Hannah Rothermich - Social Media Coach

Instagram is getting rid of the “Swipe-up” feature - but a more versatile link sharing option is replacing it. Enter: Link Stickers!

The big takeaway here is that Instagram is giving more creative control to those sharing links in Stories. Link Stickers will allow for engagement like reactions and replies on the Story, previously not possible using the swipe-up feature. Creators will also be able to place the Link Sticker anywhere in the Story and change the sticker’s color and size.

There's a *chance* this could lead to Link Stickers being made available to more than just verified accounts and creators/businesses with over 10k followers.

Read all about it below!

Link stickers to replace Swipe-Up feature on Instagram — HANNAH ROTHERMICH Say goodbye to hearing “Swipe-up for more” - Instagram is swapping that feature for a more versatile link sharing option.

THIS IS WHAT I LIKE TO HEAR! 🙌🏻

What’s most important to me is that my clients get value out of our work together!! Everything in the coaching packages I deliver to my clients is totally unique to their line of work. There is no one-size-fits-all strategy for digital marketing!

I’m grateful for every client and person who trusts me to fine tune their social media strategy and help them reach their goals! If you know someone who might be interested in my services send them this post or tag them below! ⤴️

Just over here working on managing my anxiety and negative thought cycle! Can anyone else relate?! 🙃 One of the techniques I’ve been focusing on is challenging my anxious thoughts.

Here are some of the questions I try and ask myself when I start to get worked up (via: )

• What evidence do you have? What is the most realistic conclusion to draw based on that evidence?

• When looking at this situation, what is the best possible outcome? What’s the worst possible outcome? After reviewing both, what’s the most realistic outcome?

• What might be a new way to look at the situation so that the impact of your perspective is positive or neutral?

HAPPY NEW YEAR Y’ALL! 2021 is finally here and so is my new coaching package: The Social Media Progress Report.

I’ll personally identify what you did that worked in 2020, show you how to maximize that success, bring new ideas, adjustments, and ways to measure your success in 2021!

You’ll be able to take 2021 by storm armed with knowledge and fresh ideas for your social media account!

Click the link below to learn more or tag a friend who might be interested in this package!!

hannahrothermich.com/social-media-progress-report

IN CASE YOU MISSED IT:
Instagram made a *temporary* change to their hashtag pages.

Why? To help prevent the spread of possible false information and harmful content related to the election. I’ve broken down what this means for your business or brand and what else Instagram and parent company Facebook, are doing to fight disinformation.

Read all about it below!

Instagram Temporarily Hides Recent Posts from Hashtag Page — HANNAH ROTHERMICH From fact-checkers to temporarily hiding recent posts from hashtag pages, Instagram and its parent company Facebook are taking big steps towards preventing the spread of possible false information and harmful content related to the U.S. election.

MONDAY MORNING - Do you like to start off slow (eg: emails and coffee in bed) or are you up and at ‘em?

Personally, I go back and forth depending on how I’m feeling. I didn’t sleep great last night and it’s gray and rainy here so.... coffee and emails in bed it is. ☕️💻🌧

No tomato fest this year, but that didn’t stop me from making a tomato pie!

Tomato pie is one of my favorite summer traditions! I make at least one every year. Are you a 🍅 fan or nah??

Recipe via // Elise Bauer:

INGREDIENTS
• 1 9-inch pie shell
• 1/2 cup chopped yellow or red onion
• 3-4 tomatoes, cut in half horizontally, squeezed to remove excess juice, roughly chopped, to yield approximately
• 1/2 teaspoon kosher salt
• 1/4 cup sliced basil
• 2 cups grated cheese (combination of sharp cheddar and Monterey Jack, or Gruyere or Mozzarella)
• 1/2 cup mayonnaise
• 1 teaspoon of Frank's Hot Sauce
• Freshly ground black pepper

INSTRUCTIONS
• Pre-bake the crust: Preheat your oven to 350°F. If you are using a store-bought pie shell, follow the directions on the package for pre-baking.
• Salt and drain the tomatoes: Lightly salt the chopped tomatoes and set them in a colander over a bowl to drain.
• Layer pre-baked pie shell with onions, tomatoes, basil
• Make cheese mixture, spread over tomatoes: In a medium bowl, mix together the grated cheese, mayonnaise, Tabasco, a sprinkling of freshly ground black pepper.
• Place in oven and bake at 350°F until browned and bubbly, anywhere from 30 to 45 minutes.

This morning Phil and I had a quiet little service for my Aunt Sonja who passed away on Friday.

She was one of those people that it didn’t matter how long it had been since you had seen her. Her hugs melted away time and felt like a soul hugs. I’ll remember her smile and sweet spirit always.

Grieving looks and feels a little different these days, and although we aren’t able to be at her burial today we said goodbye in our own way. A service by the water, throwing rocks in the pond, prayers and sweet treats.

Until next time, Sonja! We love you. ♥️

S E V E N Y E A R S!!! My husband has been sober for 7 whole years.

The path he chose is hard and often misunderstood. People question his reasoning and brush off the severity. But he knows through trial and error what works for him. He does the hard work everyday. He wants better for himself and our little family unit. And I am grateful and in awe of his strength.

Phillymac, you’re my hero. I’m so proud of you.

When the pandemic was officially declared, Phil and I were in the middle of a *R O U G H* spot in our marriage.

Our bickering got more personal and our general attitude between us became rude and short. We weren’t able to understand where the other one was coming from and defenses were pretty much always up. It was really hard. We were fighting daily and sometimes more than once a day.

Today, we are doing so much better.

I wrote out the things Phil and I did to get ourselves out of the cycle we were in all while being isolated together on my blog. [[ Follow the link below to read the full blog post ]]

I am sharing what we have been going through and the steps we have taken in hopes to help people who are in similar positions. If you can relate or have any tips that have helped you and your partner, please put them in the comments.

The Lockdown Forced us to Work Through a Rough Spot in our Marriage — HANNAH ROTHERMICH Heading into this time “safer at home” Phil and I were in the middle of a rough patch. Which sounds like an AWESOME time to be forced to be together 24/7… right?!  We had been seeing an advisor at the Nashville Financial Empowerment Center and taking a hard look at our financial situation

Over the past few weeks, I’ve been having brainstorming meetings with small businesses and entrepreneurs about what they should be talking about on social media during the pandemic.

My biggest piece of advice is to look for new ways you can serve and provide even more value to your customers as well as your overall community.

You might have a skill or knowledge that you think is too elementary or everyone already knows - but do they? Just because something comes naturally or seems obvious to you doesn’t mean it is to your community and followers.

Share your tips and ideas online, see how people respond and what they gravitate towards. Poll your audience on what they would like to see (people LOVE to give feedback). You have more to offer than you even know!

If you want help strategizing or brainstorming on how you can add value during these crazy times shoot me an email ([email protected]) and we can chat! I’m still offering a FREE 1-hour session for the next couple of weeks.

Stay inspired and stay well!

Throwing it back to one of my favorite memories from my days of Fan Engagement for Keith Urban.

Surround yourself with people who support, encourage and embarrass you to the ends of the earth! Love ya fam, don't ever change.

Now that sports, events, travel and general socialization are off the table (temporarily), what is there to do!?

PLENTY! If you are getting bored or running out of things to do, try these! And if you are looking to improve your business’s image on social media now is a great time to make your move!

I’m offering free 20 minute consultations! We will talk about your social media goals as it pertains to your business and how you can improve your strategy. I’ll also give you some quick pointers based off what I am seeing on your current social profiles. After the call I’ll send you a few custom coaching packages I think could benefit you. (LINK IN BIO to sign up)

What are you waiting for? Now is a great time to get ahead of the competition! It’s also a great time to call your mom and ask if she knows where to find toilet paper!

For some businesses social media isn’t their primary lead generator. But even for those businesses their existing social media presence can scare off potential clients.

It’s very important that you have goals and expectations for your social media if you are using it for your business. Posting haphazardly or posting just to post might be sending the wrong message to prospective clients. Especially if you are in a line of work where you are in competition with other businesses.

DM me for a free 20 minute consultation and I’ll help you set goals and create a strategy that fits your business!

Y’all know I love Instagram!! I put together a list of some of my favorite people to follow so you can check them out. Click the link below to read all about these gems and why I think you should follow them!

Comment your favorite accounts so I can follow them too!

Instagram Accounts You Should Follow — HANNAH ROTHERMICH Newsflash: I love Instagram! I am a visual person so it makes perfect sense this visual first social platform is one of my favorite apps. There are over 500 million people using Instagram a day (dang….)! Instagram and those you follow can influence not just what you buy, but how you feel in the mo

You’ve heard of life coaches and business coaches…. But do you know what a social media coach is?

A social media coach is an educator who provides a personalized plan and 1-on-1 strategy for how to best utilize social media to showcase and grow a business.

That’s what I do for my clients! You can’t be an expert in everything, and that’s where I can help. I audit your current social profiles to bring to light areas you could improve or grow in. I’ll do a deep dive into what hashtags you should be using then I teach you how to measure what’s working and make future adjustments. I give you personalized content ideas and an overall strategy including goals and bench marks.

Don’t know where to start on social media? I can help with that too! I make step by step guides on how to post on social media and work with you to get comfortable promoting yourself or your services.

DM me for a free 20 minute consultation! I’d love to chat with you and see how we can work together! Not sure you’re ready to make the commitment? Make sure you’re following me and signed up for my emails to get my free social media marketing tips as they become available.

6 Simple Mistakes You Might be Making on Instagram.

Share this post with anyone you know using Instagram to generate new business or even those who are just trying to keep a professional appearance on their profile.

6 Simple Mistakes You Might be Making on Instagram — HANNAH ROTHERMICH If you’re using Instagram as a marketing tool for your business it’s important that you’re putting your best foot forward.

The feeling of not knowing what to post or where to start can be a major roadblock for people utilizing social media to boost their business. But I've got some tips I think will help you bust through that and get your ideas flowing!

After you read my tips in the article below, comment and let me know if you found them to be helpful!

I Don't Know What to Post — HANNAH ROTHERMICH I think anyone who has started a social profile for their business has gotten to this point. Or has let this thought hold them back from starting. But I’d like to help you get the ball rolling with a few suggestions. To start I like to ask these questions when coming up with posts for myself or a ...

Should you have some sort of representation on social media as a business? Most likely, yes.

Do you need to be on all the “popular” platforms? Absolutely not!

So how should you decide what platforms you should have a business presence on?

Follow the link below to find out what I think!

Are You Taking the Best Approach to Your Social Media Strategy — HANNAH ROTHERMICH Remember the days where every business felt the need to have a YouTube Channel, Google+, Snapchat, Instagram, Facebook and Twitter? Well, those days are gone. 🙌🏻 Should you have some sort of representation on social media as a business? Most likely, yes. Do you need to be on all the “popular...