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How To Make A YouTube Video In 10 Simple Steps (Full Guide)

Step 1: Research Your Topic

The first thing you need to do when you have a video topic is research it.

That’s because seeing what other creators have done in your topic will help you decide what works well, what you can improve on, and what you can do differently.

In fact, “YouTube is more than just a place to watch videos, it’s a gold mine of data” and you need to use it to your advantage.

This is coming straight from our in-house video expert and creator, Daniel, who single-handedly runs both of Uscreen’s YouTube channels.

Talk about a YouTube superhero, am I right?

So,

To start, go to the channels you’re trying to emulate, or search for your video topic on YouTube’s search bar. Then watch at least 5-10 videos being made on your topic and on similar topics!

You should keep track of the:

The types of video that get views around your topic.
Different video structures and styles.
Length of these videos.
Thumbnails and video titles used.
Calls to action (i.e. like and subscribe) and when it was used.
Transitions used (i.e. B-roll, GIFs, text, etc.).

This will help you plan your content in the next step and see what your video should look like. (Or, if you don’t like what you see, what it shouldn’t look like!)

By the end of each video ask yourself these 5 questions:

What do these video creators do well?
What can you improve on?
How many views are these videos getting?
What are people saying about these videos in the comments section?
Are the video titles and thumbnails intriguing? (More on that in Step 3).

Answering these questions will help you understand what a good video on that topic looks like, and how you can get your own video up there with the greats.

This brings us squarely to the next section…

Step 2: Plan Your Video Content

Now that you’ve researched your video topic, ask yourself, what’s the point?

Or for a less existential question: what is the goal of the video you’ll be making?

Video content typically tends to fall into 1 of these 3 categories:

Education: you’re a relative expert in something and you want to teach a skill, idea, or concept to your followers (i.e. tutorials).
Entertainment: you want to create something that interests and fascinates viewers (i.e. vlogs, video clips, comedy skits, etc.).
Awareness: you want to raise public concern about a problem, topic, or product (i.e. opinion videos, video marketing, product reviews etc.).

It’s critical that you identify what you’d like to achieve with your video before you start creating because this will inform how you’ll deliver it and what type of video you’ll create.

Then it’s time to create a storyboard. This is a visual representation of your video sketched out, you can do it digitally or manually. It’s kind of like having an outline for your video content.

That’s where you’ll take your notes from Step 1 and decide on the structure of your video, it’s length, and what will be included in each take.

Here’s a template we found on Creately that you can use:

Having a storyboard will help you gage what you’ll need to do and prepare to create your video. (More on that in the next step.)

If you’ve never created a plan for your video content before, grab a piece of paper and ask yourself these questions:

What is the point of my video?
Who is my target audience?
What is my budget?
How many people will I need?
What is the target length of the video?
What will I use for the thumbnail and video title? (Make sure to come up with options for both, more on that in Step 3).
Where will the video be filmed?
How will the video be shot?
Will there be vocals in the video?
If so, will I need to write a script?
Do I have the equipment to do this myself? (More on that in Step 5.)
Do I need to include any text or images in my video?
Will I edit the video myself or send it to a video editor? (More on that in Step 9.)

Answering these questions will help you get clearer on the specifics of your videos and you’ll be well positioned to do the next steps.
Step 3: Create Catchy Titles and Custom Thumbnails

Remember the list of video titles and thumbnail options we mentioned in Step 2? Well, now is the time to use them!

Video titles and thumbnails are the first point of contact you have with a viewer. They need to encourage people who come across your video to click and watch it.

Let’s get into each one…
Video Titles

Video titles are the first text your audience sees when they come across your videos.

That’s why you need to ensure your headlines…

are relevant to what your target audience is searching
accurately describe what’s in the video
are short and sweet
don’t contain clickbait
contain relevant keywords (more on that in Step 4).

…to give your video the best chance of appearing on someone’s search.

If you look at Uscreen’s own Health & Fitness YouTube channel you can see that our video titles are to the point, include relevant keywords for our target audience, and inform the viewer what the video is about:

Step 4: Optimize Video for Search Engines

Part of writing catchy titles and creating thumbnails that entice people to watch your video is finding the right keywords for your content.

This will help you connect with people who use the YouTube search to find videos. Afterall, YouTube is the world’s largest video search engine.

And to get your video seen on YouTube you’ll need to use some search engine optimization (SEO) tactics.

One of the main things to do for YouTube SEO is conduct keyword research. Keywords are phrases that users are searching for, like:

How to make banana bread.
iPhone 13 review.
How to tie a tie.

You need to target the most relevant keywords for your video content by using it in your description, tags, thumbnail, and video title. This tells YouTube and Google’s algorithms what your videos are about.

The first step in conducting keyword research is understanding the problem that your video is solving. You need to get into the mind of your potential viewer.

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Getting started on YouTube

Create what you want, how you want

YouTube gives creators flexibility so that you can get started filming, sharing and finding your fandoms depending on the way you like to create.

Before your first post

Before you post a single video, you'll want to set up your channel basics. We'll cover how to set up and dial in your settings quickly, so that you can start creating right away.

Getting your channel off the ground

Ok, so you've created amazing content. Now what? Here are some next steps for posting your videos, getting your first viewers, and planning ahead for how to grow your audience.

Where to go from here

What's next? How about a dive into how to make your content come to life on YouTube, and how to build and nurture an audience for it?

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