The Marketology Lab

Our this week goes out to Chanel No.5! Their Mother’s Day poster commercial from 2023 is a testament to the brand's timeless elegance and emotional resonance. With a single image, Chanel truly captures the essence of maternal love and appreciation, striking a chord with audiences worldwide. Both the simplicity and sophistication of the poster design reflect Chanel's iconic aesthetic, while the subtle incorporation of the signature Chanel No. 5 bottle adds their signature touch of luxury!

Sometimes the most creative marketing strategy comes from an unexpected partnership. This week’s , we are looking at the collaboration between Heinz and Absolut Vodka. The unlikely duo made the decision to collaborate in order to produce a renowned, yet limited-edition, vodka pasta sauce in the UK. Heinz provided the culinary know-how for the delectable pasta sauce, and Absolut Vodka elevated it. The campaign is a prime example of how companies might participate in a social media conversation. Pasta and vodka gained popularity in 2020 after influencer Gigi Hadid posted her sauce recipe, which quickly gained widespread attention. The response gave rise to a natural chance for Heinz and Absolut to work together. By combining their expertise and resources, both brands are able to push the boundaries of traditional flavor profiles and offer consumers an unforgettable taste experience.

The struggle!

Meet our Marketologists:

STEPHANIE, CO-FOUNDER:

Q: What’s your professional background?
A: After some time in sales I spent 3 years as part of the street team for Capital FM in the UK. When I moved on from there I went freelance, working with the country's top experiential and guerrilla marketing agencies. I then took a series of strategic/management roles both over there and over here - I met Megan through one of them and we quickly became great friends. Here we are a few years later and we’ve decided to reignite our professional chemistry to create The Marketology Lab.

Q: How do you like to start your day?
A: With coffee! I’m British so I was always a tea drinker, but alas, America converted me!

Q: What do you like most about marketing?
A: The energy it gives me. I’ll often wake in the night with an idea, type it in my iPhone notes and then struggle to get back to sleep because I can’t wait to execute on it the next day.

Q: What’s the most interesting thing you’ve done to market a brand?
A: While working in radio I was promoting a competition for listeners to win their dream wedding, as part of the promotion I had to wear a wedding dress every shift for 3 months. One rainy weekend we happened to also be promoting a fitness bootcamp - the result was army training, on a muddy field, in a wedding dress, in the pouring rain!

Why did you pick a career in marketing? Tell us in the comments below.

Let's take a guess... you were today years old when you found this out?

😳 Always follow the Brand Guide!

For this week’s , we are showcasing a SWEET April Fool’s campaign done by Sour Patch Kids! Sour Patch Kids stirred up a storm of laughter this April Fools' Day with their prank: introducing "Sour Adults"! The candy brand known for its tongue-tingling treats decided to flip the script, targeting the grown-ups who've outgrown their sweet tooth. The fictional "Sour Adults" concept promised all the pucker-worthy sourness with a dash of mature sophistication – a hilarious twist on their classic sour candy.

Their marketing team went all out, teasing the idea of a sour candy that matches the complexity and seriousness of adult life. They playfully suggested flavors like "Bitter Lime" and "Unsweetened Lemon" to reflect the challenges of adulting. Social media erupted with reactions ranging from disbelief to sheer delight as people couldn't help but chuckle at the absurdity of the concept.

CSR FACT #2
86% of US consumers expect companies to act on social environmental issues.

Need help with your CSR strategy? Drop us a message today.

No matter how big or small, brands change logos all of the time in order to keep up with the latest trends, or to give themselves a new look. We've seen major brands try to find a balance between staying relevant and keeping their distinguishing features that people know and love. Some do it successfully while others struggle. Click the link in our bio to check out our blog about this evolution as well as many more informative marketing pieces!

👋 Hi, we're The Marketology Lab! We're a fun, creative, and ever so slightly audacious marketing agency founded in NYC. Our team has over 35 years of experience, working with startups to Fortune 500 companies on everything from guerrilla marketing to strategic planning. Collectively, we've brought to market some of the most recognizable brands on the planet, including Mercedes, Unilever, Fanta, Beats by Dre, and GoPro. We specialize in brand strategy, creative solutions, digital marketing, and profile elevation. Our team can't wait to get to know yours!

📣 What's your elevator pitch? Let us know in the comments below.

This may seem like a simple tip, but we see so many companies with inconsistent Instagram feed aesthetics. Remember, your prospects will be checking you out on Instagram, so your aesthetics count.

Our favorite apps to use are .app, , and .

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Did you know that 88% of consumers are more loyal to a company that supports a social or environmental issue? How does your business incorporate CSR into your marketing strategy?

Our pick for this week’s is Rare Beauty’s newest, furriest release- dog toys! Rare Beauty's decision to create dog toys is a thoughtful and inclusive move that resonates with pet owners and animal lovers. By expanding their product line to include items for furry companions, Rare Beauty demonstrates a commitment to catering to the diverse needs and interests of their audience. The introduction of dog toys not only allows pet owners to pamper their beloved companions but also aligns with Rare Beauty's ethos of promoting self-expression and care, extending it to our four-legged friends. By incorporating their signature aesthetic and design elements into the dog toys, Rare Beauty adds a touch of style and sophistication to pet accessories. Whether it's a plush toy adorned with the brand's iconic logo or a vibrant squeaky toy inspired by their makeup palettes, these products reflect Rare Beauty's dedication to craftsmanship and creativity.

This move also opens up new opportunities for brand engagement and community building, as pet owners share their love for their pets and their favorite beauty brand on social media platforms. Overall, Rare Beauty's venture into creating dog toys not only expands their product offerings but also reinforces their commitment to inclusivity, creativity, and care for both humans and animals alike!

It happens to us all!

In a world where choices are abundant, your brand's success hinges on the unwavering reliability of your commitments. When you consistently meet or exceed expectations, you're not just fulfilling promises; you're crafting an unshakable bond of trust with your audience.

Ever feel like you're a coffee connoisseur with your morning order down to a science? ☕️ Well, here's a thought: treat understanding your audience with the same meticulous care! It's not stalking; it's strategic admiration. 🕵️‍♂️✨

Share your caffeinated wisdom in the comments below!

Cause Marketing Spurs Content Sharing 🌐💚:
Engage and share! 76% of consumers are more likely to share content related to a social cause. Let's create shareable content that amplifies your brand's impact! 🔄🌍

Source: Adweek

In the realm of business, trust is the currency that fuels lasting relationships. 🤝✨ One powerful way to fortify that trust fortress? Social Proof! 🏆👥

🔍 Testimonials that Speak Volumes:
Customer experiences are your brand's heartbeat. 💓 Share the positive words of satisfied clients; let their stories resonate and paint a vivid picture of the excellence you deliver.

🏆 Awards that Reflect Excellence:
Recognitions aren't just accolades; they're symbols of your commitment to excellence. 🎖️ Display your achievements proudly; they're the badges of honor that distinguish you in the market.

📜 Certifications as Trust Seals:
Certifications aren't just pieces of paper; they're trust seals. 🛡️ Demonstrate your expertise, showcasing certifications that validate your proficiency and commitment to industry standards.

Remember, the magic of Social Proof lies in its authenticity. 🌐 Share genuine experiences, accolades, and recognitions to build a bridge of trust with your audience. 💼✨

How has Social Proof played a role in your business journey? Share your thoughts! 🚀

Got content that's done really well? If it's likely to age well then don't let it go to waste, reuse it by adding it to a revolving schedule. We recommend using it every three months - it will act as a fresh insight for new followers and a reminder for those who have already seen it.

A well thought out content plan is critical to consistency on social media. Consider creating a content calendar in a Google Sheet or Microsoft Excel that's color coded and form a base for what you are going to post each month. Don't feel obliged to fill in every single day because you always need to leave room for what's trending, but aim for at least 60%.

Impactful CSR Videos on Social Media 🎥📈:
Visual storytelling is powerful! CSR-related video content on social media increases engagement by 33%. Let's craft compelling videos that captivate your audience! 🌟🎬

Source: SmallBizTrends

For this week’s , we would be remise if we didn’t share one of the largest campaigns of 2023; the Barbie Movie! Through innovative social media strategies, Barbie effortlessly connects with fans of all ages, sparking excitement and anticipation with each teaser and sneak peek. The careful curation of Barbie merchandise, from dolls to fashion lines, extends the movie experience beyond the screen, allowing fans to immerse themselves fully in the enchanting universe.

Collaborations with influencers and celebrities further amplify the Barbie brand, generating buzz and igniting conversations across digital platforms. With a blend of nostalgia and modern flair, Barbie movie marketing has successfully captured the hearts of both longtime fans and newcomers alike, solidifying its place as a cultural icon for generations to come. 🎀✨

🚨 Algorithm Boost Hack! 🚀✨

Ever wondered what to do with spam comments? 🤔 Here's a game-changing tip: Respond with a red flag! 🚩💬

Instead of deleting those pesky spam comments, reply with a red flag emoji. 🚨 This not only alerts your audience that you're aware of the spam but also ensures you keep both comments visible (theirs and yours). 📈💪

Why does this work? Algorithms love engagement, even if it's spotting and flagging spam. By responding, you're signaling to platforms that you're actively managing your content. 🔄🔍

Turn spam into an opportunity to showcase your vigilance and boost your algorithm game! 🌟🔒

Social Media Favors CSR Content 📲🔄:

Post content that resonates! 72% of social media users are more likely to share CSR content compared to traditional marketing. Let's harness the power of social media for impactful storytelling! 🌟💻

Source: Nielsen

📣 Boost Your Algorithm Game! 🚀✨

Quick tip for social media success: Respond to every comment you get! 🗣💬 Engaging with your audience not only builds a stronger community but also signals to algorithms that your content is worth promoting.

🔄 Algorithms love interaction, and by responding to comments, you're telling platforms that your content is relevant and creating a conversation. 📈💪

So, don't leave those comments hanging! 🚀 Reply, react, and keep the conversation flowing. Watch your posts climb higher in the algorithm and your community flourish! 🌟👥

🌐 Elevate Your Website's Accessibility and SEO with Alt Text! 🚀

Did you know that Alt Text is a game-changer for both accessibility and search engine optimization? When optimizing your website, don't overlook this crucial element!

👁‍🗨 Alt Text, or alternative text, serves a dual purpose:

1️⃣ Accessibility: It makes your website more inclusive by providing descriptions of images for users with visual impairments. Imagine the impact of a web experience that caters to everyone! 🌍💙

2️⃣ SEO Boost: Alt Text helps search engines understand the content of your images, contributing to improved rankings. 📈🔍 Don't miss out on the opportunity to enhance your site's visibility in search results!

✨ Quick Tips for Alt Text Optimization:

Be descriptive: Clearly convey the content and purpose of the image.
Keep it concise: Aim for a brief, yet informative description.
Avoid keyword stuffing: Focus on relevance and user experience.

📱🤝 What is Social Media's Role in Brand Loyalty?

Brand loyalty unfolds on social media! 71% of consumers positively engaging with a brand on social media are likely to recommend it to others. Let's create content that fosters loyalty and advocacy! 🌍💬

Source: Ambassador