Locals Only Vintage Collective

To my wonderful community,

I know over the past three years you have tolerated a lot of my writing—all of those times I tried to reach through the wall of captions to hope, change, celebrate, problematize, and get dressed with you. Today, though, I am sharing my last love-letter caption with you. I will be closing Locals Only Collective as it is, and this will be my last week at the shop. I apologize for the sudden announcement, but I want you to know two things:

First, I am heartened to announce that I am handing the shop over to two new and enthusiastic owners. They are excited to continue serving the community with old clothes and compassion. Keep following this page and stay tuned for updates, the shop’s reopening, and—of course— killer vintage.

But before I go, I want you to know how grateful I am to all of you. The closeness I feel with my neighborhood and my internet community is one that not many get to experience in a lifetime. This connectedness and relational purpose is something I fought for everyone to feel through my shop’s existence and its ethos. And yet, I’m often afraid that it’s really me who has gained the most. It’s hard to describe what I’ve witnessed, what I’ve seen and done as someone who merely sells discarded clothes on a dusty downtown’s corner.

I have shopped and eaten and worked and played where I lived. I have felt known and seen by everyone from my neighbors to the people who make my meals. I have witnessed what money can do when it is used locally and intentionally. I have received endless gifts of a thoughtfulness so raw and human it defies any skepticism. I have learned and lost and gained what feels like thousands of friends.

I opened my shop to try to create a little place for people, a little world of comfort and hope and forward movement. Instead what I found was that world already existed. I simply had to share it with you, as you all have shared it with me.

Thank you for letting me be here, for a time. I am leaving with hope and gratitude and more love than you know.

Always,

Emily

I turn ten years sober on July 18th. To celebrate and to encourage all my friends in recovery or recovery-curious, I’m going to have a little sale at the shop. Grateful to be grateful to be here. Love, Emily

In a complicated world, your clothes don’t have to be.

It’s a great day to be cozy, and the shop is restocked with all your favorites to help you out.

Unlikely summer heroes.

A Locals Only Giveaway! The shop turned three years old on June 1st. To thank you all for growing with us, we are offering a little giveaway. For any purchases made at the shop now through June 18th, we will enter your name into a raffle for this cozy little gift bundle. Gifts included are a vintage camp blanket, Wisconsin pennant, shop favorite candle & incense from , a vintage rainbow mug, and a little bb cowhide coin purse.
We love you all and can’t thank you enough for your support these three years. ❤️

It’s camping season, baby.

The 101 Building is having a summer kick-off party this Saturday May 21st and we’re joining by having a sale! There will be $5 & $10 racks in the back of the building set up by & .co . Our building roomies are having a flash day, & .stone_tailor will be offering a special promotion. We’ll see you Saturday!

Some things will never get old.

Doin things a little different this week as we’ll be headed to Madison this weekend for our favorite flea. Our hours this week will be Wednesday-Friday from 12-5.
We will be closed this weekend, but come find us or stop on out at the on Sunday!

Making the case for corduroys as the perfect spring pant.

We’ve practically got a brand new shop in here thanks to a massive restock. Get your selves in here and get right for the summer!

Soft serve dreams for a small-town summer.

Just a reminder that we are closed today for a family picnic. We hope you all have a restful and cozy Sunday! See you later this week!

100% cotton aka your new best friend for spring days & summer nights.

Not sure how to take a window photo but very sure we have a whole store of cool, one-of-a-kind vintage here. Open from 12-6 today!

Strangers to the sun? We’ve got you covered.

Sweating in the sunlight.

Fine, we’ll dress you. But you gotta come to De Pere first.

We’ll be open but with limited hours this weekend. Come on out and see what’s new in the shop (there’s a lot).

Mind over weather.

Spring’s staple jacket. Fresh in the shop and 30% off.

In honor of spring and its redemptive nature, we’re extending our 30% off sale this week. Come shop Thursday through Sunday and find some screaming deals—all vintage goods and apparel are still 30% off.

Our Gnarly Spring Sale is still going strong. Come shop with 30% off all vintage in store. See ya soon!

T.S. Eliot said April is the cruelest month, but maybe that’s because he went on holiday during March. Either way, we’ve got spring looks and a spring sale coming in hot this week.