Medoola Comms

Comments below, what does purpose mean to your business?

📈 New Year's Resolution: Discover the hidden cost of food loss and waste in 2024!
As we bid adieu to 2023, let's set some ambitious goals for the new year. How about a resolution to measure supply chain wastefulness? The sky's the limit, rather than the landfill’s.

Our white paper is also available to check that you’re on the right track for 2024. It’s the perfect seasonal read 📖 https://mymedoola-25812084.hubspotpagebuilder.eu/the-hidden-fortune-in-food-loss-waste-white-paper-from-medoola

We wish you a delightfully excessive holiday season and a trash-filled New Year!

Yours in wasted cheer,
The team at Medoola

🌎☃️📉 Who needs a triple bottom line when you can have festive waste?
Maximising your triple bottom line when we can effortlessly throw away tons of perfectly edible delights is so COP28. Instead, we can enjoy how diligently we waste resources and contribute to the post-holiday landfill legacy. It’s the heart-warming Christmas tale the big man would be proud of 🎅

In reality, we know you are working hard to re-evaluate your approach to food loss and waste. Our white paper is also available to check that you’re on the right track for 2024. It’s the perfect seasonal read 📖 https://mymedoola-25812084.hubspotpagebuilder.eu/the-hidden-fortune-in-food-loss-waste-white-paper-from-medoola

🏅 A time of year to achieve food waste gold medal status
The nation’s unparalleled talent in turning perfectly good food into landfill fodder. It's truly an art form that deserves recognition. How those misshapen mince pies and rejected sprouts find their way to the bin is a sight to behold!

In reality, we know you are working hard to re-evaluate your approach to food loss and waste. Our white paper is also available to check that you’re on the right track for 2024. It’s the perfect seasonal read 📖 https://mymedoola-25812084.hubspotpagebuilder.eu/the-hidden-fortune-in-food-loss-waste-white-paper-from-medoola

Where are you? We know you are working hard to re-evaluate your food loss and waste approach and meet 2030 targets and legislation. We've created our white paper to help you check that you’re on the right track for 2024. It’s the perfect seasonal read 😁📖 https://mymedoola-25812084.hubspotpagebuilder.eu/the-hidden-fortune-in-food-loss-waste-white-paper-from-medoola

MEASURE, MANAGE, MARKET... the only way to tackle communications in purpose-driven and sustainable campaigns. We always work from data, such as life cycle analysis, to create strategies. No greenwashing, purpose-washing or green-hushing here

⚖️ Not the calorie deficit we want... Researchers estimate that the lost food calories from food waste amount to roughly 24% of the total available calories. Calories, weight or monetary value, it's necessary to measure your organisation's waste before considering the next steps. Our white paper is available to check that you’re on the right track for 2024. Download: https://mymedoola-25812084.hubspotpagebuilder.eu/the-hidden-fortune-in-food-loss-waste-white-paper-from-medoola

🌏🥗 We offer some practical insights in a world where sustainability and profitability often clash. Explore "Wasted Gold: The Hidden Fortune in Food Loss & Waste White Paper." It equips industry leaders with the knowledge and tools to transform their approach. The link is in the bio

Some feel good innovation

Repost from

Our local Mercadona store and their Food Waste campaign. Which food waste reduction strategies do you think are most effective in supermarkets?

Are your values aligned with purpose driven organisations?

Eight Rules of Purpose reminds us why we embarked on this change in business mindset. We share it with you to inspire and consider how purpose can fit into your own organisation

The disturbing satellite images of the mountain of fast fashion clothing in Chile's Atacama desert have been making the rounds on LinkedIn and some global media outlets. Still, only those within and interested in the fashion industry, or those with a keen eye on sustainability, have seen and shared them. 
So why is the 'desert of clothes' not making it to global mainstream media? It seems purposefully contained to an industry issue, leaving out the most critical stakeholders - the people (consumers) fueling fast fashion thanks to the business-as-usual operations and marketing models we have come to expect.

The initial imagery from SkyFi first exposed the gigantic scale of the apparel mountain, suggesting its enormity was visible from space. That was until additional images from geospatial experts, Bill Eerdmans, began to document the simple disposal method of incineration, which started in October 2021 and continued until the last of it was burned around June 2022. 
Technically, a savvy media professional would suggest this is old news. The mountain of clothes went over a year ago and is no longer a concern - out of sight and mind.
Yet, all the distractions in the world cannot prevent the problem from happening again.
People that buy from fast fashion retailers need to see these images on their TV screens at prime time. After doing an online shopping rekey, they need to see it pop up on their social media feeds instead of exposure to more ads for more fast fashion sites. The only people seeing this and other stories are those actively looking for them.
So what can we do until mainstream media deems this type of story relevant enough for primetime headlines? Follow
And share the news that mainstream media won't! Tell friends over coffee and show younger generations too.
It's heartbreaking that we have to this, but until core media outlets swap their lens from business-as-usual to purpose-driven, it's vital we take it into our own hands.

We’ve put together four rules for marketers in sustainability to help businesses/brands avoid negative engagement:
1️⃣ If you can’t measure it, you can’t market it
2️⃣ Build your strategy on fact, not emotion
3️⃣ Create credible claims that stakeholders can trust
4️⃣ Understand where your environmental impacts occur and be transparent about it

What we've learnt as a business is that our sustainability brainprints are just as important as our carbon footprints. What we say must be genuine, both from the heart - empathic - and pragmatic - backed by fact. Let's work on those brainprints to influence with integrity

The Carbon Almanac highlights that NYC emits nearly two metric tons of carbon every second. Seems like the perfect setting for world leaders to host The focus is ‘Getting It Done’, which makes sense since we’re a long way off reaching net zero by 2050 targets.

What would you ask the UN delegates and business leaders about ‘getting it done’?

Today marks the official launch of Medoola Comms and to mark the occasion, Fiona Shackleton is heading to to celebrate reaching 375+ signatories

Medoola was one of the first sustainable consultancies to sign up to the pledge and continues to meet the targets. We’re looking forward to catching up with other signatories at the event on Thursday and we will also keep everyone updated on other events taking place this week

👋 We’re Medoola Comms and we’re all about making and claims clear, concise and honest. Long gone are the days where you can hide behind meaningless pledges, it’s time to back up your with facts.