Fiverr Graphics Design
Graphics Designer
Optimal Social Media Image Sizes for 2020: The Complete Guide.
Is Landscape a better image format than a square image? Or should you go with a vertical image instead? Get all your doubts sorted in this quick and comprehensive guide to recommended image sizes on Facebook, Instagram, LinkedIn, Twitter, YouTube, Pinterest, and Tik Tok.
Chris Sugrue
CHRIS SUGRUE
MARCH 12, 2020 - 5 MIN. READ
You don’t need to be told how important your social media images are.
In fact, a recent survey found that 36% of marketers plan to spend over a third of their budget purely on visual content. The volume and quality of the social media images your brand needs to compete against just keep rising in 2020, too.
That’s why we put together the latest, most up-to-date social media image sizes in this handy guide.
We’ll be listing all the best image sizes for Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest, and Tik Tok below—and on top of that, we’ve made a set of free, downloadable Photoshop templates for you (get them at the bottom of this article.)
So, here are the ideal image sizes to use on social media in 2020:
And if you’re looking for more info on social media header image sizes, see How to Choose the Perfect Social Media Cover Photo.
Facebook
Still the world’s most popular network, Facebook has been becoming more and more visual in character, as well as increasingly geared for mobile.
It’s still a ‘social’ social network at heart, so professional users are advised to avoid going too commercial or product-driven with imagery. Instead, aim to convey the human side of your brand – and, as with all the networks here, use the best resolution possible and shoot for the optimal Facebook post dimensions.
Recommended Facebook image sizes for 2020:
Facebook profile picture size: 180 x 180
Facebook cover photo size: 820 x 462
Facebook link image size: 1200 x 630
Facebook image post size: 1200 x 630
Facebook event image size: 1920 x 1080
Facebook video size: 1280 x 720
Maximum Facebook video length: 240 minutes
Facebook ad size: 1200 x 628
Facebook video ad size: 1280 x 720
Facebook Story ad size: 1080 x 1920
Facebook group cover image size: 1640 x 922
Facebook messenger image ad size: 1200 x 628
Social Media Image size Facebook
Pro tip:
The attention span of the audience is extremely short on social, so try to keep Facebook videos as short as possible. While the maximum video length is 240 minutes, Facebook recommends keeping them as short as 15 seconds.
Instagram
A visual network from its inception, Instagram is where marketers can indulge their inner photog and filmmaker. Instagram Stories are catching all the attention lately, but you can still easily win eyeballs with static imagery—one tip here is to employ filters.
Be sure to make use of the three orientations available (square, landscape, and portrait) and compose your photos accordingly. Bear in mind though that this variety also makes using the right Instagram post dimensions crucial.
Recommended Instagram image sizes for 2020:
Instagram profile picture size: 110 x 110
Instagram photo sizes: 1080 x 1080 (square), 1080 x 566 (landscape), 1080 x 1350 (portrait)
Instagram Stories size: 1080 x 1920
Minimum Instagram video sizes: 600 x 600 (square), 600 x 315 (landscape), 600 x 750 (portrait), 600 x 700 (Carousel video dimensions)
Maximum Instagram video length: 60 seconds
Minimum Instagram image ad size: 500 pixels wide
Instagram photo thumbnails: 161 x 161
Instagram ads size: 1080 x 566 pixels (landscape), 1080 x 1080 pixels (square)
Instagram IGTV video size: 1080 x 1920
Social Media Image size Instagram
Pro tip:
We recommend using square and vertical formats when posting on Facebook and Instagram (both organic and paid). Why? Because this maximizes the space you take up in the feeds as most people use their phone to browse through these channels.
Twitter
Gone are the days when your pithy observations were enough to get you noticed on Twitter. Tweets with images get retweeted 150% more than those without. Here you need striking images to stand out in a fast-moving newsfeed. Easy-to-read but information-packed infographics are one visual tactic brands can use to increase engagement.
Recommended Twitter image sizes for 2020:
Twitter profile picture size: 400 x 400
Twitter header size: 1500 x 500
Twitter post image size: 1024 x 512
Twitter card image size: 1200 x 628
Twitter video size: 720 x 720 (square), 1280 x 720 (landscape), 720 x 1280 (portrait)
Maximum Twitter video length: 140 seconds
Twitter ad size (image): 800 x 428
Twitter ad size (video): 720 x 720 (square), 1280 x 720 (landscape), 720 x 1280 (portrait)
Social Media Image size Twitter
LinkedIn
Many companies make the mistake that LinkedIn is the bland professional network where your profiles don’t need the wow factor of the others. While it’s true that brand fidelity and clarity are the most important elements here, a beautifully turned-out LinkedIn profile is an invaluable asset and calling card for your brand.
Aim for polished, maximum resolution pictures. If recruitment is a goal, use your image real estate to show off your company’s best side.
Recommended LinkedIn image sizes for 2020:
Company pages:
LinkedIn company logo size: 300 x 300
LinkedIn cover photo size: 1536 x 768
LinkedIn Dynamic Ads size: 100 x 100 (company logo)
LinkedIn Sponsored Content image size: 1200 x 627
LinkedIn Hero image size: 1128 x 376
LinkedIn Business Banner image: 646 x 220
Personal pages:
LinkedIn profile picture size: 400 x 400
LinkedIn background photo size: 1584 x 396
LinkedIn post image size: 1200 x 1200 (desktop) 1200 x 628 (mobile)
LinkedIn link post size: 1200 x 628
LinkedIn video size: 256 x 144 (minimum) to 4096 x 2304 (maximum)
Maximum LinkedIn video length: 10 minutes
Social Media Image size LinkedIn.
YouTube
Since 2019, YouTube has been the second most popular social media channel for businesses to share video content. Marketers need to meet the video requirements to perform well on this channel now, more than ever. While the resolution and length of the video are quite (extremely) important, you also need to pay heed to tiny details like the size of your profile picture, channel cover picture, and so on to capture the attention of the audience from the time they land on your YouTube page.
Recommended Youtube image sizes for 2020:
YouTube Channel cover picture: 2560 x 1440 pixels (desktop) and 1546 x 423 pixels (smartphones)
YouTube Display ads: 300 x 250
YouTube Overlay ads: 480 x 60
YouTube Companion banner ads: 300 x 250 pixels
YouTube Skippable video ads length: 6 – 20 seconds
YouTube Non-skippable video ads length: 12 seconds to 3 minutes (30 seconds is recommended)
YouTube Bumper video ads length: 6 seconds
YouTube Standard video: 1280 x 760 pixels
Social Media Image size YouTube
Pinterest
Pinterest is all about visuals. Around 250 million people use Pinterest every month to discover trends and find inspiration. When it comes to Pinterest images, you need to think verticals as this format is designed to fit tall images rather than wide ones.
Recommended Pinterest image sizes for 2020:
Pinterest Profile picture: 165 x 165
Pinterest Board Display image: 222 x 150
Pinterest Standard Pin size: Vertical images 1000 x 1500
Pinterest Video specs: square (1:1) or vertical (2:3, 9:16) Length: Minimum 4 seconds, maximum 15 minutes
Pinterest Promoted Video: square (1:1) or widescreen (16:9) Length: Minimum 4 seconds, maximum 15 minutes
Pinterest Promoted carousels: 2-5 images per carousel, aspect ratio: 1:1 or 2:3
Social Media Image size Pinterest
Tik Tok
Tik Tok is the latest video sharing app that people are going after. Not just people, brands have jumped on the bandwagon too to engage and reach new audience. While there aren’t many options or formats to upload videos on Tik Tok, brands need to be aware of the basics before experimenting with the app.
Recommended Tik Tok image sizes for 2020:
Tik Tok Video length: 1080 x 1920, maximum 15 seconds recommended.
Tik Tok Profile photo 200 x 200
Social Media Image size Tik Tok
Get templates for the best social media image sizes to use in 2020
Want to save yourself some time and hassle on your favorite social networks? Then download the Photoshop templates below.
Think of these templates as cheat sheets to help you take the guesswork out of sizing your images for social media. Using them will ensure that your images are optimally displayed, without unwanted cropping or resolution issues.
Each features the social media image sizes we recommend for each of the most popular networks. You can download them all in a single .zip file by following the link below.
As a bonus, we have extra details on recommended and minimum social media image sizes as a pdf in the .zip file, too.
Once you have the .zip file, simply upload the included .psd files to Photoshop. From there it is just a matter of dropping the image you want to be sized into the appropriate template field. Cheers!
Social Media Image Size Guides.
Save time with these easy-to-use image templates.
GET YOUR TEMPLATES
Logo sizes for social media
Social media is one of the most prominent applications for displaying your logo. Whether your company is looking to win over customers with epic product shots on Instagram, or start meaningful conversations over Twitter, social is a great place to connect, promote, and advertise.
When displaying your logo on social, there are different applications to consider, such as profile photos, cover photos and banners, and actual image posts.
Profile photos tend to be circular or square, banners are more narrow and rectangular, while image posts can be square, horizontal, or even vertical depending on the style you’re going for!
Here’s an example of the This American Life page, which uses the symbol-only version of its logo as the profile photo:
This American Life page logo
There are many different aspect ratios to consider, but we’re going to break down the basics to get you started.
Logo dimensions on Instagram:
Profile photo (circular): 110 x 110px
Logo dimensions on Facebook:
Profile photo (square): 160 х 160px
Cover photo: 1640 x 624px
Logo dimensions on YouTube:
Profile photo (circular): 800 x 800px
Thumbnail photo: 1280 x 720px
Cover photo: 2560 x 1440px
Logo dimensions on Twitter:
Profile photo (circular): 400 x 400px
Cover photo: 1500 х 1500px
Logo dimensions on LinkedIn:
Profile photo (circular): 400 х 400 px
Cover photo: 646 x 220px
Logo dimensions on Pinterest:
Profile photo (circular): 165 x 165px
Logo dimensions on Google+:
Profile photo (circular): 250 х 250px
Cover photo: 2120 x 1192px
When posting on social, it’s best to use PNG files, as they’re a lossless compressed format. Similar exports like JPG files are lossy compressed, meaning the file size may be a bit smaller than a PNG, but the quality also decreases, leaving some logos looking pixelated or “soft.”
When possible, use a PNG logo file for posting on social! For more tips on using your logo on social channels, check out this guide.
What are the qualities of a good logo?
Below are five characteristics of a great logo and some examples.
Simple. Simple logos are the ones people can recognize as soon as they see them. ...
Scalable. A great logo should be simple enough to be able to be scaled down or up and still look good.
Memorable / Impactful. ...
Versatile. ...
Relevant.