Rex morgan copywriter

👉the most successful Secrets Lead have these certain commonalities:

The secret is intriguing and beneficial

It is introduced in the headline

It is not disclosed during the lead
As the letter progresses, more clues are given

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🧐what’s the full formula for an effective Problem-Solution Lead?

It goes something like this …

Target those worries that keep customers up at night.

Make sure they’re worries that carry deep emotional weight.

You have to stir those emotions first, to prove you feel your prospect’s pain.

You don’t want to linger on the problem too long before offering hope.

You must offer hope of a relevant solution at some point in the pitch.

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🤔What to include in a promise lead?

well, here is your check list:

Should start with the product’s biggest benefit.

Should hit the targeted promise right away.

Must connect the core benefit to the prospect’s core desire.

Should sound as new and original as possible.

Should be bold but still believable.

Must follow with even bigger proof.

Often focus on speed, size, or quality of results.

Usually won’t work to skeptics or highly “unaware” prospects Can work very well with “on the fence” prospects.

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🔥⭐Do this and skyrocket open rates

Here are some promise headlines examples

Six Ways to Make People Like You Instantly

Do This and You’ll be Welcome Anywhere

A Simple Way to Make a Good First Impression

Twelve Ways to Win People to Your Way of Thinking

How to Interest People

How to Get Cooperation

An Easy Way to Become a Good Conversationalist

Letters that Produced Miraculous Results

How to Spur Men on to Success

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When Pure Promise Leads Work Best 😎?

as often as there are times when a prospect needs a more subtle approach

there are also times when a simple, direct promise really is best.

And again, you’ll find it’s always tied up with how “aware” and ready your customer is to hear about what you’re selling.

This can be easy to test. Since almost every kind of lead type will include some kind of promise,

often all you need to do is remove the extra elements to unearth the pure promise hidden underneath.

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🚨🚨🚨A Warning about “FREE”

Featuring something “FREE” is common in Offer Leads, but it might not always be the
best or strongest way for you to go.

Why?

When your gift or set of giveaways feels almost as valuable as the product you’re selling, it’s rarely a problem.

Prospects are likely to sign on for the bonuses, but they’re also likely to stick around and try what they’ve paid for too

because they can rationalize that they’ve gotten their money’s worth already.

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💸Most successful Offer Leads still share a similar formula.

It goes something like this…

Immediately focus on the most emotionally compelling detail of your offer Underscore the most valuable benefit of that deal

Elaborate on that same deal-benefit in the lead that follows

at some point, include a compelling “reason why” you’re offering that deal

Each of these four steps in the Offer Lead formula is important.

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😔as powerful as they can be, you do have risks to consider when testing indirect leads.

You might accidentally use an indirect lead when you don’t need to.

You might pick a lead that’s too indirect to connect back to your product.

You risk being too subtle by taking your time to get to the product.

You risk boring your customer by taking too long to get to the product.

You risk getting distracted by writing something “interesting” but not relevant

And one of the best indirect leads to sell to a cold audience is

🏇🤺The Story Lead:

This may not only be the most indirect way to open a sales letter, but also one of the most consistently powerful.

Everyone loves a story.

What’s more, stories can engage readers who don’t know you or the product well or who might flinch at a more direct, unbelievable claim.

Testimonials,guru bios, historical proof, or track record — all yield Story Leads.

Just make sure to tell the story quickly and keep it in context of the bigger promise/core idea of the promotion.

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😴Working with a less aware customer?

When you’re working with a less aware or skeptical customer,

the great power of an indirect lead is it
Can open — or re-open — the door on that relationship before the customer has the chance to get confused

Or sock your offer away in a pigeon-hole of “heard that, done that before.”

You might want to try one of the more indirect kinds of leads when:

You’re writing to a customer who knows little or nothing about you.

You’re selling something that needs explanation.

You’ve got a jaded customer with a lot of skepticism to overcome.

Your product has a timely news connection too big to ignore.

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🥶sell more to Cold leads and unaware customers🤪

The less your customer knows about you, what you’re selling, or his own needs, the less effective a direct lead is likely to be.

For instance, he might not know what sets your product apart from similar ones.

He might not understand what makes you credible.

Or, he might not even be aware of the problems you’re promising to solve at all.

In each case, a lead that’s too direct risks forcing assumptions or ignoring obstacles that will get in the way of making your sale.

So, you’ll want instead to close that awareness gap before you try to reveal the details of whatever you’re offering.

And one way to do that is storyselling

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⛔For better marketing, understand this core principle.

you’ll find times when a purely direct approach comes on too strong or makes it too easy for a target customer to assume he’s not interested,

even before he actually knows what you’re
selling.

This happens more often when:

Your customer trusts you less as a resource than you imagine.

Your customer just doesn’t trust the scope of your claims.

Your customer doesn’t believe a solution to his problemis possible.

Your customer doesn’t even know there’s a problemworth solving.

Your claims all sound too much like everybody else’s.

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Better advertisement for more sales ♾️

Lead your advertisement with one, and only one, powerful idea

Make sure that the idea creates an emotion, a single emotion, which will compel the reader to respond

Support that idea with one engaging story or compelling fact

Direct the reader to one, and only one, action
What is a great advertising idea?

in short, a great ideais:

Big (enough to stir interest)
Easy to understand
Immediately convincing
Clearly useful (to the reader)

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EASILY, Multiply your sales with copywriting!

🤠🤠Here is an easy model to look at copywriting and how you can visualize it

One good idea:
“There’s no product easier to create or sell online than a simple, straightforward
instructional or how-to e-book.”

One core emotion: “It is simple! I bet I can do it!”

One captivating story:

Told brilliantly in 17 words: “Would you be interested in investing $175 to make $20,727?
That’s exactly what Bob Bly just accomplished!”

One single, desirable benefit:

“Now, I want to show you how to make huge profits creating and selling simple e-books … ”

One inevitable response: The only way to get this book for $19 is to “click here now.”

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😱😱About 80% of the emotional impact of any
piece of advertising copy will be determined by…………..

the first 20% of the copy.

when it comes to writing breakthrough copy,

the lead is, by far, the most important part

The headline gets attention. The lead either forges an instant connection with the reader — or the package fails.

It is the hook that makes a great package — if you involve them there, your chances of success will soar.

The more you involve, the more you succeed.

important objectives:

1. You must move the prospect emotionally.

2. You must persuade him intellectually.

Both jobs are equally important. But, to write breakthrough ads or promotions, you must do the emotional persuasion first.

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Why you need story in sales? And The real job of a story 🤔🧐?

A story's job is to put the character through tests that even in her wildest dreams, she doesn't think she can pass.

And to sell emotions

Here is how to write a story that works:

1. Don’t let your characters admit anything they aren't forced to, even to themselves. Information has to be earned.

2. Do allow your character to have secrets, but not to keep them.

3. Do ensure that everything the character does to remedy the situation only makes it worse.

4. Do make sure that everything that can go wrong does.

5. Do let your characters start out risking a dollar but end up betting the farm.

6. Don't forget that there's no such thing as a free lunch, unless it's poisoned.

7. Do encourage your characters to lie.

8. Do bring in the threat of a clear, present, and escalating danger. Make it concrete! Don't be vague. Have a ticking clock!

9. Do make sure your villain has a good side.

10. Do expose your characters' flaws, demons, and insecurities.

11. Do expose YOUR demons.

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💫💫How to make your story useful and work on the reader?

To make your story work you have to follow a specific elements formula

And the story's job is to persuade emotionally and give emotional reasons to buy or take action

So if selling more of your services sounds like something that you want to do

You must follow the checklist below to get the desired results

• Does your story follow a cause-and-effect trajectory beginning on page one, so
that each scene is triggered by the one that preceded it?

• Does everything in your story's cause-and-effect trajectory revolve around the
character's quest (the goal)?

• Are your story's external events (the what happens) spurred by the character’s evolving
internal cause-and-effect trajectory?

• When your character makes a decision, is it always clear how she arrived at it,
especially when she's changing her mind about something?

• Does each scene follow the action, reaction, decision pattern?

• Can you answer the "and so?" to everything in the story?

And after you get the story right you have to link it to your offer the right way too

So that it sounds natural and more convincing

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👾👾how Write a story that's exciting from the beginning?

With holding information very often robs the story of what really hooks readers.

Avoid convenience, contrivance, and coincidence.

If we don't know there's intrigue afoot, there's no intrigue afoot.

Make sure you get these things right:

• Have you made sure that the basis of future conflict is sprouting, beginning on page one?

• Have you established the versus so that the reader is aware of the specific rock
and hard place the character is wedged between?

• Doe the conflict force the character to take action, whether it's to rationalize it
away or actually change?

• Have you made sure that the story gains something by withholding specific facts
for a big reveal later?

• Once the reveal is known, will everything that happened up to that point still make sense in light of this new information?

And if you are thinking, what does this have to do with sales?

Well, it will persuade people to take action, and make them feel involved in your mission.

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What is a story that sells, about?

👉Story is about change, which results only from unavoidable conflict.

A Story's job is to tackle exactly how we handle the conflict between safety and risk

which boils down to the battle between fear and desire.

In Sales, the goal is to embrace conflict and harness it to suspense.

Overcome objections and give emotional reasons to buy

And character is typically caught between:

• What the character believes is true vs. what is actually true.

• What the character wants vs. what the character actually has.

• What the character wants vs. what's expected of them.

• The character vs. themself.

• The character's inner goal vs. the character's external goal.

• The character's fear vs. the character's goal (external, internal, or both).

• The character vs. the antagonist.

• The antagonist vs. mercy (or its appearance).

And when selling to a cold audience using story will never hurt your conversions it will only improve them

And linking the story to your offer or product is not the easy part so

make sure you are using a professional to get to do that the right way

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Can drama multiply your revenue?

There is a reason why drama TV shows are super popular and there is a way that you can use drama to sell more of your products or services

And that's true using drama in your stories and through storieselling

So here is how you can use it in a simple checklist

☄️☄️High drama story checklist

Adding external problems adds drama only if there is something the character must confront to overcome their issue.

• Do you know what your character wants?

• Do you know what your character's external goal is?

• Do you know what your character's internal goal is?

• Does your character's goal force them to face a specific long-standing problem or fear?

And there is a way to place drama in the story

It's more complicated than just answering these questions

But that's something I can do, so let's connect and see how we can multiply your revenue

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How to look like the hero in your story that gets your clients to buy from you

This is something you will use to sell and to give more emotional reasons which will help the people feel understood

Is that sounds like something you would like to use I have this checklist for you

✍️ what you know emotionally for a more impacting story checklist:

• Does your character react to everything that happens and in a way that your reader will instantly understand?

• If you're writing in the first person, is everything filtered through the narrator's
point of view?

• Do you use body language to tell us thins we don't already know? Think of body
language as a "show don't tell."

Now if you are thinking where do you implement these tips and checklists

the answer is in your landing page in your about page and everywhere that you talk about yourself or about the hero of your product or service

Because people must like the hero of the story and if that's you there are things that you have to follow

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How to sell more through emotions?

To sell we need to give logical and emotional reasons

ONE of the best ways to give emotional reasons is through storytelling

Obviously, There's a Right Way and A wrong way to tell the story

And that's why today

I'm giving you this story telling checklist that will help you construct your story

in a way that will help you give more emotional reasons to take action

🌟Better story telling Checklist:

• Do we know whose story it is?

• Is something happening, beginning on the first page?

• Is there conflict?

• Is something at stake?

• Is there a sense that all is not as it seems?

• Can we get a glimpse of the big picture?

So if your clients are not coming at you the way you would like them to

and you don't see any passion in them

you must check the way you are telling your stories

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