JW-Marketing Agency

12 Essential On-Page SEO Factors You need to know

I. Page Titles: Include relevant keywords and phrases in the page titles of your website, as this is one of the most important on-page SEO factors.

II. Meta Descriptions: Create unique meta descriptions for each page of your website, as this helps to draw users and search engine crawlers to your website.

III. Header Tags: Use header tags, such as H1, H2, and H3, to create structure and rarchy in the content of your web pages.

IV. Image Optimization: Optimize all images on your website with relevant keywords and descriptions to boost SEO and make your website more user-friendly.

V. Internal Links: Utilize internal links to help to spread link equity throughout your website, as well as to help users navigate through your content easier.

VI. Content Quality: Ensure that all content on your website is high quality and provides value to the user by addressing their needs or questions.

VII. Keyword Optimization: Optimize the content of your website with relevant keywords and phrases that accurately describe the page and its content.

VIII. URL Structure: Create a logical and organized URL structure that includes relevant keywords and phrases for better on-page SEO

IX. Site Speed: A clunky, slow-loading site does more than frustrate and drive away visitors – it actually hurts your search ranking too.

Search Engine Journal took a deep dive into the effect a page’s loading time has on SEO and confirmed page speed is a ranking factor in search results.

X. Responsive Design: In 2016, mobile search volume surpassed desktop for the very first time. And in the years following, that number has only grown.

Mobile now accounts for more than 56% of all internet usage, with tablets contributing another 2.4%.
Because more users are on mobile devices, Google followed the logical path and began to prioritize sites with responsive designs in mobile search rankings.

This mobile-friendly update only impacts search results performed on mobile devices, and while it’s still possible to rank in these results without responsive design, Google strongly recommends sites have a mobile version.

XI. Visual Assets: Using images, videos, and infographics do more than make your page visually interesting to visitors. It also gives you opportunities to boost your SEO.

XII. E-A-T: One way Google weights your site is based on E-A-T, or expertise, authoritativeness, and trustworthiness.
In 175 pages of Google Search Quality Guidelines, it’s mentioned 135 times, which should be an indication of the role it plays in the search engine’s algorithms.

SEO often frightens people, I find. But it isn't some large, incomprehensible beast. It does take strategy, but anyone is capable of enhancing their SEO.

Many small things have been made large by the right kind of advertising.