Brittney Bigler: Marketing

This quote helped put a man on the moon.

I first saw the quote when my 12 year old son chose it as one of the three allowed decor items from Hobby Lobby to hang on his wall in his new room.

It was surrounded by other space and NASA items that he loves.

While I was initially pleased that he chose such an inspiring quote, I know that he is not particularly fond of doing hard things unless he sees a direct benefit to himself. 🤪

Nonetheless, this quote played a role in achieving one of humanity’s greatest feats - putting a man on the moon. 🌖

I’ve now learned that President John F. Kennedy used it in a speech at Rice University as a way to bolster public support for his proposal to land a man on the moon.

Many would have said that this was IMPOSSIBLE. That it was too hard.

But I think many of us now live in a world of SO many possible impossibles surrounding us, that we forget just how incredible our human capabilities truly are.

Indeed, “easy” has never pushed anyone to accomplish the greatest feats.

It’s the “hard” that pushes us to our best skills and energies, that then grow and shape us into something greater than we thought possible.

Just remember, embrace the “hards”. For therein lies your greatness.

This is why one of the most crucial steps to a marketing campaign is figuring out what your ideal customer’s pain points are.

🤔 What do they struggle with?
🤔 What do they like and dislike?
🤔 Where are they feeling stuck?

As part of our process, we help each of our clients identify these problems and connect the solution with the offer they are making.

2023 is gonna be a transformational year!

Boundless opportunity, new growth, and unmatched ways to serve your community.

Just for fun, here are some upbeat affirmations to start off 2023.

What have you been dreaming of to make a reality?

2023 can be the year it can happen!

You might be thinking, “but what if it doesn’t work out?”

But … what if it does? 😮

What if the only thing holding you back is you?

Then what?

Then that’s good news! Because you actually have control over that.

You choose.

🫶

5 tips for working more efficiently!

When setting up your website or any landing page for your advertising, you want to make it simple and easy for your audience to understand what actions to take.

If your call-to-action is unclear, or bombarded with too much additional information, people are less likely to move forward.

Remember:
- make it clear
- make it memorable
- make it actionable

🦃🙄😄

A super beneficial plus to using Facebook and Insta Ads is that you can include behaviors and interests at the ad set level to better target the audience that you want your ads to go to.

Knowing what audiences to target in your ads is important for successful conversion. Here are some tips to help get you started.

If you have any more questions, don’t hesitate to reach out.

Keep climbing! 🧗‍♀️

💛

You need to have a Facebook Business Page (not personal profile), to run Facebook/Instagram ads.

This may seem obvious, but some people get tripped up by this and don’t realize there is a difference.

When you have a Facebook Business page, an ad manager account is automatically created for you.

Even if you don’t plan on running ads yet, it is a good idea to create a business Facebook and business Instagram page if you have any kind of business.

So you know it’s important to post, but what do you post about?

Ever heard of the 10x4x1 rule?

Post:
- 10 inspirational/engaging posts like reels, memes or fun shared content
- 4 information posts that fit your niche
- 1 direct call to action. (This is where you share your offer.)

It may not be the golden rule, but give it a try and see how it helps you get engagement.

"But don't forget, there is so much to believe in.

What you're capable of is endless.

You may think you are protecting yourself, but give your mind permission to do what it already knows it can."

A wise coach has once said: “What others think of me is none of my business.”

So just a friendly reminder for those of you pursuing your passions and getting discouraged by others, don’t forget to take back your freedom.

It’s yours for the taking.

When it comes to advertising, your personal story is GOLD.

Very often, your clients are where you once were.

Chances are you started a business or coaching practice to help others overcome the problem you once had.

But if you aren’t sharing that story, or sharing it well, then that golden nugget has been dropped and is rolling away.

Don’t lose that precious opportunity.

Figure out those Important parts of your story:
🖋️Can they “feel” the struggle?
🖋️Does it have some personality?
🖋️Does it focus on that ONE problem with a hopeful solution?

People engage with this type of story. It shines!

Conversely, people disengage with impersonal writing.

So go on now! Speak your story..
Connect with your audience.

Strike some gold! ⭐️

Now it's easier to contact Brittney Bigler: Marketing.