Yumari Digital

Holy moly, we learned the coolest geek hack today. Was trying to figure out how to retrieve code from an SVG to use on a website, and ALL WE HAD TO DO was copy the vector from Illustrator and paste it into a text box. Mind. Blown.

Which is your favorite web design trend?

A. AI
B. Subtle Nostalgia
C. Hyper-Reality
D. Analog
E. Minimalism Revival

2024 Web Design Trends by Squarespace Circle — Squarespace Circle Squarespace Circle is excited to provide the web design trends for 2024. Learn more about the 2024 design trends, and take your web design to the next level!

Exciting to see our copywriting put into play with a press release now out in the real world.

Our client hired us to write the release, which was then turned over to Cision for final polishing and distribution to various networks.

Cision is partnered with more than 75,000 organizations, including 84% of the Fortune 500, to amplify their stories.

The coolest part? Cision kept the majority of our original copy, only reorganizing one paragraph to a different place in the story.

This New "Swiss-Army Knife" of Gloves Extends Enjoyment Outdoors Drymile, a label of Ventex Inc LLC, specializes in waterproofed items. For over 20 years Ventex has perfected a range of garment manufacturing, and in 2017 they discovered a method that solved many past issues of waterproofed clothing, from no-stretch discomfort to sweaty moisture entrapment. Their....

Playing with Google Fonts HTML code, and noticing that their "lorem ipsum" is the UN's Universal Declaration of Human Rights. ❤️

If you saw our last post then you learned that visuals are key to a successful brand, but have you ever considered the role that some of your other senses play in branding? Listen up and take a sniff! 👃

1. Smell
What do your customers smell when they walk into your salad-only restaurant? Is it fresh and airy, or does it smell like a slaughterhouse?

2. Sound
What do your customers hear when they shop at your boutique? Is it loud punk music, or soft jazz? How about the way you describe your business in advertisements — do you use playful words, or on-the-nose facts?

3. Taste
How does your favorite protein cookie taste? Is it chocolatey, or chalk-olatey?

4. Touch
Are your go-to knit blankets scratchy, or are they soft?

These examples can of course be translated across different industries with different products and services. The key is to connect all the branding dots to spell out a company ethos that you’re proud to display!

Yumari Digital specializes in creating brands that make sense; contact us to polish your brand today.

Featured graphic: .clothing
We enjoyed working with their playful branding!

Next up in our What is Branding? series, let’s discuss the three make-or-break visual elements of every brand (visit our profile if you missed the Branding 101 post.) 🎨

1. Logo
A logo is a graphic symbol that identifies a company. A logo is typically an image paired with the name of the company, though it can be just an image or the company’s name.

Like a country’s flag, a successful logo accurately reflects a company’s values in a simplistic way. (Picture Apple’s logo: sleek, simple, and super easy to identify in a crowd of other visuals.)

2. Color
Color is the fastest way to communicate mood and values without having to verbalize anything. Notice how a lot of major fast food brands use the color red, associated with warmth and heat, instead of blue, chilly coolness – no one likes a cold hot plate!

Color is applied to the logo and can tie together the rest of a company’s brand assets including website, printed materials, and brick & mortar design.

3. Typography
Typography is a fancy way of saying fonts. Font choice can communicate personality to consumers like “serious and trustworthy,” “fun and playful,” “rebellious and counterculture,” and more. Typography is a very important element for logo design and the rest of a brand’s assets.

Remember, your company doesn’t exist in just one place; it shows up on your website and physical location, on other people’s websites or brick-and-mortar businesses, on signage, on social media, in email campaigns, in advertisements, and elsewhere. Your logo, colors, and typography need to tell a visually consistent story across these different spaces to unify your brand’s messaging before your audience has a chance to hear any words.

Stay tuned for the next post in our What is Branding? Series, where we’ll cover the lesser-known elements of branding.

–

Did you know?
Yumari Digital can create immediately recognizable, strong, and successful branding for your company, and we reinforce brand guidelines across all of your marketing like we did for Animalcrackers.clothing , featured graphic in this post. We applied consistent use of Animal Crackers’s sleek logo, bright color palette, and retro-inspired graphics to their:

- Website
- Email Marketing
- Facebook, Instagram, and Google Ads
- Pinterest
- Shopping Bags
- Printed Note Memos
- Stickers
- Fun Paper Dolls for eComm orders
…and more!

Contact us for help with your company’s branding.

If someone asked you, “what is branding?,” would you be able to describe it?

Let’s break it down with a quick Branding 101:

Branding is the “packaging” of a business’s logo, colors, etc. that quickly and easily helps a customer discern one company from another. Branding also reveals a business’s personality, which aligns a customer to a brand and creates loyalty.

Branding is crucial both on and offline, from shopping bag to website. After all, your favorite brands are your favorite for a reason – outside of the great prices and quality, you also probably relate to the company’s messaging on social, find it easy to order things online, or even enjoy the way that the physical store smells.

Companies invest in branding because customers intuitively trust the brands they see repeatedly, so much so that they’ll even pay more for a product if it’s made by their favorite brand!

We will cover what exactly goes into branding in our next posts– stay tuned.

Let’s talk email marketing.

While building a website and posting on social media are best practices for most businesses (more on whether a website is right for you in our previous post,) email marketing is an amazing tool that is often overlooked.

A well-thought-out email strategy can:

➺ Encourage more traffic to your website, further boosting your site's search engine rank

➺ Drive continuous passive revenue

➺ Emphasize special events, sales, and promotions

➺ Be a low-cost way to grow your audience

➺ Educate your audience about your mission, values, and offering

➺ Build trust and loyalty with your audience

➺ Warm up cold sales leads

➺ Win back previous customers or clients

➺ Work in tandem with your other marketing strategies, like digital ads, direct mail, & SMS

The moral of this story?
Don’t underestimate the power of email in this social media-crazed world!

Take a look at what we were able to accomplish for specialty swim and resort wear brand 's welcome emails:

* Click rate (ie audience actually clicking on links within the email) jumped from 4.8% to 19.5%
* $4,417 passive revenue, allowing to focus on what they do best: handcrafting luxurious modern silhouettes and collaborating with other amazing brands like

If you'd like to harness the power of email marketing for your own business, feel free to send us a message or contact us at https://www.yumari.digital/contact.

👉 Do you really need a website?

From email campaigns to social posts, there are so many new ways to advertise, sell, and track metrics for your business.

Take this quick quiz to find out if a website would be a waste of money or an investment for your business. 🤓

1. Do you sell a product or service?

2. Do you have written or visual content to share with others, like articles and photos?

3. Do you find yourself sharing your pricing, menus, or samples of your work with others.

4. Do you book appointments or host events?

5. Do you want your business to be found online?

6. Do you want to position your business as an industry expert?

7. Is a website the only way that your business can function?

Mostly no? 😕
A website might be just another expense for you.

Mostly yes? Or yes to #7? 🙂
A website would be a good investment for you because it can help generate leads, sales, or commissions.

Contact Yumari Digital to review your business needs, website or not!

Not all websites are created equal. In celebration of Monday, let's dive into the website requirements for a coffee brand.

☕️ Shop Pages
A coffee brand that sells products online must have a shop page. Effective shop pages include product images, a working “Add to Cart” button, and product descriptions including coffee bag size, brew instructions, and flavor profile.

Extra whip: include a quantity selector (because who buys one bag at a time!?) and an ability for the customer to choose the ground type.

☕️ Return Policy
A return policy page is also necessary for any company that sells products, even if returns are not accepted.

Extra foam: The more lenient the policy, the more attractive a new brand is to consumers. A return policy with a large window and free shipping lowers the shopper’s risk of giving you their money. This means more checkouts for you!

Have you ever purchased from a website that didn’t have a return policy page or had a poor return policy? What was your impression of that company?

☕️ Contact Information
Just like the return policy, every company needs to have a “Contact Us” page that they can easily access from both the header (top) and footer (bottom.) Website visitors are more likely to trust a company that they can get ahold of, and you certainly want to provide a way for customers and store buyers to reach you!

Ice It
Add chat support so you can answer customers’ questions in real-time.

☕️ Brand and Coffee Bios
Also known as an “About” page, a brand biography is an emotional touchpoint for your coffee brand, deepening trust and increasing brand loyalty.

Make it a large: Visitors are curious about the ethical and environmental impacts of coffee farming. If you can highlight factual goodness about where your coffee comes from, then also include that on your About page.

☕️ Responsive Design
It’s frustrating to reach a website that doesn’t make sense on your phone, and it’s a silly reason to miss out on a sale!

Most users are surfing the internet on tiny screens, and you also want your coffee website to look great on a bigger screen, too.

✨ Click below to find bonus extras that help a coffee website thrive!
https://www.yumari.digital/tips-and-tricks/coffee-brand-website-must-haves

We were featured in Go Solo!

Level Up Your Status Quo - Yumari Digital Because projects are constantly in motion, I get to wake up every day with excitement for what's new to come. I also really enjoy getting to learn about other industries!

Not sure what branding is, or want to kickstart your own? Here's a handy breakdown of what elements are necessary to brand a business.

what is branding? — Yumari Digital Learn more about this crucial cornerstone that needs to be established for every business.

Check out SCORE for a ton of free webinars and other small business resources:

Take a Workshop SCORE offers free live and recorded webinars & interactive courses on demand on small business topics. We also host in-person events in 300 chapters nationwide.

Too Much Damn Theater Too Much Damn Theater is led by three Fearless Warrior Women of Planet Earth that want you to love and fight for theater as much as they do.

Check out our client's awesome Christmas fundraiser! Hot as usual, Reaction Dance Company NYC. 🔥💃

learn more: https://app.thefield.org/home/donation/crowd/view/165/RXN-s-12-Days-of-Christmas-

Perfection is THE antithesis of success.

Instead of waiting for the perfect content, team, or number of customers, what can you do right here right now to move the needle forward in the direction of your business goals?

Our story has made it to SCORE by the SBA!
https://www.score.org/success-story/yumari-digital

We highly recommend working with SCORE Mentors if you're looking to level up your business. Click to learn more.

Yumari Digital How SCORE helped.  I started my career 6 years ago as a freelance graphic designer, and since then I have had the honor of serving over 60 clients from fashion to real estate to food and beverage and more. I was struggling with time management and with growing my clientele, so seeking a business me...

HUGE congrats to blaanks for winning the LOOP Design Award 2022 for best textile design!

Learn more about blaanks here:
https://www.loopdesignawards.com/project/pillows-throws-of-recycled-cotton-knit-blend/

View all winners here:
https://www.loopdesignawards.com/winners-2022

Winners 2022 LOOP Design Awards 2022 In its third edition, the LOOP Design Awards continues to celebrate and honor the most remarkable entries in Architecture, Interior Design, Landscape Design, Product Design, Architecture Photography and Architecture Video around the world. Each submitted entry was carefully r...

Check out this new portfolio site we built for CASA Design, a luxury interior design firm based in Los Angeles.

CASA Design Browse beautiful projects and learn more about CASA Design, an interior design studio based in Los Angeles specializing in timeless, relaxed, and California-cool spaces.

Our client blaanks has been nominated for the Loop Design "People's Choice Award 2022"!

Vote now:
https://www.loopdesignawards.com/project/pillows-throws-of-recycled-cotton-knit-blend/

Pillows + Throws of Recycled Cotton Knit Blend bläanks’s pillows + throws are sustainably knitted-to-size with zero waste in the USA using our signature, fade-resistant recycled cotton-blend yarn. We offer many custom-knitted textures in a full spectrum of colors, all machine washable and dryer safe. Our most popular core yarn is a recycled c...

ICYMI: We recently launched a new website for Loop Studio, a Chicago-based servicer who offers sales, graphics, and design in the A+D industry.

We had 3 big goals for their website:

1. Clearly communicate the three branches of their business: sales, graphic design, and interior design.

2. Design based off of their clean branding and current industry trends for an elevated aesthetic that matches who they are and what they do.

3. Enable visitors to book appointments on their own using an automated system, saving time for the business owner to focus on what she does best.

Loop Studio Loop Studio offers sales representative services for brands in the A+D space, as well as interior design and custom graphics.

This mastermind group sponsored by JP Morgan Chase is open for applications! Businesses with $150k+ annual revenue are eligible. https://www.ascendla.org/2022-program

Program — Ascend Los Angeles Innovation starts with you. Apply Here ASCEND LA’s Management ProgramDirected by the Fred Kiesner Center for Entrepreneurship in the College of Business at LMU, Ascend LA’s Management Education Program will be taught by the College’s leading faculty members from the major disciplines including...

Can we talk about the AWESOME new mask tools in Photoshop Camera Raw 14.2 for a second!? Game changer for photo editing.

bläanks has been added to Azure's Spec sheet listings! This is a list that professional A+D experts use for interior design resources and inspiration.

WFH Lumbar Pillows - Azure Magazine Spec sheets listings from Azure Magazine : Browse the latest design products, including furniture, lighting, architectural products and more.

Grant opportunity for small businesses that have earned

VC Business Grants The Ventura County Microbusiness Covid-19 Relief Grant offers $2,500 grants to qualified small business and nonprofit enterprises.

Welcome to the world, Bad Acid | Drop 5!!
🤩🤩 www.animalcrackers.clothing

My client Baracoa Cuban Restaurant has been nominated for the Best of 2022 list in the Overall Restaurant category! From their Cuban heritage to the tables of our restaurant, Baracoa serves the best Cuban food off the island.

More about Cuban style cooking:
Commonly known as Creole, or comida criolla in Spanish is a combination of culinary arts from around the world that blend flavors of tropical, African, and European cuisine.

Baracoa absolutely deserves this win, and we would be honored to receive your vote! Click to place your vote.

Bestof2022

Heads up, business owners! The best time to call the IRS business line is between 6-7p PST. I was on the phone from menu start to answer delivered by a real-life human in only 8 minutes.

media.giphy.com

We (blaanks) made it into the LEGENDARY Apartment Therapy!!

After many months of my help with the affiliate marketing syncing, setup, ads, and outreach via Impact, after our press expert, Sarah, carefully massaged the introduction with Apartment Therapy AND after bläanks' sending of samples, we have finally been published!!

This is a great reminder that consistent effort and attention to detail pay off.

I'm so excited about the other possibilities that pr and affiliate marketing are going to bring in for bläanks.

https://www.apartmenttherapy.com/best-throw-blankets-37028299

The Best Throw Blankets for Every Season and Situation Despite the name, throw blankets are not something to just toss in your shopping cart without careful consideration. They can be pricey, sometimes even investment worthy, based on what they’re made from, how and where they’re made, and who made them. Unlike most bedding, throws come in more text...

I'm so proud to hear that JPL made it to the top 12 list on Glassdoor's "Best Places to Work in 2022."

While I don't work with JPL, my dad has been an employee for decades.

I can undoubtedly say that my drive to be a good leader (not just a boss) is partly due to how my dad has taught and exemplified leadership for me, and surely that's from him being treated well and managing teams of his own through the years.

I'm proud to be somewhat of an extension of the JPL family, and I am grateful for the amazing example they've set for how to be a great employer while also getting the job DONE!

JPL Named Among ‘Best Places to Work in 2022’ In its debut on Glassdoor’s list, which is based solely on the input of employees, JPL appeared at No. 12 among large U.S. employers.