b.yondcreatives

The first part of our job with clients is to break down misconceptions they have about their brand, and branding in general.

Then we start from scratch and can really build a strong brand strategy and identity for their business.

Here are some of the things we’ve heard clients tell us, and our answers. Are there any you’ve told yourself about your brand before?

Let us know if this helped and if we should turn this into a series

The ups and downs of entrepreneurship and owning a brand make it really easy to dwell in the past - past failures (why did I do that? If only I could go back) and past successes (that big deal you closed 6 months ago, the sales from last year etc).

BUT, there’s only one way, and it’s forward - always. We take in these experiences, learn what we can from them and keep moving to build new standards, and achieve new goals 🌶

•
•

Some things to keep in mind as you build and grow your brands 🖤

•
•

It’s great to have it all figured out on the outside: your aesthetics, your social media, the way your brand talks and feels.

But, what’s happening inside your business is JUST as important. Your team needs to connect with your vision, and trust in the fact that what they’re putting out there is true and genuine.

Brand starts inside out, remember that! 🖤

•
•

While some would like to think brand strategy is rocket science… it really isn’t.

However, it does take true commitment — and it’s not always the most exciting thing on earth. A lot of the work is done ‘in the shadows’, repetitive and not the sexiest.

But without that work, the fun parts (such as launching new products, brand shoots or working on a cool aesthetics) just won’t hit!

Remember, branding isn’t about looking good… it’s about making your business SELL! 🌶

Building and growing a brand is hard, and sometimes very lonely.

As entrepreneurs, we’ve also been through difficult times when it was hard to open up, and get back up. But we found ways, and did 🤍

So, if you’re going through that right now, we’ve got some reminders that we hope we’ll help you

When you start focusing on the simple, yet most important things that make your brand, then your business starts to grow.

You don’t need a huge advertising budget or millions of followers - BUT you needs to spend the time, allocating the right resources to your brand.

And we’re here the help, DM us 🖤

•
•

Have you truly taken the time to understand your audience's needs, desires, and dreams?

When you understand the importance of putting your audience at the heart of everything you do, you’ll see that you’re on the right track to build a successful brand. 🌶️

P.s. Don’t underestimate the power of market research, analyzing your competitors, and asking your customers for feedback!

•
•

If there’s one thing we want you to remember before you start to endlessly scroll through Pinterest (we’ve been!!) is STRATEGY first!

All of your visual identity, including your fonts, need to stem from strategy: it needs to be based on meaning and data. It’s the only way to build an impactful, effective visual identity :)

•
•

   

Ahhh all of the things we’ve heard since we started B.YOND (and our other brands).

And to be honest, we don’t blame the people who’ve said this to us. They don’t really know what it’s like to own and grow a brand — and that’s why being an entrepreneur can be so lonely at times.

No, being your own boss isn’t easy — for most, it means a lot of sacrifice and being switched on at all times.

No, we didn’t get lucky with our brand — we worked hard (still do), made a lot mistakes (still do), and have gone through very tough moments (still do).

No, being an entrepreneur isn’t fun every day. There’s a lot of repetitive days, like with any job, and there’s a lot of things you’re ‘forced’ to do — because as the owner, no one else can do it for you.

And while it might look like overnight success when you fall on your favorite entrepreneur’s extra curated Instagram — no, it wasn’t overnight success. It’s long days, and night of hard work and sacrifice.

Owning a brand is the most rewarding thing we’ve ever done — but it’s also the hardest (can one really come without the other?).

Can you relate to this? Let us know ❤️‍🔥x

•
•

Your brand doesn’t need to be complicated and over the top to be significant.

Actually, it shouldn’t.

A strong brand is easy to connect with… and for that to happen, it also needs to be easy to understand.

We won’t say it enough: an authentic purpose, a universal story, a clean aesthetic and a consistent experience is what your business needs to become a strong brand that sells! 🌶

•
•

There’s a few things you NEED to work on in order to get a strong, unique brand that actually converts into sales.

Here are the 4 steps of the B.YOND Blueprint that’ll turn your business into a brand.

You’re welcome ;) x

•
•

 

Yes, it’s great to invest in agency and/or a brand designer.

Yes, it’s great to spend time working on your brand’s strategy when you first start your business.

But, you know what’s even better? To consistently work on making sure your brand stays relevant and evolves with your audience, the market and your business’s growth.

Your brand is your FOREVER baby, take care of it

When we started our business and brand almost 4 years ago, we were completely different people.

Now, we’ve grown, and our team has too BUT there’s definitely some things we’ve learnt from, that we can share with you.

Here are the 3 mistakes we’ve made, and what you can do instead for your brand ❤️‍🔥

•
•

Lately, we’ve received a lot of branding-related questions, so we are excited to share our monthly Q&A series with you. 🌶️

We share with you our insights and tips to help you build a successful brand.

Feel free to DM us and ask us anything, no question is wrong when it comes to brand strategy!

Branding and marketing work hand in hand — and really can’t work without each other.

If your business doesn’t have a soul (your brand), there’s really nothing for you to promote (your marketing).

And if you’re not willing to put all of your energy into making sure your brand’s out there, what’s the point of it all?

Building a strong brand sets the stage for effective marketing strategies that resonate with your target audience and drive your business toward success. 🔥

Did you find our explanation helpful? Let us know in the comments.

•
•

We’ve learned it the hard way over time. For your brand to grow, you’ve gotta learn to say NO.

Say no, when a decision doesn’t align with your values.
Say no, when you can feel in your guts that while something looks good on paper, it’s not right long term.
Say no, when it works financially, but doesn’t reflect the vision you have for your brand.
Say no, when a situation sounds great, but the people involved don’t share your standards.

Your brand is the accumulation of all the small decisions you make over time. And sometimes, you’ve gotta put your foot down when something doesn’t feel right. Even if there’s a lot of money involved.

Long-term strategy and decision making is what will make your brand successful in the long run.
•
•

Does your business have an unforgettable brand? 💭

Look, if you plan on building a successful business to achieve financial and creative freedom, you need to invest in your brand.

Branding isn't just about aesthetics; it's the strategic backbone that makes your business memorable and profitable.

A strong brand captivates hearts, differentiates from competitors, and builds trust. It's the emotional connection that fuels customer loyalty and drives sales.

The question is: do you want to create a business that leaves a lasting impression on your customers? ❤️‍🔥
•
•

Did you ever stop to think about how much YOU influence YOURSELF?

We always talk about how much the people you surround yourself with shape you. But, you’re that first and most important person!

The way you talk to yourself, the words you use, the voices you let are sooo important. They really define the outcomes of what you do and how.

And I mean, if you’re gonna work so hard on building a strong brand and business, why not shout how proud you are on all the rooftops? ❤️‍🔥

Nurture your vision, celebrate even the smallest progress, and keep being your #1 fan through all of the ups and downs! If you don't believe in yourself, who will? 🖤
•
•

Branding is not just a logo or color scheme. It's about:

→ Building trust and credibility with your customers;
→ Building recognition and loyalty;
→ AND creating a memorable and meaningful experience for your customers.

Do you recognize the element we keep repeating? ;)

Make sure you build a brand and a branding that resonate with your customers; it will set your business up for success. 🤍
•
•

Did you know that colors are a driving force behind every decision-making?
Yes, that’s true!

It’s more than building a beautiful visual identity - it helps ;) - but it’s about making people feel.

They can tap into the subconscious mind, influencing perceptions, impacting your customers’ impressions of your brand, and making them consider whether to buy or not.

Did you know about this? And did it influence your brand colors?

Are you truly committed to becoming a successful business owner?

Then, why do you keep delaying building a strong and effective brand?

Your brand is the heart and soul of your business, the promise you make to your customers and the foundation of your success.

So, if you're not investing in your brand, you're not investing in your customers and your business's success.

Tell us, are you putting your brand first? 🤔

We’ve had no money, and we’ve had a lot of money.

When our business was struggling, it was hard - but we were driven as EVER. And the 3 months our business made the most money, we were lost.

We got overwhelmed, and forgot our guiding star in everything since the beginning: our why. Our brand took a hit as we were focused on making our clients, and while we don’t regret, we do regret slowly moving away from what drives us.

Remember - the only way you’ll not only keep growing as a brand, but also as a fulfilled brand owner is by staying true to why you’re in this thing! 🖤

We couldn't think of a better example than to reiterate how important it’s to build an effective brand strategy!

A brand strategy is an investment in your brand and supports your business over the long term. It’s crucial to help you build a community of LOYAL customers.

Do you need any more proofs that it’s time to invest in your brand? 

These results can be yours! If you actually want to achieve them, you’ve to be willing to put in time and effort. 🤍 

We can help you take the leap - book a 1:1 coaching call with us through our website (link in bio) or send us a DM ✉️