Ranieri & Co.

This week co-founder went to and sent back some envy-inducing photos!

It is a bit mind-blowing to see Dark Shining Moment recommended alongside Serial and Julia Louis-Dreyfus. AND for that recommendation to come from Ana Ribera García-Rubio, a Head Editor at El País, the largest international newspaper for Spanish speakers. Globally. In the world. 😱

Co-founder has sent these incredible photos from his hike in . We truly are in a special part of the world 😍🌏

The Ongoing Debate: Programmatic or Host-Read Ads 🧐
➡️ https://bit.ly/45UOj42

With both options boasting their own advantages in terms of cost, reach, and measurement potential - it can be difficult to determine which is best suited for your needs.

That’s why Dr Phil has agreed to help out – so you can make an informed decision for your brand and campaign.

Read on to discover what solution is best for you...
https://bit.ly/45UOj42

🤔 The Ongoing Debate: Programmatic or Host-Read Ads By Olly Hutson Podcast advertising is continuing to grow strongly in 2023. The 2023 IAB Australian Audio State of the Nation Report noted that 78% of media agencies intend to increase investment in podcast advertising this year. When it comes to buying types of podcast ad space, there are a number o...

What can we learn from award winning podcast ad campaigns? 🎙🏆

Find out more here 👉 http://bit.ly/3U8eHll

We look at winning examples from the Australian Podcast Awards & Quill Inc that appeal to untapped demographics to communicate brand messages in an entertaining and engaging way that has been recognised by the industry.

Whilst growth was predictable and expected throughout covid, a dip in listenership and production seemed inevitable in 2022, especially with a recession looming 🧐

However, we continue to see the podcast industry grow and diversify, with 2022 seeing Australia overtake the US as the most advanced podcast market in the world with 78% of Australians listening to podcasts monthly! 🎉

Read on to find out more on thriving throughout a pandemic and our predictions for this year👇
https://www.ranieriandco.com/post/why-podcasting-survived-and-thrived-in-a-post-pandemic-2022

Why Podcasting Survived and Thrived in a Post-Pandemic 2022 2022 has proven that podcasts are resilient and adaptable. Whilst growth was predictable and expected throughout covid, this year, a dip in listenership and production seemed inevitable, especially with a recession looming. However, we continue to see the podcast industry grow and diversify, with 20...

Had enough of radio? 😂

When spending in the audio space, why not go for the one with a more engaged, opted-in audience who connect intimately with the content at the time of their choosing 🤔

We've got 5 reasons why you should invest your budget into podcasting over radio ads 💥

Bought to you by Robbie Sandilands and Olly O.
https://www.ranieriandco.com/post/5-reasons-why-you-should-move-your-budget-from-radio-to-podcast-ads

5 Reasons Why you Should Move Your Budget From Radio to Podcast Ads By Olly Hutson Ensuring your ad budget is working hard for you is more important than ever in the constantly-shifting economy. The reach and effectiveness of the ever-expanding audio marketplace is increasingly gaining more consumer attention and advertiser dollars. Where is the most efficient space...

Research shows that brand stories told just audibly inspire an average 50% more positive emotional peaks than brand stories told just visually 🤯💥

This means podcast memories are likely to sustain over time, given their strong emotional component 🧠

To explore your own ground-breaking podcast ads and branded opportunities, please have read below👇
https://www.ranieriandco.com/post/how-to-tell-a-brand-s-story-through-podcasts

How To Tell A Brand’s Story Through Podcasts By Olly Hutson For the fifth year in a row, podcast consumption has grown in Australia. 40% of Australians now listen to a podcast at least monthly, with those consuming podcasts listening to a notable seven per week (The Infinite Dial 22). With this impressive pe*******on, there has never been a be...

Thinking of starting a branded podcast? 🤔

A branded podcast can give you an edge over competitors in your space. If no one in your niche has done it yet, you can gain the valuable first move advantage in the war for your customer’s attention.

We've got some great pointers for you, read below 👇
https://www.ranieriandco.com/post/why-2023-is-the-year-you-should-create-a-branded-podcast

Get in touch, we would love to help!

Why 2023 is the Year You Should Create a Branded Podcast By Olly Hutson Podcast consumption is at an all time high, with 40% of Australians listening to a podcast monthly, up from 37% in 2021. (The Infinite Dial 22). There are more podcasts than ever before and production sees no signs of slowing down. When most people think of a famous podcast, they prob...

Old stomping grounds ☕️

Anyone else? 😂

Video integration has been part of podcasting for a while now and is proving valuable for both listeners and podcasters 🎥

We believe that ultimately, video podcasts give consumers more choice - whether they’re listening on audio-only, watching a video, or even toggling between the two. This is a great thing for the industry, allowing for more personalisation and consumption.

Read on to find out more 👉 https://www.ranieriandco.com/post/is-video-transforming-the-podcast-industry

Is Video Transforming the Podcast Industry? By Olly Hutson In our 2023 trends forecast, we featured a premonition from industry insiders that video integration will transform the podcast industry. Video podcasts are booming, with industry giants Spotify and YouTube innovating in this space. How will this help the podcast industry reach new au...

Since the pre-pandemic days of 2018 the percentage of Australians who listen to audio online every month has grown from 50% to 78% 🥳

2022 saw big trends in the continued dominance of Spotify, podcast hosts as influencers and celebrity podcasts continued to bring new listeners into the genre. What does 2023 hold? We asked podcast industry leaders, hosts and production experts for their predictions.

Read on here 👉 https://www.ranieriandco.com/post/the-podcast-trends-for-2023-that-you-need-to-know

The Podcast Trends for 2023 that you Need to Know By Rob Ranieri The last few years have seen podcast popularity continue to soar, with lockdown bringing new listeners and longer consumption times. The aftermath of COVID has proven the resilience and adaptability of the medium, with continued growth. Since the pre-pandemic days of 2018 the percenta...

The audio landscape in Australia has grown exponentially over the last few years and 2023 should be no different. There are more audio publishers and content than ever before!

It’s through global conversations via podcasts that we can keep up that feeling of connectedness and belonging, regardless of borders or boundaries, lockdowns or recession.

We predict that 2023 will be the biggest year yet for podcasting 💥

Find out more below 👇
https://www.ranieriandco.com/post/why-podcasting-survived-and-thrived-in-a-post-pandemic-2022

Why Podcasting Survived and Thrived in a Post-Pandemic 2022 2022 has proven that podcasts are resilient and adaptable. Whilst growth was predictable and expected throughout covid, this year, a dip in listenership and production seemed inevitable, especially with a recession looming. However, we continue to see the podcast industry grow and diversify, with 20...

🗣️🗣️🗣️🗣️🗣️

😂😂😂

One in five say they frequently listen with others and 28% said they sometimes do. Younger demographics (12-34) were most likely to listen to audio with other people (26%), compared to 20% of 35-54 year olds and 10% of those 55+ 💡

This trend indicates that the opportunities for shared listening that the metaverse could be welcomed by consumers 🌍🎧

Find out more on podcasting and the meterverse below 👇 https://www.ranieriandco.com/post/how-will-the-metaverse-affect-podcasts

How Will the Metaverse Affect Podcasts? By Olly Hutson We keep hearing tech CEOs like Mark Zuckerberg talk about “The Metaverse” as the future of the internet. But what is it exactly? Should we care? Will it affect how podcasts are consumed? How will it affect how consumers buy online? Read on to find out how the interactive capabilit...

Laneway things.

Damn audio equipment needs to speak up! 😂

Why are podcast-inspired series proving big hits? It's all about the power of a great story 💥

93% of podcast listeners stay tuned for “all, or the majority” of each episode, displaying the medium’s ability to hold attention. These qualities, plus the episodic nature of podcasts mean that podcasts are perfect for TV adaptation.

Find out more below 👇

https://www.ranieriandco.com/post/why-streaming-services-are-turning-to-podcasts-for-series-inspiration

Why Streaming Services are Turning to Podcasts for Series Inspiration We are living in the golden age of TV. With numerous ground-breaking TV shows available, over 80% of Australians pay for at least 1 streaming service, watching an average of 7 hours of paid TV/ movie streaming services per week. The choice and breath of content shows no signs of slowing down. But wh...

from Cremorne.

Not only is Monika a super-talented junior producer, she's teaching us to make barista-grade coffee (NOT using capsules)! ☕️

Meetings in 🏙️

Funny lil quip to start the day 🪙💵

The Latest Podcast News to Fuel your Media Strategy 📰

We’ve wrapped up the latest news from Australia, the global news that affects the market, plus what this means for the industry to supercharge your strategy in this highly immersive channel.

Read on below 👇
https://buff.ly/3xflJdt

End of Summer? Winter? We don’t know, but is BRINGING IT

As more and more people tune into podcasts, more opportunities for brands to reach their perfect audience emerge 🔍

Find out how this medium is uniquely immersive, why it has a multiplier effect on other media ads, plus podcasts stats, trends and case studies to fuel your strategy 💥

Click on the link below to see how to get podcasts over the line and on your media plan 👇
https://buff.ly/3g7ROPo

Video podcasts are booming, with industry giants Spotify and YouTube innovating in this space.

How will this help the podcast industry reach new audiences and offer more options for how we consume content? Read on and find out!

Is Video Transforming the Podcast Industry? By Olly Hutson In our 2023 trends forecast, we featured a premonition from industry insiders that video integration will transform the podcast industry. Video podcasts are booming, with industry giants Spotify and YouTube innovating in this space. How will this help the podcast industry reach new au...

With the growth of podcasts over the last few years, this has created a number of new positions within the sector 👨‍💼👩‍💼

We have compiled insights and advice from industry professionals in podcast advertising, hosting and production to give you the inside scoop on the industry 🫵

Read on below 👇

How to Get a Job in the Podcast Industry. Tips and insights from Industry Professionals. The podcast industry has grown steadily over the past ten years, creating a number of new professions in the sector. Podcasting is now mature enough for there to be podcast specific advertising agencies (like us!), as well as podcast-specific roles in agencies and businesses, plus opportunities to e...

Is 2023 the year to start your podcast you've been thinking about? 🎙

As experts in the field, we'd love to help you out! Please read on for our top tips on starting a successful podcast... 🎧

Get in touch for more insight and advice 🔍

How to Start a Successful Podcast Been thinking about dipping your toe into the wonderful world of podcast creation/hosting? Or maybe you’re a marketer who would love to tell your brand’s story via this immersive medium? Australia has taken over the US as one of the most advanced podcast markets in the world, with Aussies spendi...