Ryan Anderson
Uncover, unleash and master your Content Superpowers!
Could doing your own livestream be the thing that changes the game for you? ๐ค๐
We all have stories to tell. Messages to share - whether business-related or personal.
Do you want to help people overcome obstacles and reach their goals in the area/s of your expertise?
Do you want to get your products and services out there in engaging ways?
Livestreaming isn't for everyone. But ๐ฎ๐ข๐ฏ ๐ข๐ญ๐ช๐ท๐ฆ, it's a great way to help people to get to know, like and trust you... quickly! ๐ฅ
Yes, it can be stressful and awkward at first, but that's true for anything you're not used to doing. ๐
Don't let fear and a bunch of excuses stop you from starting and ๐จ๐ณ๐ฐ๐ธ๐ช๐ฏ๐จ something amazing! ๐ฅ
If you like the idea of hosting or producing creative, fun livestreams (which could even be repurposed as podcasts and more!) that look and feel the way ๐ฎ๐ค๐ช want them to, connect and DM me over on LinkedIn: ๐
https://bit.ly/3yimHpH
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๐ Need help to ๐๐ฎ๐ป๐ถ๐๐ต ๐๐ผ๐ฟ๐ถ๐ป๐ดโข๏ธ from your brand and content strategy? DM me to find out about my ๐ช๐ข๐ช๐ฒ๐ฟ ๐๐ผ๐๐ฟโข๏ธ sessions.
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Want to get 5x more mileage with your next post? ๐
Before hitting "publish", consider whether it could actually be more than one post. ๐ค
If you can break it down further, you could have several posts in a series. ๐
For example, if you're a graphic designer giving branding advice to show your expertise and grow your audience, rather than sharing "5 Must-haves for a successful rebrand", split that into one post a day, and go into more detail with each must-have. โ๏ธ
Sometimes, we pack too much and yet not enough... into the ๐ด๐ข๐ฎ๐ฆ ๐ฑ๐ฐ๐ด๐ต! ๐ณ
So, whether it's 3, 5 or 7 posts, consider how you might break it up and provide more detail in each case.
That's a win for you ๐ข๐ฏ๐ฅ your audience! ๐ฅ
๐ค Struggling to find your unique voice? ๐โโ๏ธ
Try experimenting with different tones/styles until you find one that feels right for you, and which resonates with your audience.
Some examples might be:
๐คฃ Humour
๐ Storytelling
๐ฌ A down-to-earth conversational tone (like how you might write a message to a friend)
Don't be afraid to get creative and try new things because the more you experiment, the more you'll learn about what works best for you ๐ข๐ฏ๐ฅ your audience. ๐ฅ
Being true to yourself (which might sound kinda cheesy, I know! ๐
) and sharing your unique perspective are foundational building blocks for creating content that stands out. ๐ฅ
โ Having trouble engaging your audience? ๐ฅด
Try asking open-ended questions in your posts to encourage conversation and feedback.
Here are some examples for Sales, Marketing, and Customer Service (as those are industries I've worked/work in):
๐ฆ๐ฎ๐น๐ฒ๐
1. ๐ What's the most effective sales technique you've used to close a deal?
2. ๐ค What's the biggest challenge you face when it comes to prospecting new clients?
3. ๐ What's your favourite way to follow up with potential clients after a pitch?
๐ ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด
1. ๐ฏ How do you approach creating a marketing campaign that stands out from the competition?
2. ๐ค What's the most effective marketing channel you've used to reach your target audience?
3. ๐ What's been your biggest learning when it comes to creating engaging content that resonates with your customers?
๐๐๐๐๐ผ๐บ๐ฒ๐ฟ ๐ฆ๐ฒ๐ฟ๐๐ถ๐ฐ๐ฒ
1. ๐ What's your favourite way to turn an unhappy customer into a loyal brand advocate?
2. ๐ค What's the most common challenge you face when it comes to handling customer complaints?
3. ๐ How do you measure the success of a customer service team beyond just resolving issues?
18/11/2021
One of the benefits of working with a client to create and edit an online course is that I get to enjoy watching the process of their art/work.
Stay tuned for Golden Thread Pottery's upcoming online course, and follow Carla to watch her in action and see the sort of work she does:
Golden Thread Pottery website:
https://ecs.page.link/sjg6t
Facebook:
https://ecs.page.link/WYqwC
Instagram:
https://ecs.page.link/FKGpj
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03/11/2021
Facebook description: Testing Ecamm to Restream to FB & YT
24/06/2021
I've had this book by James Clear in my Audible library for a while now, but have only just now got started because I often hop back and forth between many books (not a great habit for me). Wow! I wish I'd started this one the day I bought it!
Have you read it?
Do you find it easy to start good habits and break bad ones?
23/06/2021
What's the best-ever business (or career) mistake you've made? Is there anything that, looking back, turned out positively in the long run (even if it hurt back then)?
04/06/2021
๐ง๐๐ ๐๐๐๐ก๐๐๐ฆ ๐ข๐ ๐๐๐๐๐ฆ...
This happens far too often. It's been a long day. I'm spent. I need to sleep but just need a quick shower first. And then ๐ฉ๐๐๐จ happens...
How about you?
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There's no hiding that I'm a Mark Schaefer fan. Obviously, it's all his fault because his books are so on-point, and the kind that you just get or pre-order without knowing what they'll be about.
That said, here's a list of his books currently available via Audible, where you ๐ค๐ข๐ฏ read each summary if you don't want to take my word for it. ๐ Of course, if you prefer reading books rather than listening to them, you could do that instead. ๐
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13/04/2021
"๐๐ณ๐ข๐ฏ๐ฅ๐ด ๐ฆ๐ท๐ฐ๐ญ๐ท๐ฆ. ๐๐ฉ๐ฐ๐ด๐ฆ ๐ต๐ฉ๐ข๐ต ๐ฅ๐ฐ๐ฏ'๐ต ๐ฅ๐ช๐ฆ ๐ข ๐ด๐ช๐ญ๐ฆ๐ฏ๐ต ๐ฅ๐ฆ๐ข๐ต๐ฉ." โ Carlijn Postma
As usual, thanks to Douglas Burdett for yet another brilliant interview on The Marketing Book Podcast, and to Carlijn for sharing her insights into how to approach content creation and marketing in the context of binge-worthy television.
Naturally, I rushed (my fingers) off to Audible to get the book, and while I'd prefer Carlijn reading it herself (as an audio book, of course โ I'm not ๐ต๐ฉ๐ข๐ต lazy), this book is definitely worth your attention if you want to create meaningful, binge-worthy content for your audience.
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19/08/2020
What do you daydream about?
10/08/2020
"๐๐ฐ ๐ฃ๐ฆ ๐จ๐ฐ๐ฐ๐ฅ ๐ข๐ต ๐ฐ๐ฏ๐ฆ ๐ต๐ฉ๐ช๐ฏ๐จ, ๐บ๐ฐ๐ถ ๐ฉ๐ข๐ท๐ฆ ๐ต๐ฐ ๐ฃ๐ฆ ๐ฃ๐ข๐ฅ ๐ข๐ต ๐ด๐ฐ๐ฎ๐ฆ๐ต๐ฉ๐ช๐ฏ๐จ ๐ฆ๐ญ๐ด๐ฆ." - ๐๐ผ๐ป ๐๐ฐ๐๐ณ๐ณ
๐๐๐๐ฉ ๐๐ค ๐ฎ๐ค๐ช ๐ฉ๐๐๐ฃ๐ ?
08/08/2020
What is one thing you would tell your 20 year old self?
07/08/2020
In your interactions online, what do you do when someone berates you or your products and services? Do you respond? All the time? And how do you respond? Share below. ๐
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๐ก Get ideas & resources to help you & your business stand out:๐
https://ecs.page.link/3wtSN
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06/08/2020
What do you think, and can you share an example of something that held you back until you stopped making excuses? ๐
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05/08/2020
What non-fiction book was a game-changer for you, and why? My "first" is in the comments. Share yours! ๐
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04/08/2020
"๐๐ฐ-๐ฐ๐ฏ๐ฆ ๐ฆ๐ท๐ฆ๐ณ ๐ข๐ค๐ฉ๐ช๐ฆ๐ท๐ฆ๐ฅ ๐จ๐ณ๐ฆ๐ข๐ต๐ฏ๐ฆ๐ด๐ด ๐ฃ๐บ ๐ฑ๐ญ๐ข๐บ๐ช๐ฏ๐จ ๐ช๐ต ๐ด๐ข๐ง๐ฆ."
๐๐ฎ๐ฟ๐ฟ๐ ๐๐ฟ๐ฎ๐
What do you think? Agree? Disagree? Why/why not? Share your thoughts below.๐
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04/08/2020
Get ideas and resources to help you and your business stand out, even if you're just getting started: ๐
https://links.ryananderson.co/ideas
Get ideas and resources to help you and your business stand out, even if you're just getting started... delivered to your inbox.๏ปฟ Get ideas and resources to help you and your business stand out, even if you're just getting started... delivered to your inbox.๏ปฟ
It's never too late...
I don't know about you, but I sometimes give myself a hard time about not being "where I wanted to be by now". This video is a reminder to give ourselves a break, and take encouragement from those who found success "late in life".
Have you lost touch with your ideal customer or client?
In this snippet from Marcus Sheridan's brilliant book, "They Ask, You Answer", he shares a simple - and yet largely ignored - exercise that all businesses should undertake; one which will provide you with a robust digital marketing editorial calendar, and is important now more than ever.
That idea alone is worth far more than the price of the book (which I highly recommend).
To get more book recommendations, and business tips from bestselling books, subscribe here: ๐
https://links.ryananderson.co/books
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Sometimes, it's necessary to prevent visitors from disturbing you at work... ๐
How are you coping (or thriving) working at home with "distractions"?
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24/03/2020
THE COST OF FREE
It's amazing that there are so many free resources right now, but please don't let that shape your view of paying for valuable products and services.
I'm thinking of the struggling self-employed people who were barely getting by before the coronavirus blindsided the world. These people often don't have a major offline or online presence or strategy, often making most of their money at markets and physical events.
And even for those already online, they still need to pay their bills, pay their employees, pay themselves and provide for their families. They are not a free public service.
Personally, I'm fine as I limit any freelance work and coaching to suit myself, so I get to pick and choose. But there are many who don't, and these people - if you want what they're providing - are not able to give away their products and services (unless as part of a marketing campaign).
So, please enjoy whatever free stuff you can find. But please don't *expect* everything to be free. Our economies would collapse (even more quickly), and families struggle even more so than now, if we did that.
And if you're someone struggling with this expectation upon you, let's chat in the comments.
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11/02/2020
Are you putting yourself in your audience's position?
It amazes me how many businesses seem to forget that, outside of work, they are "normal people", just like everyone else. They buy the same products, have the same subscriptions, struggle with the same poor-quality customer service, and get frustrated when they hear or read those blasted words, "I'm afraid there's nothing I (or worse, "we") can do; it's policy." ๐ก
If it frustrates us in "real life", why do we think that, in our businesses, it should be any different for our customers?
We need to stop being so precious about our policies and processes, especially when they cause such frustration.
Sure, there might be a cost to changing things, but what's the cost of NOT changing?
We really need to think more of our audiences. After all, we are here to serve them to the best of our ability, are we not?
To get equally excited and frustrated, be sure to check out Marcus Sheridan's book, "They Ask, You Answer", now in its second, updated edition, which includes more-detailed information on , which is one of my favourite areas. ๐
A MINI-SONG ABOUT A BRILLIANT MARKETING PODCAST
Amy Porterfield has a knack for making me want to write songs about her courses, online communities... and now, her amazing podcast, Online Marketing Made Easy.
You may recognise the tune, particularly if you were a 90s teen. ๐๐ต This video is a snippet I wrote yesterday to share how much I love Amy's podcast. I had such fun that I'd love to do the whole song!
Now at 300 episodes, Amy's podcast is overflowing with value for anyone looking to start or grow an online business. When I started out down the Entrepreneurial Road a few years ago, it was because of Amy. And today, she remains my mentor.
So, if you need direction from the nicest, most genuine online marketer, look no further than Amy!
Oh, and I hope you like my mini-song which, in honour of the backing tune I've used (Two Princes by Spin Doctors), I have called it "One Podcast".
What other podcasts do you think are "song worthy"?
What podcasts are you listening to these days? My favourite (because I love books) is the Marketing Book Podcast with Douglas Burdett.
16/01/2020
THE MISTAKE MOST ORGANISATIONS ARE MAKING
David Meerman Scott and Reiko Scott's book, "Fanocracy: Turning fans into customers, and customers into fans" is one of those books in the same family of books that includes the likes of Pat Flynn's "Superfans: The easy way to stand out, grow your tribe and build a successful business."
I'm enjoying listening to it while driving, cooking, ironing, and putting my daughters to bed (note: it's not what PUTS them to sleep - it's what keeps ME awake in the process!). ๐
There's a lot that's quotable, but this is โ at least for me so far โ the core message of the book, and one that far too many organisations either don't seem to know, or choose to ignore (in my view):
"To be successful in a world where fans rule, we must be convinced that relationships with customers are more important than the products or services we sell to them."
David and Reiko, thank you for writing this book, and for being an inspiration to me as I look forward to a future with 3 growing daughters.
P.S. Other than getting this book, be sure to also listen to David's interview with Douglas Burdett on The Marketing Book Podcast.
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2 simple steps for you to follow today!
Thank you, as always, to Douglas Burdett, for another great episode of , and to Claire Diaz-Ortiz for making the time to talk about her book, . I love that it connects Donald Miller 's book (one of my all-time favourites) with .
If you haven't yet subscribed to this podcast, get thee to your nearest podcast app, and rectify the situation! Then follow steps 1 and 2 of this video... ๐โค
24/12/2019
What I'm listening to this morning...
Interesting fact: , presented by Douglas Burdett, is one of my favourite podcasts! I only discovered it a few months ago, and so have been shuffling through the nearly-300 episodes (so far) in no particular order. This morning, with a new year upon us, I decided to listen to episode no. 253, with none other than John Jantsch, whom I had the pleasure of meeting at Chris Ducker's first-ever in London in 2017.
His latest book is called , which is quite different from John's other books. There's a lot of gold in this episode. Here's something I wrote down:
"The idea of being an entrepreneur is more about your spirit than your job title."
How true! If you're an entrepreneur at heart, you're the kind of person who wants to see and (help to) bring change and improvement, and is prepared to do something about it; maybe it starts with putting a case together for your boss. Maybe it's taking a risk by testing something you wouldn't normally do, etc.
Be sure to check out both this podcast, and John Jantsch's new and previous books!
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