restaurants worldwide from September 18-24, and experience 10 of the top bartenders in St. Louis transform the Four Seasons Hotel St. Louis into a real-life episode of Drink Masters this Thursday.

Learn more by visiting the link in our bio.

Click the link in our bio to check out what was shared in this week's in the Mix Weekly Roundup newsletter! 🥂🎆

Don't forget to subscribe to our in the Mix Weekly Roundup newsletter through the link in our bio today. Happy Holidays! 🥂❄️

Click the link in our bio to check out what was shared in this week's in the Mix Weekly Roundup newsletter! 🍸

Don't forget to subscribe to our in the Mix Weekly Roundup newsletter through the link in our bio today. Cheers! 🥂

Check out our latest blog post on in the Mix featuring Rob Garafalo, Co-Founder of Brand Evolution!

Click the link in our bio to read more. Cheers!🍸

Check out our latest blog post on in the Mix featuring VP of Food and Beverage for Aimbridge Hospitality, Bradley Moore!

With over 40 years of industry experience, Moore leads the development of award-winning beverage programs and concepts.

Click the link in our bio to read more. Cheers!

We would like to wish you all a Happy Thanksgiving! 🦃

Click the link in our bio to read our Thanksgiving message to you. Cheers!🥂

Click the link in our bio to check out what was shared in this week's in the Mix Weekly Roundup newsletter! 🍸

Did you see our latest blog post?

Health and wellness trends have extended into the realm of cocktails and mixology with the popular addition of CBD-infused drinks.

So, what exactly is it about this hemp-derived drink combination that is so intriguing to the beverage industry?🍸

Subscribe to our in the Mix Weekly Roundup newsletter through the link in our bio today. Cheers!🥂

Don't forget to subscribe to our in the Mix Weekly Roundup newsletter through the link in our bio today. Cheers! 🥂

Subscribe to our in the Mix Weekly Roundup newsletter through the link in our bio today. Cheers! 🍸

Subscribe to our in the Mix Weekly Roundup newsletter through the link in our bio today. Cheers!🍸

Did you see our latest blog post?

On behalf of Michael David Winery IMI Agency traveled to Lodi, California for an immersive learning experience of the unique beauty found within the sprawling vineyards of Lodi Wine Country, as well as the 150+ year legacy and culture of Michael David Winery.🍷

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Did you see our latest blog post? IMI Agency's Gabe Fore, Sr. Account Manager, writes about his alcohol-free summer. 🍸

It is often said that history repeats itself, and within the last decade, modern revivals of speakeasies and underground nightclubs have become an ever-growing trend in nightlife venues all over the world, a select few being original speakeasies still in operation today. IMI Agency’s client, Coury Hospitality has designed several elusive speakeasy concepts concealed within their luxury hotels. Magnum Room hidden within the halls of Hotel Vin, Autograph Collection, Dockum and Paramount Recreation Club deliver unique immersive experiences that allow guests to travel into the forbidden secrets of 1920’s speakeasies.

Images provided by Coury Hospitality

Check out these Pride-inspired Cocktails from IHG Hotels & Resorts 🏳️‍🌈 Click the link in our bio to learn more!




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Celebrating St. Patrick's Day with lunch at Canoe Atlanta!

in the Mix and IMI are thrilled to finally reach ! Visit our website at inthemixbyimi.com, where you’ll find a new afterword for IMI’s 30th Anniversary piece from Don Billings, our CEO and publisher, discussing how IMI has weathered the pandemic and another new afterword detailing the state of the hard seltzer craze today! Plus, check out Datassential’s new piece on what’s next: is it pre-made cocktails? Find out! Visit our social media pages to stay up to date with industry developments throughout the week and curated beverage and industry-related posts. Here’s a toast to trying things in a new way!

Only one day left -- see ya soon! 😏

The new in the Mix powered by IMI is just around the corner! All of us here at in the Mix and IMI are thrilled to share this labor of love with our readers who’ve seen the transition from a dedicated, award-winning print magazine to an industry blog site with a renewed focus on social media and interactivity. Visit the link (www.tinyurl.com/itmnwsltr) to sign up for the and check inthemixbyimi.com Friday to see what we’ve been working on! See you all very shortly.

In three days, you’ll be able to visit our updated site and get a taste of what’s to come! Ashley Collins, Senior Graphic Designer for IMI, was charged with refreshing the logo and this bold take is perfect. We can’t wait to share more expert commentary, fascinating feature focus articles, recipes and mixology tips and so much more! Stay tuned.

The week is here! Get ready to enjoy the updated in the Mix on the new website. powered by IMI will have 2 updated stories from past print issues and a brand-new post too, courtesy of our friends over at Datassential! Subscribe to the (https://tinyurl.com/itmnwsltr) and make sure to follow .imi on Instagram to see what else we’ve been working on.