SpikeVid

Video should be seen as an investment – according to HubSpot, including video on a landing page can increase conversions by 80%! Watching a compelling presenter in a video can absolutely influence buying behavior and persuade a visitor to convert into a lead (or a lead to convert into a customer!), as opposed to simply reading the same information alone. Conveying the right emotions through video is a powerful selling tool!

5 Compelling Benefits of Video Marketing Underestimating the value of video for your business? Check out these 5 key benefits of video marketing for inspiration!

Using video as a medium to market your business is no longer a “nice to have” but more of a “must have.”

As social platforms continue to mature and develop new, creative ways to showcase video, consumers’ view times will increase and there’ll be more opportunities for marketers to grab their attention in this video-first world.

Cutting through the noise and understanding how to make your video marketing efforts as effective as possible is key to taking advantage of those opportunities

Using Social Media Video For Marketing in 2020 (Template + Statistics) Online videos are huge. Learn to leverage social media video to create a marketing strategy that helps drive sales.

Training Videos Will Become More Common

With 66% of U.S. employees working from home at least part of the time during the pandemic, I've noticed that many companies have realized the importance of creating training videos for their staff to use as a substitute for conventional face-to-face training and onboarding. Video and other forms of digitization have long been options for employee training. However, the current global situation seems to have acted as a catalyst in the wider adoption of such methods.

If done well, training videos can be extremely cost-effective compared to organizing comprehensive in-person training sessions. Often, businesses can use these videos over the course of many years.

Council Post: 2020 Video Marketing Trends And Predictions The popularity of video as an information and entertainment conduit is on the rise.

“The first time people look at any given ad, they don’t even see it.
The second time, they don’t notice it.
The third time, they are aware that it is there.
The fourth time, they have a fleeting sense that they’ve seen it somewhere before.
The fifth time, they actually read the ad.
The sixth time they thumb their nose at it.
The seventh time, they start to get a little irritated with it.
The eighth time, they start to think, ‘Here’s that confounded ad again.’
The ninth time, they start to wonder if they’re missing out on something.
The tenth time, they ask their friends and neighbors if they’ve tried it.
The eleventh time, they wonder how the company is paying for all these ads.
The twelfth time, they start to think that it must be a good product.
The thirteenth time, they start to feel the product has value.
The fourteenth time, they start to remember wanting a product exactly like this for a long time.
The fifteenth time, they start to yearn for it because they can’t afford to buy it."

The List goes on Until you land The SALE.

Effective Frequency: Why Ads Might Impact You More Than You Think - The Simple Dollar Yesterday, I published an article entitled The Commandment of Treating Yourself, in which I lauded the virtue of caring for yourself but pointed out that

Beautifully explained Sales Strategy to Land One.

"The first step is to attract visitors. To do this, your video needs to be more entertaining than educational, yet still be sufficiently informative. This would include videos on how to solve problems, thought leadership videos or videos that allow your brands’ personality to shine through. Showing consumers what you stand for can help boost engagement.

The next step is to convert viewers to leads. Videos that achieve this include case studies, webinars or more in-depth explanations. An email gate can be used, whereby you require users to enter their email address before giving them access to the video. Those who go ahead are likely to be committed viewers.

The next role videos should play is to convert leads into customers. Consumers still weigh up their options, and these videos should help them see themselves potentially using your product or service. A video can leverage emotions and display functionality better than text. Those that are product or purchase related and designed to appeal to viewers deeper within the buying process, usually generate quality leads."

How to Generate More Leads Using Video | The Blog Video has the potential to completely revolutionize lead generation. Fear not: Implementation of video marketing does not always mean creating new videos. You can leverage existing videos and judge your return on investment (ROI) before creating new ones. Often, all you'll need to do is make simple,...

You’ll also need to understand that inbound marketing is an indirect way of generating leads. You aren’t going to potential customers and pitching your product, you are encouraging them to come to you by offering them free, valuable content.

And when they do come to you, you don’t try to sell to them straight away. You encourage them to take the next step in your sales funnel by subscribing to your email list. And once they are on it, you keep providing value via email newsletters, but now you occasionally mix in sales pitches.

Basically, your aim should be to gain the potential customer’s trust and build a relationship with them. That way, when they are ready to purchase a solution to their problem, your product will be the first thing that comes to their mind.

5 Inbound Lead Generation Strategies (& How to Make Them Work!) Outbound marketing is the best way to get leads quickly. Let’s say you pay for a commercial to run during the Super Bowl...

Insights of Companies Who Are Killing with the Digital Marketing and Lessons We Can Take It Up From Them

"So, to help you get started, we’ve put together a list of the top 11 companies we believe have implemented a dynamic digital marketing strategy that increased company ROI and added value to customers. The companies below are not just doing digital marketing—they are creating experiences and content that captivate their audiences and bring outstanding brand awareness. They are the best.

We have also added a bonus section at the bottom of this post of four companies that are absolutely killing the social media world. Social media campaigns are part of digital marketing, of course, but these brands are doing such an impressive job that we had to spotlight them."

10 Companies with the Best Digital Marketing Campaigns There are a lot of poorly executed digital marketing strategies out there, so learn from these pros: 10 companies with the best online marketing campaigns!

"Did you know that 65% of your audience are visual learners? One of the most powerful methods you can use for video marketing is to educate your audience. And the great thing is that education comes in many forms.

For example, you can teach your customers how to use your product or service and provide useful tips on how to make the most of it. Or you can create a webinar to showcase your industry knowledge, position your brand as a thought leader, add value to your consumers’ lives and collect leads in the process."

5 Secrets of Super Successful Video Marketing Is it viral yet? Is it viral yet? While going viral should never be the objective of your video marketing campaign (never ever!), the term itself has seemed to have taken off this year, exploded even… Below we reveal some of our favorite tips to help you create compelling, inspiring and actionable...

"With people spending much more time on social media platforms than ever before, brands need to shift focus to their digital operations and look for effective ways to connect, interact and transact with their audience.

McCurry says that several brands and large brick-and-mortar retailers are now looking to strengthen their digital presence to sustain operations, be it by leveraging E-commerce or offering special incentives"

Adapting to the change and be in the competitive environment. Do not fall back, especially not now. Its time to stay STRONG and RISE.

5 Ways Brands Can Reinvent Their Digital Marketing Strategy Surefire methods any business can adopt to help them thrive.

"The number one challenge for marketers, according to HubSpot’s State of Inbound 2017 report, is that generating traffic and leads seems to get harder instead of easier as more platforms become available.

Many business owners spend all their time focused on social media, sharing out dozens of posts a week without any kind of return. It's frustrating, especially when it seems to work for other brands."

Get your right Tools for Marketing. A regular post may or may not reach your Target Audience. Post what your Audience wants

10 Challenges All Marketers Face & How Digital Marketing Can Solve Them Digital marketing can help your business succeed. Find out the biggest challenges entrepreneurs face and how to overcome them with the right strategy.

"The number one challenge for marketers, according to HubSpot’s State of Inbound 2017 report, is that generating traffic and leads seems to get harder instead of easier as more platforms become available.

Many business owners spend all their time focused on social media, sharing out dozens of posts a week without any kind of return. It's frustrating, especially when it seems to work for other brands."

Get your right Tools for Marketing. A regular post may or may not reach your Target Audience. Post what your Audience wants






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Regardless of Industry, Business entrepreneurs are shifting their direction and adapting to engage their viewer within the first 3's

E-Learning Included.

The use of Animation in Training and Educational Modules has become a thing.
Engaging the attention of viewers play such vital role, especially E-learning industry.

Starting from Elementary Schools up to Leadership Programs are benefiting from this amazing method.

Gain the advantage, adapt the change.

How To Use Animation In eLearning - eLearning Industry Animation in eLearning can be used to explain the most complex concepts. Discover why animation is perfect for delivering eLearning content.

Dear Entrepreneurs,

Equip yourselves with the necessary tools to win through the MARKET.

First and foremost, embrace yourselves with courage to take the step forward.

The only thing required to SURVIVE in this competitive climate of companies, especially during this COVID 19 Pandemic, is the INNOVATIVE nature of the employers so that they can come up with new campaigns and strategies for attracting the audience as well as other companies.

5 Digital Marketing Strategies to Boost Brand Awareness Brand awareness is very important in this digital era. Digital marketing is turning out to be one of the most…

LEADS!!
LEADS!!
Its all about Reaching out to the right Audience.
Automated & Generic messages doesn't work as it used to be.
People change, things change, and reaching out methods evolves with it.
Its a great insight by Stefan Debois, you would need to perform a free registration but its worth the effort peeps.

Lets Educate ourselves and share.

How to Generate Leads in a Competitive Digital Landscape How do you generate more leads in an evolving digital marketing landscape where trends and tactics quickly change? Here's what in-the-trenches online marketing practitioners advise.

It's now easier to send SpikeVid a message.

Prediction on How would the 'DIGITAL MARKETING SHAPE ITSELF POST PANDEMIC'
by the #1 SEO consultant in the US - John E Lincoln

3 ways digital marketing agencies will change due to COVID-19 - Search Engine Land As we progress, it is important to adapt your strategy, organization and communication.

Being updated with latest DATA would be the BEST WEAPON for any ENTREPRENEUR.

Always Test and Scale new methods to keep your Business ahead of your COMPETITOR.

Council Post: Four Tips For Revising Your Digital Marketing Strategy During A Crisis Being empathetic toward your audience and maintaining the integrity of your brand is essential.

Take the Opportunity to be ahead of your Competitors.

TURBOCHARGE your SALES.

GET your message across with an ENGAGING VIDEO.

MAKE changes TODAY

Why & How to Leverage Video Ads in the Wake of COVID-19 Haven’t leveraged video ads in the past? Now might be the right time to do so. Here's why and how video ads can be more impactful now more than ever.

Great insights by Kate Harrison on the need of an Explainer Video.
Entrepreneur, please address your audience's Attention.

What You Really Need To Know About Explainer Videos Explainer videos can keep waning audience attention much longer than traditional blog posts and help you pre-qualify and educate sales leads. Here is what you need to know about them to get started.