Usama Digital
Digital Marketing Hacks & SEO Strategies
17/09/2021
12 Sources for facebook & instagram content ideas
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The way brands get discovered has changed massively in recent years, with a large majority of new customers now coming from the web. This makes digital marketing skills an absolute MUST if you want to build and sustain a successful brand going forward.
This is the essential knowledge you will need to know if you want to succeed as a Digital Marketer.
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Copywriting is a crucial skill in todayโs content-hungry economy. Information has never been more valuable and the huge surge in demand for digital-based brands makes online content a valuable commodity.
1) Be original
2) Name it.
3) Add value.
4)Tailor your content to suit your target audience.
5) Be brief.
6) Use variety in your copy.
7) Get emotional.
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Optimizing your website is still an essential step you must take, to show people that your business is reliable and reputable. Luckily, these days you donโt have to understand complex coding or pay someone an exorbitant fee to enhance your website, so it loads fast and is optimised for mobile devices.
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Conversion Rate Optimization (CRO) refers to the process of optimizing your website to maximize the number of people that take the desired action you want, like signing up for your newsletter or making a purchase on your website. As you might have guessed, the โConversionโ part happens whenever people take the specific action they desire.
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Do you find youโre creating great content but still not getting the audience you want? If so, itโs highly likely youโre not creating the right sort of content, as the way people consume content, and the type of content they consume is changing rapidly. To survive, you must evolve your own content creation strategy, to make sure youโre using the right tools and using them correctly, and in all the right places.
Thanks For Reading๐
08/09/2021
WHY DO MOST PEOPLE FAIL WITH FACEBOOK, MESSENGER AND INSTAGRAM ADS?
Because They do not follow the 2 steps of a customerโs journey on social media.
1)The first thing you need to do on SOCIAL MEDIA is to reach people.
2)Secondly, you need to engage people and make them an option.
FACEBOOK ADS ARE WELL STRUCTURED AND EASY TO FOLLOW.
You always set up your campaign in 3 simple steps:
1) A Campaign Objective helps you define your goal and budget. We always recommend setting up a small budget of 2 โ 5 dollars a day, until your campaign is performing well.
2) Ad set helps you to set up your targeting and retargeting options as well as placement of your ads. This way you can use all the powers of Facebook, Messenger and Instagram. You can push your ads on all platforms simultaneously. You can also use the power of automated placements. Nowadays, Facebook is publicly promising to deliver the best results with automated placements.
3) Ad creation is the moment you can show all your creative skills. You can create a picture, a carousel, or a video with compelling text and link with a strong call to action.
When you create more Ads inside 1 Ad set within 1 Campaign, Facebook can test these Ads for you and help you in finding the one that is the best performing. This will greatly increase your efficiency. This is called Budget optimization. Facebook will choose for you the best performing ad to help you to increase your profits and decrease your costs.
I hope you enjoyed this topic.
05/08/2021
SEO
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