Ecomarkia

BFCM is here! Ensure the following to make the most of this epic shopping season:
- Verify that your deals/discounts are not suppressed and are active.
- Keep a close eye on your campaign performance and adjust the budget accordingly.
- Don't forget to target keywords related to deals and holidays specific to your products.

Let's take advantage of this high-sales season! 🚀

Category: Beauty and Personal Care
Spend: $52.9K /month 🎯
TACOS: 10.87% 🔥

Challenges: High Competition and Low Keywords Rankings

Strategy: We initially enhanced our organic ranks for long-tail keywords, gradually transitioning to high-search-volume keywords by improving our brand story and listing copy.

Results: This strategy led to improvements in our organic sales and TACOS 🤩

Eager for PPC success? Let's craft your winning strategy together! 💪

Category: Arts, Crafts and Sewing
TACOS: 8% 🎯
PPC Spend: $47K /month

Let's craft your winning Brand Strategy together!

ACOS: 20% | Spend: $37.4K/Month 🎉

Category: Home and Kitchen

Ready to take your PPC game to the next level? Let's get started!

Spend: $52K
ACOS: 23%
PPC Orders: 19180
TACOS: 9%

Ready to supercharge your PPC strategy? Let's make it happen!

📈 45% Conversion Rate on keyword that was previously struggling at 18%

Analyzing your statistics accurately and taking strategic steps is key to success.

In one of our campaigns, we targeted a single keyword. However, after collecting sufficient data, I found that the majority of our traffic was directed to PP and ROS placements, where our CVR wasn't competitive.

On the other hand, our TOS placement was showing excellent conversions.

So, we decided to optimize our base bid and adjust the multiplier accordingly.

The result? Our primary traffic shifted to the TOS placement, and our average CVR rates improved significantly. ( Achieved 45% CVR)

This optimization not only improved our CVR but also had a positive ripple effect on all our campaign stats. 🚀

Remember, data-driven decisions can turn the tide in Amazon advertising.

Don't hesitate to fine-tune your strategies and watch your campaigns thrive!📊

As we celebrate the end of Ramadan, let us remember to continue spreading love, compassion, and unity. 𝐄𝐢𝐝 𝐌𝐮𝐛𝐚𝐫𝐚𝐤❤

𝐀𝐫𝐞 𝐲𝐨𝐮 𝐬𝐭𝐫𝐮𝐠𝐠𝐥𝐢𝐧𝐠 𝐭𝐨 𝐦𝐚𝐤𝐞 𝐲𝐨𝐮𝐫 𝐀𝐦𝐚𝐳𝐨𝐧 𝐏𝐏𝐂 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 𝐩𝐫𝐨𝐟𝐢𝐭𝐚𝐛𝐥𝐞?
Don't worry – with the right tips and tricks, you can turn things
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𝐁𝐞𝐟𝐨𝐫𝐞 𝐲𝐨𝐮 𝐚𝐜𝐭𝐢𝐯𝐚𝐭𝐞 𝐏𝐏𝐂 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 𝐭𝐡𝐞𝐫𝐞 𝐚𝐫𝐞 𝐚 𝐟𝐞𝐰 𝐭𝐡𝐢𝐧𝐠𝐬 𝐭𝐨 𝐜𝐨𝐧𝐟𝐢𝐫𝐦,
✅ Much before you start your PPC campaigns, it is advisable to have an optimized product listing with highly relevant keywords, product descriptions that convert well, high quality on page images. In short, ensure that you have an optimized Amazon product listing page.
✅ Ensure that you have collected a few reviews for your product. Reviews help you increase the conversion rate for your product ad.

𝐃𝐢𝐝 𝐲𝐨𝐮 𝐤𝐧𝐨𝐰 𝐭𝐡𝐚𝐭 𝐡𝐢𝐠𝐡-𝐪𝐮𝐚𝐥𝐢𝐭𝐲 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐢𝐬 𝐭𝐡𝐞 𝐤𝐞𝐲 𝐭𝐨 𝐬𝐮𝐜𝐜𝐞𝐬𝐬 𝐟𝐨𝐫 𝐀𝐦𝐚𝐳𝐨𝐧 𝐏𝐏𝐂?
By improving your product listings and increasing your relevance score, you can stand out from the competition and attract more customers. Invest in quality content today and watch your sales soar!

𝐀𝐫𝐞 𝐲𝐨𝐮 𝐥𝐨𝐨𝐤𝐢𝐧𝐠 𝐭𝐨 𝐭𝐚𝐤𝐞 𝐲𝐨𝐮𝐫 𝐀𝐦𝐚𝐳𝐨𝐧 𝐬𝐚𝐥𝐞𝐬 𝐭𝐨 𝐭𝐡𝐞 𝐧𝐞𝐱𝐭 𝐥𝐞𝐯𝐞𝐥?
Invest in Amazon PPC to drive more traffic and increase conversions. With the right strategy, you can reach more potential customers and achieve your business goals.

May the blessings of Ramadan fill your life with happiness, peace, and prosperity. 𝐑𝐚𝐦𝐚𝐝𝐚𝐧 𝐌𝐮𝐛𝐚𝐫𝐚𝐤 to you and your loved ones!

𝐂𝐚𝐬𝐞 𝐒𝐭𝐮𝐝𝐲: 𝐑𝐞𝐝𝐮𝐜𝐢𝐧𝐠 𝐀𝐂𝐎𝐒 𝐚𝐧𝐝 𝐓𝐀𝐂𝐎𝐒 𝐨𝐧 𝐀𝐦𝐚𝐳𝐨𝐧 𝐢𝐧 𝟑 𝐌𝐨𝐧𝐭𝐡𝐬

𝐎𝐯𝐞𝐫𝐯𝐢𝐞𝐰

Our client, a company that sells Personal care products on Amazon, was struggling with high advertising costs on the platform. Their ACOS (Advertising Cost of Sales) was 58%, meaning that they were spending more on advertising than they were making in sales. Additionally, their TACOS (Total Advertising Cost of Sales) was 26%, which was significantly higher than the market average.

Our task was to reduce these costs while maintaining or increasing sales volume.

𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧 𝐏𝐨𝐢𝐧𝐭𝐬

𝐊𝐞𝐲𝐰𝐨𝐫𝐝 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡: We started by conducting a thorough analysis of the client's product listings and identifying high-performing keywords. We also looked for low-performing keywords that were driving up advertising costs and removed them from the campaigns.

𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧: We optimized the client's campaigns by creating separate ad groups for different products and targeting the most relevant keywords. We also adjusted bids for each keyword based on its performance.

𝐍𝐞𝐠𝐚𝐭𝐢𝐯𝐞 𝐊𝐞𝐲𝐰𝐨𝐫𝐝𝐬: We added negative keywords to the campaigns to prevent the client's ads from showing up for irrelevant or low-performing searches. This helped to reduce wasted ad spend and improve the overall efficiency of the campaigns.

𝐋𝐢𝐬𝐭𝐢𝐧𝐠 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧: We optimized the listing by making it more compelling and highlighting the unique selling points of the client's products. This helped to improve click-through rates and conversion rates, which in turn reduced the client's ACOS.

𝐑𝐞𝐬𝐮𝐥𝐭𝐬

After three months of implementing these optimization points, we were able to achieve the following results:

ACOS reduced from 58% to 25%
TACOS reduced from 26% to an average of 7% (organic sales increased)
Sales volume increased by 65%
Conversion rates increased by 8%

If you need help with advertising on Amazon, don't hesitate to reach out to us. Contact us today to learn more.

Quality content is the key to success for Amazon PPC for several reasons. Firstly, high-quality content helps to improve your product listings, making them more appealing and informative to potential customers. This, in turn, can lead to higher click-through rates and ultimately better sales performance.

Secondly, quality content can improve your Amazon PPC campaigns by increasing your relevance score, which is a crucial factor in determining your ad's visibility and cost-per-click. The more relevant and informative your content is, the higher your relevance score will be, making it more likely that your ad will be shown to interested customers.

Finally, quality content can also help you stand out from your competitors. With thousands of products competing for attention on Amazon, having high-quality content that showcases your product's unique features and benefits can make a big difference in attracting customers and increasing conversions.

In summary, investing in quality content is essential for success in Amazon PPC. By improving your product listings, increasing your relevance score, and standing out from the competition, you can drive more traffic and sales to your products and achieve your business goals.

Ready to take your Amazon business to the next level? Start creating your own private label brand today

Reflecting on the past to succeed in the present: A comparison of what worked then vs. what works now. 🚀

𝐁𝐞𝐬𝐭 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐟𝐨𝐫 𝐁𝐫𝐨𝐚𝐝 𝐌𝐚𝐭𝐜𝐡 𝐌𝐨𝐝𝐢𝐟𝐢𝐞𝐫 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 𝐢𝐧 𝐀𝐦𝐚𝐳𝐨𝐧 𝐏𝐏𝐂 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠

Amazon PPC Managers have different strategies that they use and work for them, but what strategies I use are as follows:

- 𝗔𝗱𝗱 𝗬𝗼𝘂𝗿 𝗕𝗿𝗮𝗻𝗱 𝗡𝗮𝗺𝗲
Add your brand name with your product root keyword

- 𝗧𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴 𝗹𝗶𝗸𝗲 𝗔𝘂𝘁𝗼 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗺𝗼𝗱𝗲 (Target with 1 or 2 phrases that leads to potential relevant search terms)
The idea here is to go as broad as possible but your targeting should be strategical that if that keyword is present in the search term then it will be high chance that resulted search term will be your relevant search term.

𝐀𝐫𝐞 𝐲𝐨𝐮 𝐥𝐨𝐨𝐤𝐢𝐧𝐠 𝐭𝐨 𝐬𝐜𝐚𝐥𝐞 𝐲𝐨𝐮𝐫 𝐛𝐫𝐚𝐧𝐝 𝐰𝐢𝐭𝐡 𝐚𝐦𝐚𝐳𝐨𝐧 𝐩𝐩𝐜 𝐛𝐮𝐭 𝐝𝐨𝐧'𝐭 𝐤𝐧𝐨𝐰 𝐡𝐨𝐰? 𝐃𝐌 𝐦𝐞 " 𝐀𝐦𝐚𝐳𝐨𝐧 𝐏𝐏𝐂 𝐒𝐩𝐞𝐜𝐢𝐚𝐥𝐢𝐬𝐭 " 𝐟𝐨𝐫 𝐚 𝐟𝐫𝐞𝐞 𝐝𝐢𝐬𝐜𝐨𝐯𝐞𝐫𝐲 𝐜𝐚𝐥𝐥.

How can we create a sense of urgency in our marketing campaigns?

The best Marketing strategy works when it tries to understand how a customer thinks and behaves and it aligns with the customer's interests. One of the psychological principles in marketing campaigns is urgency which makes customers believe to act now.

Following are the points which you can consider while making a sense of urgency in your advertisement campaigns:

- First of all, figure out what's your buyer's interests and what type of content they are engaging with then make an offer accordingly.

- Increase the attraction of your products by adding bonuses or special offers

- Your product's main selling point shouldn't be your product price but focus on creating a strong buying decision for the customer

𝗟𝗶𝘀𝘁𝗶𝗻𝗴 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗧𝗶𝗽

𝗕𝗮𝗰𝗸𝗲𝗻𝗱 𝗦𝗲𝗮𝗿𝗰𝗵 𝗧𝗲𝗿𝗺𝘀 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻: Added Misspell and Spanish keywords into backend S.T and removed the repeated keyword from the backend.

𝗔𝗺𝗮𝘇𝗼𝗻 𝗟𝗶𝘀𝘁𝗶𝗻𝗴 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻

𝗥𝗲𝘃𝗶𝗲𝘄 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀 & 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀: With the help of these analysis, gathered the buyer's common pain points, and competitor selling points and highlight them in listing content and in images.

𝗦𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗔𝗺𝗮𝘇𝗼𝗻 𝗣𝗣𝗖 -𝗨𝗞 𝗟𝗮𝘂𝗻𝗰𝗵
𝗕𝗲𝗳𝗼𝗿𝗲 𝗦𝘁𝗮𝘁𝘀
Avg Selling Price = 8.99
Profit Margin = 39%
30 Days ACOS = 74%
𝗔𝗳𝘁𝗲𝗿 𝟯 𝗠𝗼𝗻𝘁𝗵𝘀 𝗦𝘁𝗮𝘁𝘀
30 Days ACOS= 23.86%
TACOS = 10.8%

𝗨𝗦𝗔 𝗟𝗮𝘂𝗻𝗰𝗵-𝗔𝗺𝗮𝘇𝗼𝗻 𝗣𝗣𝗖
𝗕𝗲𝗳𝗼𝗿𝗲 𝗦𝘁𝗮𝘁𝘀
Average Selling Price = $11.99
Profit Margin = 32%
30 Days ACOS = 69%
𝗔𝗳𝘁𝗲𝗿 𝟯 𝗠𝗼𝗻𝘁𝗵𝘀 𝗦𝘁𝗮𝘁𝘀
30 Days ACOS = 19.09%
TACOS = 9.1%

𝗔𝗺𝗮𝘇𝗼𝗻 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝘁𝗿𝗲𝗮𝗺 (𝗡𝗲𝘄 𝗙𝗲𝗮𝘁𝘂𝗿𝗲 𝗼𝗳 𝗔𝗺𝗮𝘇𝗼𝗻 𝗔𝗱𝘀)

Amazon Marketing Stream will deliver hourly performance metrics, with details such as targeting expression performance by placement and budget consumption messages in near real-time

For detailed information please go through with the following link

https://lnkd.in/dXAeVeyt

𝗛𝗼𝘄 𝘁𝗼 𝗰𝗵𝗲𝗰𝗸 𝗶𝗳 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗶𝘀 𝗶𝗻𝗱𝗲𝘅𝗲𝗱 𝗳𝗼𝗿 𝗮 𝘀𝗽𝗲𝗰𝗶𝗳𝗶𝗰 𝗸𝗲𝘆𝘄𝗼𝗿𝗱?

Here is an formula by just typing on amazon search bar you can check indexing on any keyword on amazon
𝐅𝐨𝐫𝐦𝐮𝐥𝐚: 𝐀𝐒𝐈𝐍 + 𝐊𝐞𝐲𝐰𝐨𝐫𝐝
If your product appears it means you are indexed on that keyword

What is the difference between bytes and characters?
𝐇𝐞𝐫𝐞 𝐢𝐬 𝐭𝐡𝐞 𝐚𝐧𝐬𝐰𝐞𝐫

Bytes correspond to 1:1 for alphanumeric characters (for example a-z, A-Z, 0-9). The length becomes variable when dealing with more complex characters such as umlauts in German (for example ä), which can be 2 bytes per character.

Best of luck for Prime day 2022

I hope you all have made the customized strategy according to your product status.

𝐏𝐫𝐨𝐡𝐢𝐛𝐢𝐭𝐞𝐝 𝐔𝐬𝐞 𝐨𝐟 𝐁𝐚𝐜𝐤𝐞𝐧𝐝 𝐒𝐞𝐚𝐫𝐜𝐡 𝐓𝐞𝐫𝐦𝐬

Violating these rules may result in your ASIN being suppressed and action against your account.

- Do not include your brand or other brand names in Search Terms.
- Do not include ASINs in Search Terms.
- Don’t add profanity
- No temporary statements such as “new,” or “on sale now.”
- Do not use subjective claims, such as "best", "cheapest", "amazing" etc.
- Don’t add abusive or offensive terms

𝐏𝐫𝐢𝐦𝐞 𝐃𝐚𝐲 𝐓𝐢𝐩𝐬

- If you have enrolled in Prime Exclusive discount then raise the price in such a way that your discounted price should be at least 5% lower than the lowest price in the last 30 days and your discount on your current price by 20%. Make sure to check frequently for any discount suppressions

- Make sure you already set up the defensive campaigns and done ASIN targeting for more traffic in a very high competition mode