MarPro Podcast

Refreshing Advice That Helped These Marketers Get to the Top We asked the latest trailblazers featured on Adweek—what’s the single best piece of advice you’ve ever received?

We consume too much of everything! Maybe it's time to take a look at what and how we buy things. This isn't a sustainable practice.

How American Shoppers Broke the Supply Chain The ports are clogged because Americans ordered so many things that there's nowhere to put them.

What is and why should you care? Check out this introductory video on the merging of minds between the marketing master Rusty Pepper and procurement pro Dana Small!

Here - https://marpropodcast.com!

MarPro Intro Video - The Marketing Procurement Podcast No matter if you are in marketing or procurement supporting marketing, this podcast is for you! We tackle the everyday issues from both a procurement - MarPr...

Check out another episode of MarProPodcast.com! Where we talk to the author of buying less for less!

It's an episode you won't want to miss if you are into saving money.

Buying Less 4 Less

Google Ads has announced Performance Max, a service it claims will help advertisers bolster incremental reach by as much as 13%.

Google Ads Rolls Out Performance Max Globally Google Ads has announced Performance Max, a service it claims will help advertisers bolster incremental reach by as much as 13%.

Check out the latest episode with the latest technology! https://marpropocast.com

What is Holopresence? What is holopresence and how can it benefit your company? Watch the clip and find out more!

Check out this and other episodes at MarProPodcast.com!

Buying Less 4 Less

Check out the podcast at Mapropodcast.com!

Biggest Sin in the Business

Broadridge Expands by Acquiring Digital Marketing Platform | MarTech Cube Broadridge Financial Solutions, Inc. (NYSE:BR), a global Fintech leader, today announced that it has acquired AdvisorStream, a leading provider of digital engagement

"The industry’s rapid transformation to the digital medium blurred the lines between B2B and B2C buying experiences, paving the way for prospects’ demands for self-service buying experiences and community-driven approaches. While B2B marketing teams have no choice but to meet these needs, they often lack the tools to execute it."

Take note !

Adobe Summit 2021: Why Marketing Teams Need To Fully Embrace The Digital World The industry’s rapid transformation to the digital medium blurred the lines between B2B and B2C buying experiences, paving the way for prospects’ dema...

Greater Than One Group Appoints New SVP Of Strategy & Growth The Greater Than One (GTO) Group, a privately held, global marketing and communications agency focused on providing clients with a unique blend of custom practice offerings, announced that Chris Mycek has been appointed Senior Vice President of Strategy & Growth.

Sure, we've connected our CRM system to our website... We've setup workflows so automatic emails go out when a lead is received and a task is assigned. But from there, the "automation" part ... literally falls off a cliff

An industry that's ripe for disruption!

On CRM: The Biggest Problem With Marketing Automation Software Today's marketing automation softare is woefully inadequate, particularly for small businesses.

‘It can easily spin out of control’ - this should be of no surprise to or to .

It's learning to manage the aftershock that becomes the focus when scope creep is an issue.

Confessions of a freelance creative on the rise of scope creep For freelancers on retainer, managing clients' expectations while also staying within the bounds of the agreed upon job can be a delicate balance.

Albertsons jumps on early payment trend to boost supplier diversity Early payments give suppliers access to capital and the ability to scale, the company said.

pet peeve #1 - when we are engaged too late in the process!

Check out this clip from - The One and Only Procurement .

And listen to the full episode here - https://marpro.buzzsprout.com/



https://www.youtube.com/watch?v=MUFKkKthQwk

MarPro - The Marketing Procurement Podcast Marketing and Procurement are two sides of the same coin. Yet, they are at opposite ends of the spectrum, where one focuses on branding and customers, and the other on driving out costs and inefficiencies. ...

Episode one launches tomorrow on buzzsprouts! Check out a sneak peak on Youtube!

MarPro with Kaleigh Wilson - Insights Marketing procurement - Buying less for less. Learning to align goals between marketing and procurement.

Want to know a little bit more about MarPro - The Marketing Procurement Podcast?

Then check out the intro video below!

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MarPro Intro Video - The Marketing Procurement Podcast No matter if you are in marketing or procurement supporting marketing, this podcast is for you! We tackle the everyday issues from both a procurement - MarPr...

You've all heard "Cash is King", but do you know how it relates to your role in ?

Check out this great article about cash management, and how you can positively impact it within your company.

Throwback Thursday: Skills for the Modern Procurement Pro – Cash Management « CPO RISING – THE SITE FOR CHIEF PROCUREMENT OFFICERS & LEADERS IN SUPPLY MANAGEMENT [Editor’s Note: We continue our “Throwback Thursday” series with another look at a past entry on the skills needed for today’s procurement leaders.]

Many of the changes the pandemic has created in the world of ad selling, are unlikely to go away.

Check out - 6 Ways the Pandemic Has Changed Publishers’ Ad-Selling Processes to stay up to date on trends.

6 Ways the Pandemic Has Changed Publishers’ Ad-Selling Processes The CROs of seven publishers explain what they do differently now.