Buzzmeter

In the ever-evolving landscape of digital marketing, understanding consumer behavior is paramount. As we dive deeper into 2024, one burning question persists: What drives consumers to hit that "Follow" button on social media platforms? Let's unravel the mystery together!

Authenticity Reigns Supreme: Consumers crave genuine connections with brands. They seek authenticity in every interaction, from transparent communication to relatable content. Brands that showcase their human side and stay true to their values are winning the hearts of today's discerning audience.

Personalized Experiences: In 2024, personalization is paramount. Brands that understand consumer preferences and deliver tailored experiences forge deeper connections.

Purpose-Driven Initiatives: Beyond products and services, consumers are drawn to brands with a purpose. Brands championing social causes and sustainability resonate with socially-conscious consumers, driving brand advocacy.

Interactive engagement is king: In 2024, consumers crave dynamic interactions that spark conversation and build community. Brands using polls, quizzes, and live sessions capture attention and foster meaningful connections.

Visual Storytelling: In 2024, visuals speak volumes. Brands harness the power of captivating imagery and immersive videos to captivate audiences and make lasting impressions.

Seamless Omni-channel Experience: With the rise of omni-channel marketing, consumers expect a seamless transition across platforms. Brands that deliver a cohesive experience, whether on social media, websites, or in-store, are earning the loyalty of today's omni-channel consumers.

In 2024, unlocking consumer engagement demands a multifaceted strategy. Prioritize authenticity, personalization, purpose, interactivity, visual storytelling, and omnichannel integration to forge deeper connections and drive brand advocacy. Let's adapt, innovate, and thrive in this dynamic digital age!

Buzzmeter

*5 parameters to predict SEO success beforehand*

1. Find & not create: Find people who are interested in you, your product, and your category. What are your customers searching for, when, and why? SEO heavily depends upon search volume and relevance. You do not have to create or sway away their perceptions but be there for your customers whenever they need you. An easy way is to build initial keyword lists starting with relevance, volume, keyword difficulty (KD), and cost per click (CPC).

2. SERP: It is time to check your competitors on. How difficult are the current SERPs? Can you compete with others based on the domain rating (DR) and quantity/quality of referring domains? How will it look in the coming years? All these questions will guide us through competition. You can do this through many tools available.

3. Topical authority: Building a topical authority is a different ball game. It is not as complicated as social media topical posts. Find your current position in the rankings - check if you are already a topical expert, or you will need to build it from scratch? This position can be more crucial for young and baby brands.

4. Organic CTR: Rank in the top ~3 for this keyword now and in the future (assuming increased competition). Organic CTR is based on ranking position and id influenced by a result's title tag, description, URL and presence of Rich Snippets.

5. Payback period: What's your ideal payback period and risk tolerance? (Zero to six months, 6-12 months, 12-18 months, 18+ months, etc.)

So, your job is to figure out:

- Which keywords are "worth" the "risk" (literally the first four criteria listed in this article)?
- Will the potential ROI make up for the investment of time, money, and resources?
- Can you really wait that long to see the payoff?

This is a classic problem-solution misfit setup in today's marketing. A broader problem like - "what is your brand's positioning in the market?" will need a roadmap.

Ex*****on of that roadmap is an extended problem. Sure, activity like changing the headline on websites, social media ads, and other formats may have some effect, but it is not the solution.

Listening to what the audience is saying and not, tapping cultural moments, creating an emotional story, and approaching the problem with an inverted mirror will lead you to a concrete base.

Let us not be trapped in short term realities of the digital marketing. Aim for a bigger picture, always!

Such positive reviews are a driving force.

Our team worked diligently to create, execute, and optimize a performance marketing campaign for a B2B Fortune 500 company in Technology. At Buzzmeter, our motto is “Provide what is asked for but strive for the best for the clients.”

Tap here to explore how we can help you: www.Buzz-Meter.com

See you there!

With the mentions of the cookieless world, people are often worried about consumer data.

First-party consent cookies store the customer’s interactions with the website. To know more, we have two different assets with different motives.

- Interactive Content: A quiz, personalized guide to finding a product, survey, or another form of content can ask for the customer’s information not only for marketing purposes but also to help the buyer find the information they’re looking for

- Gated Content: Gated content is specialized, often long-form content that provides considerable value in exchange for information. The user agrees to provide their name, company name, interest in the content, e.t.c., and in exchange, they may receive a guide, research, or an especially instructive case study.

Know your funnel, and everything will fall into place.

We helped many clients get the desired results by introducing interactive and content to their ad mix.

Are you Positive or negative about a cookie-less future?

Isn't this being discussed insanely? Of course, it will be. The possibility of huge returns from targeting an intent-based audience is tremendous. What will happen in a cookie-less world?
- Restricted/No Retargeting
- Difficulty in estimating reach
- Attribution will not be easy

However, you can solve it digitally without much influence with first-party data, contextual targeting, user cohorts, universal IDs, etc.

How well are you prepared for such a world?

Why must one focus on account-based marketing?

- A good ABM strategy can increase your revenue margins by up to 208%.

- With the incentive of a substantial ROI, more businesses are ready to indulge in ABM, making its predictive growth by up to 150%.

- It’s tried and tested: 97% of marketers achieved better results with ABM as compared to other marketing strategies.

- With ABM, 60% of companies have reported a growth of 10% within the first year itself.

- 82% of marketers witnessed a better alignment between their sales and marketing departments after implementing ABM strategies.

- It is expected that the global ABM market will surpass $1.6 billion by the year 2027.

Source :
https://www.warc.com/newsandopinion/opinion/why-b2b-marketers-are-moving-to-abm/5600
https://www.spiceworks.com/marketing/marketing-automation/articles/75-account-based-marketing-abm-statistics-every-marketer-should-know/

Elon Musk is finally the owner of a social bird on the Internet. However, due to unclear direction, all are having questions, especially advertisers. Will Twitter be used more? Will it be a priority social sharing app? Will Twitter become the heart of social media? and many more. Time will only tell. Let us keep an eye on our audiences' reactions.

Tell us in the comments what you think.

This year, Indian tech startup Totality Corp has brought ahead the initiative of introducing Indian festivals into the metaverse ecosystem via their Zionverse app. They've acquired limited edition virtual fireworks to celebrate the festival across their social media channels.

To learn more about this collision of technology and traditions, tap on the link below:
https://economictimes.indiatimes.com/small-biz/sme-sector/totality-corp-takes-diwali-celebration-to-the-metaverse/articleshow/94963104.cms

Are you facing difficulty in tracking the metrics of your account-based marketing strategies?

Account-based Marketing (ABM) requires different tactics than those used in traditional/inbound marketing. Here are some KPIs one must consider:

✅Conversions: Are you able to convert the traffic received from accounts into known and usable contacts?
✅Engagement: It is essential to focus on spreading engagement all over the account rather than focusing all energy on maintaining engagement with only 1-2 accounts.
✅People: Have you identified the right people in the account to focus on? And is your company able to engage with them?
✅Awareness: Is your target audience demonstrating awareness in your niche?
✅Appointments: Your sales team must come up with/update their tactics to get appointments and conversions with the target accounts.

Social media giants such as Facebook and TikTok are stepping down from Social Commerce.

After a temporary success, Facebook, Instagram, and TikTok are now putting a hold on Social Commerce. The reason is simple - a decline in demand. With the pandemic protocols and limitations in diminution, consumers are moving back to standard purchase practices to avoid the present, complex UX of Social Commerce.

Tap the link to learn more: https://digiday.com/marketing/the-rundown-why-the-big-platforms-have-stepped-back-from-social-commerce/

The consumers of today don’t want to wait. They demand quick access to everything, including ads. Google’s site links and image extensions layout helped them deliver this target.

The tech giant has always been proud of its machine learning capabilities. And now, to help their customers achieve their targets faster, they have decided to launch new workflows. In their latest update, Google has brought ad extensions and assets together.

What is the benefit? - An easier and more streamlined way to manage and set up ads.

Tap the link to learn more:
https://searchengineland.com/google-ad-extensions-are-being-rebranded-as-assets-387983

It doesn’t always have to be “demand generation vs lead generation”

Lead generation depends on successful demand generation. Albeit subtle, the difference between awareness and interest is significant.

Lead generation generates interest while demand generation raises awareness. As a result, qualified leads with a higher possibility of increasing business are produced.

Here are the steps of how they work together :

The goal of B2B marketing is to increase brand awareness among other businesses and gain their patronage.

Compared to marketing to individual customers, marketing to businesses is significantly different. Because of this, B2B advertising must be approached strategically.

For B2B advertising, these are really challenging times. Given a peculiar and challenging environment, this post offers some suggestions on how to handle channel mix, budgeting, and KPIs in Q4 of 2022.

The initiatives you take in the next months may have the highest impact for the incoming flood in Q1 of 2023.

Read the article : https://searchengineland.com/b2b-advertising-challenging-q4-387994

Wishing Everyone great beginnings, happiness, success and love ❤ Happy New Year!

Wishing all of you a very ‘Happy Diwali’ from Buzzmeter team! Enjoy the festival with your loved ones and maintain social distancing!

Buzzmeter updated their info in the about section.

Buzzmeter is now on WhatsApp.

Freedom in the mind, strength in the words, pureness in our blood, pride in our souls, zeal in our hearts, let’s salute our India on Republic Day. Happy Republic Day!

I wish you and your beautiful family a very happy and prosperous new year. Stay safe and beat the Pandemic with new energy.

#2021

This festive season is so much more than Christmas parties and gift-giving. May your Christmas be filled with the real miracles and meaning of this beautiful time.
Merry Christmas.

May the beauty of the festival of lights fill your home with happiness, and may the new times following it bring joy, peace, and prosperity in your life. Wish you and the whole of your family a very Happy and special Diwali!

Today we cherish the ones who made our independence possible. Freedom is hard to get, but we were blessed to have it. Let’s appreciate everything we have and celebrate the great miracle of freedom. Happy Independence Day.