Breaking Through in Cybersecurity Marketing Podcast
Hear the ideas, successes & failures of cybersecurity marketers. New episodes Weds. Guaranteed to kn
In the next episode of Breaking Through in Cybersecurity Marketing Podcast, we're having Shlomi Ashkenazy, Head of Brand at Cybellum.
Catch the episode this week wherever you listen to podcasts.
In this episode, Ashish Kuthiala, CMO of Traceable joins Maria and Gianna.
With the mindset of experimenting a lot, learning from your experiments and reiterating a lot to find out what does and doesn't work, he believes you will be successful in any role.
As a leader, it is crucial to build a culture in which employees feel free to experiment and learn from their failures. A key goal of marketing is to build a sales pipeline, which takes time and patience. Each quarter, he and his team look at all of the data to determine where they are on their trajectory.
Ashish also unpacks his fundamental approach to marketing. From a marketing perspective, the most critical pieces are to be transparent, trustworthy and know your stakeholders.
Listen to wherever you listen to podcasts:
Spotify: https://hubs.ly/Q01SCF4n0
Apple Podcasts: https://hubs.ly/Q01SCF5d0
Amazon: https://hubs.ly/Q01SCqgJ0
In the next episode of Breaking Through in Cybersecurity Marketing Podcast, we're having Ashish Kuthiala, Chief Marketing Officer at Traceable!
Catch her episode this week wherever you listen to podcasts.
In this episode, Jennifer Leggio, CMO at Netography, joins Maria and Gianna to discuss the changes she has seen in marketing over the course of her career.
Jennifer shares her perspective that comm is separate from marketing before unpacking her perspective of the current market shift. Marketing and economy comes and goes in cycles. Throughout the course of her career so far, Jennifer has found that security is very resilient and an always needed market.
Jennifer shares that, sadly, there are many companies who have had to make major cutbacks for their marketing teams, and there will likely be even more to come. Some leaders are making these decisions based on 2008 principles of how marketing is done.
The best communications, Jennifer explains, includes industry analysts. This all comes back to going where your buyers are rather than waiting for them to come to you. Getting the right type of content that ties into your values and will move a buyer persona in the right direction requires a strong communication team.
Listen to wherever you listen to podcasts:
Spotify: https://hubs.ly/Q01RKx-F0
Apple Podcasts: https://hubs.ly/Q01RKxvN0
Amazon: https://hubs.ly/Q01RKBB80
In the next episode of Breaking Through in Cybersecurity Marketing Podcast, we're having Jennifer Leggio, CMO at Netography!
Catch her episode this week wherever you listen to podcasts.
In this episode, Ashish Malpani, the Head of Global Product Marketing for DX (Progress), joins Maria and Gianna to discuss the journey into cyber security and digital experience for AR programs.
Ashish shares his thoughts on digital experience, how they provide the right tools to maintain good cyber hygiene, and how to improve the cyber security program. They also try to see what the customer experience is like.
Ashish shares his opinion on the employee-to-analyst ratio and why marketers need to know employee to analyst ratio. Ashish also tells us how many people are at his firm vs. employees. Market studies can be future looking, but it’s a challenge for product marketers to talk about the future and address today's reality. People need to evolve their cyber security programs to address the needs of tomorrow.
Listen to wherever you listen to podcasts:
Spotify: https://hubs.ly/Q01R0_0b0
Apple Podcasts: https://hubs.ly/Q01R0TwV0
Amazon: https://hubs.ly/Q01R0XjD0
In the next episode of Breaking Through in Cybersecurity Marketing Podcast, we're having Ashish Malpani, Head of Global Product Marketing for DX at Progress!
Catch his episode this week wherever you listen to podcasts.
In this episode, Gianna and Maria share some powerful insights into Cybersecurity Marketing Society what they do, and what other cybersecurity marketing societies are doing.
Gianna and Maria shed more light on the cyber security marketing society. The cybersecurity community has created an opportunity to get together for those working hard in cybersecurity.
They also share how there are so many ways to do things to grab attention. Selling, educating, and helping is a way to market, and the cybersecurity marketing society is here to help you stand out.
Cybersecurity is ready to open opportunities for marketers in cybersecurity, cybersecurity agencies, and more. If you work with cybersecurity customers and have references for all customers who are happy with your services, members can find a free and open vendor directory.
Listen wherever podcasts are found, including:
Apple Podcasts: https://hubs.ly/Q01Q91nz0
Spotify: https://hubs.ly/Q01Q91zK0
Amazon: https://hubs.ly/Q01Q93Nw0
In the next episode of Breaking Through in Cybersecurity Marketing Podcast, we're having Gianna Whitver and Maria Velasquez at the RSA Conference!
Catch their episode their week wherever you listen to podcasts.
Wesley Belleman, Consulting Engineer at Colossal, LLC, began his career in the military in acquisitions, specifically as a cybersecurity operations officer. Here, he was in charge of multi-million dollar programs, acquiring cybersecurity for the space force, and more. From there, he went into Palo Alto Networks and finally Colossal LLC, a value-added reseller providing services specific to the products they sell.
Because he has advertised and marketed products internally as a customer in his previous roles, Wesley has a solid understanding of the challenges marketers face. Since the Department of Defense is the country’s largest employer, there is a ton of internal business that goes on within it overall. Wesley touches on Kraken, a newly released product that the Space Force is currently leveraging for public defense.
Listen wherever podcasts are found, including:
Apple Podcasts: https://hubs.ly/Q01PjVBQ0
Spotify: https://hubs.ly/Q01PjTS_0
Amazon: https://hubs.ly/Q01PjY860
In the next episode of Breaking Through in Cybersecurity Marketing Podcast, we're having Wesley Belleman, Consulting Engineer at Colossal, LLC!
Catch his episode this week wherever you listen to podcasts.
This week, Beth Barach, the Director of Product Marketing at Onapsis, joins the hosts to discuss the intersection of product marketing with product launches, Cabs, and eCabs. With over 20 years of experience in tech, Beth began her career working with channel and technology partner programs, which ultimately led to her pivot into product marketing.
Beth also shares that to execute a successful product launch, it's important to create a plan and synchronize the different teams and departments involved, such as sales, marketing, customer success, and product. getting into the idea of using product launch as an opportunity to educate customers and partners on the value and benefits of the product. Lastly, Beth stressed the importance of using marketing channels to create a buzz and engage the target audience.
The conversation also touches on the importance of getting executive buy-in for a product launch. Beth gave an example of someone on the team who is often overlooked but should be included, the support team. While Maria highlighted that product marketers should aim to think beyond their usual suspects when planning a launch. Finally, Beth provided a story about a manager who was great at recognizing the importance of executive support.
Listen wherever podcasts are found, including:
Apple Podcasts: https://hubs.ly/Q01NtwDF0
Spotify: https://hubs.ly/Q01NtwZZ0
Amazon: https://hubs.ly/Q01Nty210
In the next episode of Breaking Through in Cybersecurity Marketing Podcast, we're having Beth Barach, Director of Product Marketing at Onapsis.
Catch her episode this week wherever you listen to podcasts.
In this episode, Daniella Alpher, VP of Marketing at RevealSecurity joins Maria and Gianna to discuss Israeli vs American cyber marketing!
Daniella highlights the differences she has noticed working as a marketer in Israel vs. America. Compared to the size and population of Israel tech (specifically cybersecurity) is a huge income-driving sector for the country.
She discusses that in the last 20-30 years, Israel also built a large strength in product and development of cybersecurity products. In more recent years, it has naturally become a hub for cybersecurity marketing.
Listen wherever podcasts are found, including:
Apple Podcasts: https://hubs.ly/Q01MXntL0
Spotify: https://hubs.ly/Q01MXlkg0
Amazon: https://hubs.ly/Q01MXvwx0
In the next episode of Breaking Through in Cybersecurity Marketing Podcast, we're having Daniella Alpher, VP Marketing at RevealSecurity!
Catch her episode this week wherever you listen to podcasts.
This week, Brandon Hoe joins hosts Gianna and Maria to discuss controversial topics related to cyber security marketing. Brandon is the VP of Marketing at Oxeye Security and has held CMO and head of marketing positions at multiple cybersecurity companies, including SCYTHE, HackEDU, and StrongKey.
Brandon and the hosts also discuss in depth the idea that demand generation as a marketing discipline is the key to success. How while the funnel is still alive, the timelines associated with each step have changed and the idea that companies often think that bringing on a demand gen wizard will solve all their problems. They concluded that the marketing environment is much more challenging for everyone involved, especially in the cybersecurity world. .
Listen wherever podcasts are found, including:
Apple Podcasts: https://hubs.ly/Q01Mc_fL0
Spotify: https://hubs.ly/Q01McYSm0
Amazon: https://hubs.ly/Q01Md0rr0
20/04/2023
Attend expert-led sessions, inspiring Keynotes, innovation programs, and much more at . Because when collaboration is our foundation, the future is bright. Register to attend 2023, April 24-27, in San Francisco, with Cybersecurity Marketing Society member discount for Full Conference Pass savings.
https://hubs.ly/Q01J861D0
In the next episode of Breaking Through in Cybersecurity Marketing Podcast, we're having Brandon Hoe, VP Marketing at Oxeye Security!
Catch his episode this week wherever you listen to podcasts.
Luke Tucker, VP Marketing of Lightspin, unpacks his cautious optimism for the current market and shares why startups need to celebrate even the smallest wins. As his very first VP marketing role, he is focused on making the lives of end users and cloud engineers better.
Community is a popular topic within cybersecurity lately. Luke explains HackerOne's flywheel model. It is the outliers on the fringes of communities that need to be focused on at all times.
Having moderation, best practices, and onboarding experiences early on will help to instill company culture. Luke defines community as people who consistently show up to collaborate together on a common cause.
Listen wherever podcasts are found, including:
Apple Podcasts: https://hubs.ly/Q01L89Xv0
Spotify: https://hubs.ly/Q01L8mSQ0
Amazon: https://hubs.ly/Q01L89Ym0
In the next episode of Breaking Through in Cybersecurity Marketing Podcast, we're having Luke Tucker, VP Marketing at Lightspin!
Catch his episode this week wherever you listen to podcasts.
This week, Cami Ragano, VP of Marketing at SightGain, joins Maria and Gianna to share her expertise as a marketing leader managing SDRs so that SDRs over-achieve their goals! In fact, Cami’s SDR program has helped SightGain achieve:
Demos Booked: ⬆ 268%
Demos Complete: ⬆ 276%
Pipeline Growth: ⬆ 266%
From Washington DC to Australia to London, Cami has led digital demand generation and brand campaigns that touch nearly every corner of the globe. With a focus on start-up cybersecurity SaaS enterprise software, she has built a career around innovative digital marketing campaigns and customer-focused events that drive revenue.
Listen wherever podcasts are found, including:
Apple Podcasts: https://hubs.ly/Q01Kl1L_0
Spotify: https://hubs.ly/Q01Kl7cL0
Amazon: https://hubs.ly/Q01Kl7CZ0
This week, Hushly CMO James Kessinger joins hosts Gianna and Maria to talk about the "bowtie" funnel and marketing's new(er) role in creating upsell and cross-sell opportunities. They discuss ABM, the unique buyer in cybersecurity, and tying experiences across the digital journey.
James also gives them a peek under the hood into how Hushly uses their integrated experience cloud to market to marketers like us, and shares the data that Hushly has aggregated from their platform on ABM for cybersecurity buying.
Listen wherever podcasts are found, including:
Apple Podcasts: https://hubs.ly/Q01JNdYC0
Spotify: https://hubs.ly/Q01JMZVp0
Amazon: https://hubs.ly/Q01JN3NL0
27/03/2023
This year's RSA Conference theme, STRONGER TOGETHER, celebrates the ways the cybersecurity community coming together contributes to industry innovation. Register to attend 2023, taking place April 24-27, and use Cybersecurity Marketing Society member discount for exclusive Full Conference Pass savings.
https://hubs.ly/Q01J84kH0
There's a lot to unpack from this cybersecurity marketing industry veteran! Nimmy Reichenberg, the current Head of Security Operations Marketing at Google Cloud will share what he's learned from 20+ years of experience in the field - most recently as CMO at Siemplify (Now Part of Google Cloud)!
Make sure to catch the new episode of the Breaking Through in Cybersecurity Marketing Podcast wherever you listen to podcasts this Wednesday!
WE DID THIS BACKWARDS! 😳 This commercial was supposed to go out yesterday, not today! 😅
Please enjoy this video teasing today's (already live) amazing episode with Dani Woolf, Director of Demand Generation at Cybersixgill!
Dani's episode on making marketing better through audience research, customer centricity, and *really* knowing your target audience is LIVE!
Listen on Apple Podcasts, Spotify, Amazon Podcasts, or wherever you listen!
Hacker Valley Media
Getting your marketing in front of government customers can be a very difficult endeavor, especially when traditional marketing tactics don’t apply.
In this episode, Mary Yang, Chief Marketing Officer of LookingGlass Cyber Solutions, Inc. joins the Breaking Through in Cybersecurity Marketing Podcast to discuss the strategies she uses to connect her message and product with her FedGov clientele:
✔️Specific restrictions within FedGov marketing that don't apply to commercial marketing
✔️The importance of leveraging thought leadership and content marketing
✔️The federal buying process and cycle
✔️Why understanding your audience and their needs is a critical ingredient in your government marketing strategy
Listen wherever great podcasts are streamed and downloaded! Produced by the Cybersecurity Marketing Society and Hacker Valley Media: https://hubs.ly/Q0164FCJ0
09/03/2022
How do you make your brand stand out in a sea of cybersecurity marketing? Especially at such a crowded event as RSA Conference? Sometimes, all it takes is a fresh idea, a killer pitch, and a wee bit of luck. In this episode, Samuel Tyler, Sr. Director of Corporate Marketing at Bugcrowd, shares the story behind Bugcrowd’s famous & surprisingly high-performing out-of-home RSA campaign and his advice on how to make your brand stand out from the crowd.
🎙️Listen on Apple Podcasts: https://hubs.ly/Q015H9VR0
🎙️Listen on Spotify: https://hubs.ly/Q015Hgy00
🎙️Listen on Hacker Valley Media: https://hubs.ly/Q015HbPM0
Breaking Through in Cybersecurity Marketing on Apple Podcasts Business · 2022
23/02/2022
It's out! Episode 3 with Seth Goldhammer, VP of Marketing at Spyderbat! Seth goes into product marketing alignment, responsibilities, and why getting a film degree has helped him in cybersecurity product marketing!
Listen on the Hacker Valley Media website or wherever fine podcasts are found: https://hubs.ly/Q014JyLp0