aalva

Your Monday morning thoughts set the tone for the whole week. See yourself getting stronger and living a fulfilling, happier, and healthier life. // 🤍 #aalva ⠀ ⠀ ⠀ 📸 @mollyrustas ⠀ 📸 Pinterest

Happy Sunday! ☕️ Refueling for another great week ahead // 🤍 #aalva⠀ ⠀ ⠀ 📸 Pinterest

Physical characteristics and anatomies do not define womanhood. It is what YOU make of it - not the other way around. // 🤍 #aalva⠀ ⠀ 📸 @elegantmademoiselle

We believe organic feminine care is a key component of a wholistic, healthy lifestyle for women. Your body deserves the best, that's why our products are nothing less than 100% cotton and free from toxins, bleaches, synthetics and dyes. // 🤍 #aalva

Sleep is not only beneficial to physical health but to emotional health, safety and quality of life. A good night's sleep improves learning of any type as it helps in maintaining attention, making decisions, and being creative. Don't forget to get a good nights sleep tonight🌛 // 🤍 #aalva⠀ ⠀ 📸 @pernilleteisbaek

Hotel Excelsior on the Venice Lido, 1957 - by Slim Aarons // 🤍 #aalva

What we put into our bodies - from food to social media content to tampons - has an impact on our overall wellness. You do your best when you feel your best, so don't forget to take care of your mind, body & soul today! // 🤍 #aalva

Monday reminder that you can handle whatever this week throws at you! // 🤍 #aalva ⠀ 📸 Pinterest

Sunbathers at the Hotel du Cap Eden-Roc, Antibes, 1969 - by Slim Aarons // 🤍 #aalva

Happy Friday! Make sure to take this weekend to catch up on some sleep. Getting enough sleep is just as important for good health as nutrition and exercise. A few things you can do for yourself today are: ⠀ 1. Prepare a healthy breakfast or lunch⠀ 2. Drink more water⠀ 3. Go for a walk outside and enjoy the fresh air⠀ 4. Listen to your favorite podcast ⠀ Do something today that your future self will thank you for! // 🤍 #aalva ⠀ ⠀ 📸 @lovisabarkman

Dreaming of a weekend getaway to the newly renovated Villa Alma in Visby // 🤍 #aalva

It’s the first day of September! You know what that means... new month, new beginning, new mindset, new focus, new start, new intentions and new results! // 🤍 ⠀
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Vogue Scandinavia: Issue 1 // 🤍aalva
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Monday: perfect time to reboot and start fresh

Dreaming of a weekend getaway at Grand Hotel-Dieu in Lyon, France

"You are allowed to be both a masterpiece and a work in progress, simultaneously." ⠀ - Sophia Bush // 🤍 #aalva ⠀ 📸 @Alexandria_coe

Don't forget to tell yourself positive things daily! You must love yourself internally to glow externally. Happy Wednesday! // 🤍 #aalva ⠀ 📸 @biancaingrosso

“Self-care is not self-indulgence, it is self-preservation.” -Audre Lorde ⠀ Remember to take time to relax & breathe deeply today, even if it’s just for a minute. // 🤍 #aalva ⠀ ⠀ 📸 @Valerie_aflalo

Dreamy view // 🤍 #aalva ⠀ 📸 @revolve

Reset, refocus, readjust, restart. Show gratitude for the weekend you've had and set your intentions for the week to come! // 🤍 #aalva Dreamy workout spot: 📸 @melissaodabash

Weekend enjoyment starts here... Happy Saturday! // 🤍 #aalva

Exciting things are happening!

Exciting things are happening!

A book, the beach and sun. Can a girl want more?

Look for the magic in every moment. Happy hump day!

Rise up, start fresh see the bright opportunity in each day.

Every sunset is an opportunity to reset. ⠀⠀⠀⠀

I'll have an affogato, coffee on the side please!

Your body is a temple, your own personal place of worship. At aalva, we believe what you put into your body matters. That’s why our products are free from toxins, bleaches, synthetics and dyes

Lemons are beautiful. Their brightness illuminates the most rainy of days. Their sour juice can be the most perfect addition to a recipe to harmonise the overall flavours.

1 year ago today I completed my final chemotherapy treatment for breast cancer. 1 year later I’m channelling my journey to bring clean, sustainable and beautiful feminine care to women. We overcome many challenges as women. Our highest power of femininity shouldn’t be one of them. I’m continuing to learn and grow as a woman every day and explore what feminine care - care of my female body and mind - means for me.

What does feminine care mean for you?

xx Marley, founder of aalva
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On International Women’s Day we would like to share our founder story on what it means to be a woman, a leader & a 2020 breast cancer survivor (though she prefers “thriver” with an impeccable wig!). We hope to inspire and impact many other women on this journey. Thank you for the Alma New Award 2020 & welcoming us as a member. • “A strong woman looks a challenge in the eye and gives it a wink” 😉
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Happy Monday! Meet our second Alma Award winner Marley Kaplan.

2020 brought Marley more challenges than just the pandemic. She was already living an active and plant-based lifestyle when she was diagnosed with breast cancer at the young age of 32. This experience taught her that it takes more than green juice and pilates class to be in top shape.

“What we put in and on our bodies - from food to social media content to tampons - has an impact on our overall health. While there is a growing trend towards organic food, beauty products and clothing, feminine care has been overlooked. Most tampons and liners on the shelves today contain toxins that are being directly absorbed by our bodies month after month, year after year.”

This is why she founded aalva ( ), the first direct-to-consumer organic feminine care brand of its kind. Built on the Swedish principles of quality, sustainability and innovative design, aalva is created for women to have access to feminine care that truly cares for us.

“I created aalva to empower & enable a clean lifestyle for the modern woman by reinventing how feminine care is developed, consumed and perceived. Our aim is to encourage women to feel proud of their femininity in their own homes, at the office and other public spaces through conscious and sustainable design. Receiving the Alma New Award membership will mean I have access to a creative environment and supportive community to properly launch and grow aalva.”

We can’t wait to share what we’ve been working on with all of you! ✨🥰