Summer House Social Agency

Fall in love with taking care of your mind, body, and soul 🥝✨

How are your taking care of yourself this week? Remember that self-care is productive ✨

Trust us when we say, content pillars will make your life so much easier when it comes to creating content. SAVE this post and use it for the next time you are creating content for your business/brand!

SWIPE to see some of the mistakes you could be making that may be leading to your reach being so low... ➡️

Our Pinterest saves

It's time to hire an influencer marketing specialist.

📩 EMAIL us and let's set up a discovery call!

INFLUENCE: the capacity to have an effect on the character, development, or behaviour of someone or something, or the effect, itself.

Sometimes we forget that in order to be an influencer, you must first have influence.

In order to be a successful influencer, you must develop a connection with your community, build trust, and have the ability to influence a community to take positive action.

One of the questions we hear most often is, “How do I start working with brands?!”

The answer? Pitch yourself!

Check out our “Pitching 101” post for tips on how to start!

What should you be considering when signing Influencer contracts? ✍️

+ Usage Rights - is the brand requesting rights to use your content for anything beyond social reposting with proper accreditation?

+ Exclusivity - are you being asked to sign into an exclusivity clause with the brand, meaning you are unable to work with like/competitive brands for a certain amount of time?

+ Timeline - what is the timeline for the deliverables on your collaboration? Is it realistic? Does there need to be a rush fee?

+ Revisions - how many revisions do the brand expect you to make? How many revisions can you commit to making? You don't want to get stuck in the position where you're going back and forth with a brand having to recreate your content multiple times. Often 1-2 revisions should be enough given the deliverables are clear from the beginning.

+ Clear Deliverables - the creator and the brand should have clearly outlined expectations on what is going to be delivered in any given project/collaboration.

These are all extremely important when evaluating your contracts. Not only does it allow for a clear outline of expectations for both parties, but it also gives you, the creator, a good idea of what should be included in your rates.

✅ SAVE this post to refer back to next time you're about to sign a influencer contract!

Have you created an Ideal Customer Avatar?

Trust us, creating these avatars will allow you to have a clear vision of who you’re speaking to, and how you can get your message across more effectively.

Need help defining your Ideal Customer Avatars? Book a strategy call!

LINK IN BIO 🔗

📲 So you finally got on Clubhouse (congrats!), but now what?

+ Make sure your bio is well thought out. This is where people get to know more about you and what your value is!

+ Include a CTA in your bio to maximize conversions.

+ HOST ROOMS! Self-explanatory? Maybe! But one of the best ways to grow on clubhouse is to, not only speak in other rooms, but host your own!

+ Create a club. By being a creator/admin of a club, you can build a community of people who care about what it is that you're sharing, and these people can often convert into paying customers. It also creates a clear space for people to find & join you on this platform.

We can't wait to see you on Clubhouse! Be sure to join our club "The Influencer Hour" for all things social media & influencer marketing.

🔗 LINK IN BIO!

We choose growth, every time. 🌴

Hey everyone! I thought it was time to introduce myself. The face behind the business. 👋

I’m Emily Adams, influencer, marketing specialist, and the founder of Summer House Social. I started SHS to help businesses, brands, and creators navigate the online space.

A little bit about me:

+ I’m 26
+ I’m a Ta**us
+ I was born and raised in Toronto, but moved to Calgary three years ago
+ I have a passion for marketing + influencer relations
+ I went to school for communications + business
+ I have been working in social media for six years
+ I like drinking wine + watching reality TV

Remember babes, you are the main character!

"True influence is about leveraging authenticity"

Have you joined The Influencer Hour on Clubhouse yet? Click the link in our bio to join the club and listen in on all the tea about social media & influencer marketing.

🌊 Ocean Way = The Only Way

Do you have an effective social media presence for your business?

Natalie Fort, the author of "93% of Buying Decisions Are Influenced By Social Media" brings up a good question...

"How are brands using social media to influence consumer spending?"

It might be time to ask yourself how YOU are using your social media channels to influence consumer spending.

Source: https://bit.ly/2TjtzCz

Your Instagram bio holds so much value that it's important to make sure you are making the most out of it.

SWIPE ➡️ to see the two most important things to include in your instagram bio + SHARE this with someone whose bio might need a refresh!

What do brands look for in an influencer?

+ An AUTHENTIC following - someone who has cultivated a community

+ QUALITY engagement - someone who has a two-way conversation with their audience

+ GENUINE influence - someone who has brand loyalty & are master salespeople

A friendly reminder to disconnect with technology and reconnect with the planet. We'll be putting our feet in the sand and basking in the sun! 🌞 How about you?

We love golden hour just as much as we love Golden Hour Candle Co. candles 🕯

Looking to source user-generated content for your own social media channels? Instagram, TikTok, Pinterest? We've got you!

Want to know more? Email us!

Summer House is a creative agency offering a variety of services within the marketing & branding space.

We specialize in:
+ influencer marketing strategy/management
+ user-generated content creation
+ social media strategy/management
+ branding/design

📩 Curious to learn more? Email us at the link in our bio!

Let’s talk about

Hashtags work, so it’s important that you’re using them on all your posts! Don’t believe us? Swipe ➡️ the proof is in the pudding!

So what’s our advice?

#️⃣ Use all 30

#️⃣ Change them up – don’t use the same hashtags on every post. Compile a list of ~ 100 hashtags that fall within your content pillars and rotate.

#️⃣ Use small hashtags – don’t get caught up in only using trending hashtags that have over 1M hits. You have a better chance of getting discovered on hashtags that have a slightly smaller reach.

#️⃣ Use niche specific hashtags – don’t bother using hashtags that aren’t within your niche because although this might leave your singular photo being discovered, it won’t convert to new followers & increased engagement.

#️⃣ Use location specific hashtags – target the right audience by tagging locations that you’re in or that you’re targeting for your brand/business.

SAVE this post to refer back to when building your hashtag strategy and SHARE with a friend who might find this useful too!!

GOOD LUCK HASHTAGGING ✨