Super-Brands Holdings

Super-Brands Holdings is a leading investment group and one of South Africa’s recognised and respected brands.

Conceived in 2006 by Cuan Chelin and investing partner Mike McGrath, the Super-Brands Group has gone on to grow successful businesses in sectors ranging from consumer electronics, home appliances, leisurewear, toys as well as sporting goods & services. Our vision is to grow a remarkable portfolio of leading brands and companies all of which have exceptional market appeal and potential and deliver superior performance over a long period of time.