Kev Kaye
Founder of GrowthBoks. Helping purpose driven knowledge-brands get clients and grow a better business, for more impact, influence and income.
When I learned an important part of working with higher quality clients...
I was recently working with a client on her content messaging.
She’s a consultant who helps customer success leaders build world class departments.
And she was having a hard time winning over her ideal prospect.
She sensed that some customer success leaders weren’t interested in hiring her because doing so would be like saying, “I’m not good at my job, so I need your help.”
Coaches and consultants face this type of resistance often.
If you want to overcome it, then what you want to do is model success in your content.
Questions? Let me know.
When you’re packing up your skills and expertise, you probably look at it and think… There are SO MANY problems we can solve with what we know. How do we choose?
Choose wrong and you’ll have clients telling you “it's good,” but they always stop short of writing you the check.
If you want to create marketing that takes your product or service from “nice to have” to “must have,” then you want to do this with your marketing…
Struggling with prospects who think your offer is the same as everyone else?
Looking for a way to create “gotta have it” desire for your offer?
There’s a simple technique you can use to help your case.
It’s called Prove The Opposite.
Here’s a quick 60 second video that explains.
Questions? Let me know.
I don’t know who needs to hear this, but:
creativity > tactics
strategy > tactics
A “broken tactic” is usually due to poor strategy or lack of creativity. Rarely is it the tactic itself.
Videos (show all)
