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Google is the most used search engine with almost 80% of searches.
Optimising your website to show up when people search for particular words can draw visitors to your website.
Search Engine Optimisation (SEO) can be a viable method for finding new customers.
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A Favicons is the little picture at the start of your URL.
You want to have your logo as your Favicon.
It is extremely important for your branding to upload your own Favicon.
If you do not upload your own, the generic Favicon will not assist you.
Using appropriate URL naming conventions can help your visitors understand where they are on your website.
It can help visitors understand the purpose of each page.
Google uses Title Tags as headings when people search for your website.
For any search result the link's text is the Title Tag of that web page.
So if you want your website to be relevant to visitors, specific and unique Title Tags will make a difference.
Keep your business name out of it and keep them under 65 characters.
Assist returning visitors by having a unique URL.
In most cases your URL will start with the name of your business.
But using subdomains you are able to assist your visitors in finding the content they want.
When creating your URLs no one will need to write it out.
So you are able to describe your web pages through your URL.
Use hyphens to break up your words inside your website's URL.
Avoid using numbers and explain each web page in your URL.
A plain English URL can tell your visitors where they are on your website.
Using clear titles can give context to the page the person is on.
Most people will not need to write out your URL, so you can be creative with it.
A phone has a much smaller screen.
For this reason, you need to have a greater focus on a single action for each page.
A mouse is much smaller on a screen then a finger on a mobile phone.
Have larger buttons for actions, to avoid miss clicks.
Think of this in both page loading speed and step taken to lead the user to the goal of the website.
Make the call to actions obvious to your users by having then easy to find.
Move your customers to what they desire quickly.
Amazon's 'buy now' button increased their sales by 5%, with an additional revenue of about 2.4billion.
If you have a website already, go through and complete the most common action from your phone.
Think about what you could see from a mobile view.
What was important when you built the website and is that shown on a mobile?
Then, transition your website to a mobile centric experience.
First, open your own website from a phone, and how does it look.
Having it look the same is not the goal, having the same available actions is the goal.
Is the action obvious to you when you open your website?
Open other well respected companies websites to view their designs.
You need to have mobile as the focal point of the design stage.
Think of how users will use your website from a phone first!
This requires a clear design and an ability for your elements to transfer to a mobile device.
Everyone uses their phone to search these days.
Google will recommend users to a website with mobile capability.
A website with mobile capability will have 'https' at the beginning of the URL.
Make sure your website is optimised for a mobile experience.
What landing page style can you use for your website?
Most news websites encourage a sign up from the user and will have a pop up that will call for this.
Some will call for a email sign up or an action to happen before continuing.
Most commonly, websites will not have an active landing page, it will be the first part of their home page.
But landing page design for all your website pages can ease your visitors experience.
How can you build an attention grabbing landing page?
Having a clear website style guide and website design is critical for a successful landing page.
You will need to guess what your visitors will want from your website.
Clear navigation bar with necessary options, clear actions for the visitor to take and building curiosity in your user will encourage their exploration of your website.
How can you encourage visitors to make an action on your landing page?
Your visitor’s most important actions should be executable from your landing page.
Connecting with your visitors quickly can continue their interest and actions throughout your website.
Having meaningful actions for your visitors to complete to encourage their experience.
What does your landing page say about your website?
You want a landing page to convey the same elements you take to heart in your business.
You should show this on your landing page to connect with visitors.
Having the elements you take seriously can build a picture in the minds of your visitors that can explain future parts of your website.
How does that your landing page preface your website?
Your landing page is like the cover of a book, your visitors should understand what your website is and if it is for them.
It should encapsulate the aim and goals of your website. Your website needs to serve a need for your visitors.
You do not need to cater to every visitor, just the ones that want to get involved.
A landing page is what your visitors first see when they visit your website.
The landing page is known to be the view a visitor can see when they click on your website.
Generally, it is part of your homepage but specifically what the viewer can see without interacting with the page.
Landing pages are critical in determining what action your visitors take next.
What can you do to reduce website loading speeds?
How the website is built affects loading speeds. Including extra features will increase the loading times.
Choose a website hosting service that is in the country of your main customer base.
DIY websites can be made with too many featured installed making it heavy. Which even with the best hosting cannot bed fixed.
How does your visitor’s impatience affect your website?
If you can, encourage impulse buying. Move the client quickly to what they desire and the reason they visited your website.
How people experience your website, will set up their mindset when interacting with the business.
If your customer becomes impatient and leaves, you have lost a sale.