EPM Collaborative
Bringing together sales and marketing.
Last year's counterintuitive move? Delegating more. 🔄 It propelled us forward by freeing up time to focus on what truly matters. Remember, teamwork makes the dream work.
Feeling defeated because that shiny new service didn't instantly bring in clients? Let's find the silver lining. 🌈 Every effort teaches us something. It's about tweaking and adjusting until we hit the sweet spot.
Mystified about why those leads aren't turning into clients? 🤷♂️ Remember, not every 'yes' will convert, and that's okay. It's a volume game; seek the 'no’s' to get closer to the 'yeses'.
The biggest pitfall in sales? Letting those precious leads slip through the cracks. 🕳️ Effective pipeline management is key to making sure every opportunity gets the attention it deserves.
Think sales feels icky? Guess what, I find it delightful and fun! 🎉 Why? Because it's about finding the right process that makes it feel less like a chore and more like a game. Sales don't have to be pushy; they need to be smart.
Forget discipline or willpower; it's all about consistency. 🔄 Especially when it comes to achieving the results you want. Consistency is the secret sauce to success.
What am I obnoxiously good at? Identifying opportunities in businesses that others miss. The secret? A mix of experience, trial and error, and a dash of intuition. 🌟 It's about seeing not just where a business is, but where it could be.
Think sales is easy or, on the flip side, too tough? Or that all salespeople are sleazy? Time to debunk these myths! 🚫Reality check: Sales require strategy, integrity, and yes, it can be challenging but oh-so rewarding.
3 things I can't live without as a Sales Director:
1. A robust CRM system (my digital brain 🧠),
2. My smartphone (my office in my pocket 📱), and
3. Coffee (fuel for the hustle ☕).
What's in your survival kit?
15/02/2024
Ever confused about the difference between a lead, opportunity, prospect, and contact? 🤔 You're not alone. Here's a quick guide: A lead is a potential interest, a prospect has been qualified, an opportunity is in negotiation, and a contact? Well, that's someone you need to keep happy. Remember, moving them forward is like a dance – sometimes you lead, sometimes you follow, but you always need to know the next step! 💃🕺
15/01/2024
“Do the best you can until you know better. Then, when you know better, do better.”
-Maya Angelou
Our business has come with iterations, and this consistently applies. It's also been helpful in personal life and relationships. The first thing that comes to mind is creating SOPs, we waited way too long. It felt challenging and overwhelming, but now I can’t believe we survived without them. What’s something that changed your life when you discovered a new or different way and you’ve never looked back?
12/01/2024
Why we waited to implement SOPs: we didn’t know any better.
SOP’s (standard operating procedures) lay a foundation for your business and impact the client experience as well as bringing peace of mind and clarity within your businesses.
09/01/2024
How to spend the last 5 minutes of your day? Planning!
Did you know that taking 5 minutes at the end of your day to create a plan for the following day increases productivity? It also prepares your brain for what’s to come, eliminating the element of surprise.
Tell us below, how do you prepare for the day?
03/01/2024
Feeling swamped?
We specialize in creating strategies tailored to your business. We will hold you and your team accountable with follow through and make adjustments that will increase your bottom line and reduce the chaos. We specialize in creating systems that work and support more ease and less friction.
01/01/2024
Wishing everyone health, happiness, and success in the New Year.
Cheers to 2024! 🥂✨
31/12/2023
Reflecting on 2023, here’s what we’ve learned:
Embrace curiosity: Never hesitate to ask questions. In our quest for success, understanding that we don't have all the answers is a strength, not a weakness. It opens doors to new knowledge and collaborations.
Knowledge is power (especially when outsourcing): While you don't need to be an expert in everything, having a solid grasp on key aspects of your business is crucial, especially when delegating and outsourcing. It's all about striking the right balance between trust and oversight.
Automation will maximize your output: Automation isn't just a buzzword; it's a game-changer. It has significantly maximized our output, allowing us to focus on strategy and growth rather than getting bogged down in repetitive tasks.
Invest wisely: Every investment, whether time or money, should be strategic with a clear ROI. It's not just about spending resources; it's about investing them where they yield tangible returns.
Growth isn’t linear, accept the ebb and flow: Growth isn’t a straight line; it's a complex journey with its ups and downs. Embracing this reality has helped us remain resilient and adaptable in the face of challenges.
Here's to carrying these lessons forward and building an even more remarkable 2024! 🚀
Anything you’d add to the list?
25/12/2023
Happy Holidays!
As this year winds down, I can't help but feel grateful for all the incredible moments and growth we've experienced together. A big thank you to our clients, team, and supportive community for making this journey so rewarding. We've faced challenges, celebrated wins, and learned so much along the way. I'm excited for what the future holds and can't wait to continue this journey with all of you. Here's to a festive holiday season and a New Year brimming with promise and potential. Cheers to the adventures and successes that await us in 2024! 🌟🎉
22/12/2023
#1 Lesson from 2023
SOPs are vital, they are life giving. We have been talking about creating SOPs for our business since we started, and we’ve never been able to fully execute. This year we made it a priority and it has created so much more space. I’m not going to lie, it took time and energy, but on the other side was peace of mind. Often it’s the thing that you are avoiding that will create the biggest impact.
Tell me, what are you avoiding in your business?
20/12/2023
Why did we wait to implement SOPs? We didn’t know any better.
SOPs (standard operating procedures) lay a foundation for your business and create a huge impact on the client experience as well as bringing peace of mind and clarity within your businesses.
18/12/2023
With us, your events are more than just dates on the calendar; they're milestones in your company's success story.
Personalized Strategies: Your business is unique, and so are our strategies, tailored to meet your specific objectives and industry nuances.
In-depth Experience: Our strategies are not theoretical. They are derived from substantial, hands-on experiences and successes in deploying event strategies that have delivered tangible results.
Holistic Approach: We don’t just guide you through the event. We ensure that every pre-event connection and post-event interaction is nurtured, managed, and driven towards fruitful outcomes.
For a personalized consultation and to explore how our fractional sales director and event strategy services can benefit your business, book a call.
15/12/2023
Amplify your investments with the EPM Difference. We take you beyond participation—to masterful strategizing, impactful connecting, and relationship cultivation that drives real business growth. Discover how our holistic approach to pre, during, and post-event strategies can amplify your ROI.
13/12/2023
Why are most B2B businesses hesitant to scale their sales?
-They're wary of the costs of hiring full-time sales staff.
-They're overwhelmed managing sales with limited expertise.
-They're navigating the sales maze solo.
-They struggle to differentiate in a competitive market.
-They lack a proven strategy to enhance sales performance.
-They don't have the expertise to train or coach new or existing sales staff.
With EPM as your Fractional Sales Director, you'll receive seasoned expertise, enable a robust sales strategy and ensure consistent growth without the full-time hiring commitment.
With EPM as your Fractional Sales Director, you'll receive seasoned expertise, enable a robust
sales strategy and ensure consistent growth without the full-time hiring commitment.
Schedule a call today!
11/12/2023
With our fractional sales directorship, we offer more than just guidance; we provide a roadmap. Here's how we structure our collaboration for your success:
1. Understand your business: We dive deep to comprehend the intricacies of your operations, ensuring our guidance aligns perfectly with your vision and goals.
2. Create a strategy: Every business is unique, and so are our strategies. We meticulously craft a plan tailored just for you, ensuring it addresses your specific challenges and opportunities.
3. Training & Ex*****on: We don’t just strategize; we empower. Through hands-on training and steadfast support, we'll guide your team to execute the plan seamlessly, driving tangible results.
Even after the strategy is in place, we stay by your side, adjusting as needed and helping you scale, turning your vision into reality.
08/12/2023
Lead with Confidence.
Lead with Us.
Explore the benefits of fractional sales directors for dynamic leadership.
05/12/2023
Looking to boost your sales strategy without the overhead of a full-time hire? Partner with EPM for experienced Fractional Sales Directorship.
We're here to steer your sales growth with precision and care. Reach out to us – let's achieve your goals together!
03/12/2023
If attending events and conferences is part of your business development strategy, let us help you maximize your investment.
Book a call.
30/11/2023
Perfect every aspect of your next event with data-driven strategies. Ensure attendee engagement and optimize ROI. Make every moment count!
How do you make each event a success for your business? Share your top strategy or connect with us to elevate your event game to the next level.
29/11/2023
Keep the momentum, nurture the connection.
Our post-event strategies include:
Structured Follow-Up: Implementing a systemized follow-up mechanism, ensuring every lead and interaction is nurtured.
Pipeline Management: Ensuring every opportunity is identified, tracked, and navigated through to conversion.
LinkedIn Continuity: Sustained engagement via posts and connection requests to keep the conversation going.
Tailored Email Sequences: Ensuring follow-ups via a 3-4 email sequence, custom-tailored to each contact or company type.
Pipeline Oversight: Detailed pipeline management and reporting, ensuring no opportunity is overlooked.
Sales Coaching: Providing guidance on effective communication and sales closure strategies including proposal and collateral advising.
Ready to transform your post-event connections into successful partnerships? Contact us to elevate your follow-up strategy and turn leads into lasting business relationships.
28/11/2023
Turn every interaction into an opportunity.
Our strategy during the event includes:
Real-time Tracking: Monitoring meetings, booth visits, and interactions for real-time adjustment and optimization.
CRM Input: Swift and accurate uploading of contact information into the CRM via business card scans or manual data entry by EPM team.
Don't let potential deals pass you by during the event rush. Reach out to us now to ensure every handshake turns into a step towards success.
27/11/2023
Having a plan prior to attending the event ensures that you maximize engagement before the first handshake.
Our pre-event strategy includes:
Identifying Opportune Events: Careful selection and identification of conferences that align with your business objectives.
Leads Compilation: Constructing a list of event registrants and anticipated attendees, ensuring no potential lead goes unnoticed.
Email Infrastructure: Robust email marketing systems sending 3,000-5,000 emails/week without jeopardizing your primary email domains.
Prioritized Engagement: Categorizing companies into Tier 1, 2, and 3, and curating special meeting types—from dinners to coffee catch-ups.
LinkedIn Amplification: Engaging non-respondents from email campaigns via LinkedIn while also crafting compelling pre-event posts.
CRM Optimization: Implementing CRM automation, or introducing Hubspot if absent, for outreach organization, metrics and ROI tracking.
Event Mapping: Strategic planning for optimal booth visitation and attendee interaction.
Ready to transform your event attendance into a powerhouse of opportunities? Click here to start strategizing with EPM Collaborative, and never miss a chance to connect with key prospects again.
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