Providing real-world strategies for developing creative & high-converting copy... from the professio Everyone’s a writer. writing for clients.
You could even say that in some ways everyone is a professional writer. Because no matter what business you’re in, you have to write: communications to colleagues, sales emails to potential clients, nurturing campaigns to keep the clients you’ve got or social ads for your one-man/woman marketing campaign. And if you’re a small business CEO or the founder of a start-up... it’s especially all on yo
u to make it work. Our personal writing style can be the spark that lights a fire under our clients’ enthusiasm for our business OR it can be the raging dumpster fire that blows it all up. The Creative Rules of Engagement was founded to make all of this a no-sweat proposition. Over the course of my career, I have been a staff Writer/Producer for Disney-ABC, the Creative and Digital Director for Deepak Chopra’s Chopra Center for Wellbeing, and the Marketing and Communications Director for an international children’s healthcare nonprofit. I’ve spent the last 20+ years writing, directing, and producing ads, videos, digital campaigns, and online courses for some of the world's most well-known television & film studios, thought leaders, and brands, including Warner Bros. Consumer Products, the Disney Princess franchise, Harry Potter, Scooby-Doo, DC Comics, the Olympic Games, Michelle Obama’s Get Up and Move Campaign, Mattel, Nestle’, Fisher-Price, the NFL, the NBA, Eckhart Tolle, Dr. Shefali Tsabary, and many more. The Creative Rules of Engagement's page will show you tips, tricks, and real-world tools for developing creative, high-converting copy while staying true to your voice (or your client's voice) when writing:
- Ad copy for broadcast and digital campaigns
- Ad copy for social media (Facebook, Instagram,...)
- Promotional brand or product videos
- Organic social posts
- Email sales & nurturing campaigns
- Marketing funnel pages
- Online courses
- And how to write for your own business vs. The Creative Rules of Engagement sprung into being to help writers...
- At ANY level of experience
- In ANY role (from part-time freelance writer to Senior VP)
- In nearly ANY industry
... to create the most approachable, authentic, effective, and engaging copy possible. Thanks so much for stopping by,
- Erin
