Steven Cook
đĽ Host of Better Business Podcast with Steve Cook đCo-owner of @cookfeedoutdoor
Do you remember the last time you posted a product video to your retail store's social channels?
In this episode of the Better Business Podcast, Chris discusses a few ways he has seen his clients successfully launch product viedos and improve customer awareness!
In this episode of the Better Business Podcast, Chris and I discuss the three stages of business growth. Every business goes through stages. As a business owner, knowing what to expect in each stage of business will help you feel more prepared and empowered!
Listen now at stevendcook.com/better-business-podcast
In episode 112, Chris from Fox Strategies and I discuss why it's a good idea to go all in on your marketing, especially now. Listen now: stevendcook.com/better-business-podcast
Video is a HUGE deal in marketing these days. Being the face of your business and actually showing that face on the camera matters. Chris and I talk about ways to overcome camera fear on episode 114 of the Better Business Podcast!
The score changes the way you play the game. Chris Fox and I talked about the importance of inventory practices on episode 110 of the Better Business Podcast. Go listen now! stevendcook.com/better-business-podcast
Do you know who your ideal customer is? That customer that you absolutely love working with?
I talked with Chris from Fox Strategies about how building a customer persona can explode your sales! Give it a listen! Episode 109: stevendcook.com/better-business-podcast.
Are you a retailer in a rural community? This episode is for you!
Vice President of Purina Animal Nutrition, Brian Grier, discusses what he sees as the furture of the retailer in rural communities.
Listen to the full episode now: stevendcook.com/better-business-podcast
Peter Cohen and I talk more about how to fight back against giant retail box stores in episode 106 of the Better Business Podcast. Liste now! stevendcook.com/better-business-podcast
Classic retail businesses are still alive and well- and new ones are opening every day! Ron Thurston talks more about this on the Better Business Podcast and his trip across the US. Listen now: stevendcook.com/better-business-podcast
You have about 5-10 seconds to capture a potential customer's attention through your website. Chris Fox talks to us about how to to do that on today's episode. Listen now-- stevendcook.com/better-business-podcast
20/05/2022
Food for thought⌠Are you solving the right problems? Or are you simply putting on a quick fix bandaid?
Hey retail owners! It is important to understand the difference between a customer wanting to shop and a customer wanting to buy. We pick these two apart in yesterdayâs Better Business Podcast episode. Listen now: stevendcook.com/better-business-podcast
Boutique sales and growth have been declining. Chris Fox has this (and more!) to say about it.
Check out episode 99 to hear more! Listen now: stevendcook.com/better-business-podcast
Our guest today, Anne Mezzenga, gives us a look into what some of the biggest companies in the world are working toward to change the customer's retail experience.
Check out this week's full episode to hear more! Listen now: stevendcook.com/better-business-podcast
03/05/2022
Here's a book I've been reading and think you should too! Share a book you've read recently in the comments
28/04/2022
When I graduated high school I walked on to Texas Tech to try and play football. One of the coaches said I was basically a shoe-in, but needed to go through the walk-on process just as a matter of formality. A few months later, I got to the try out and found out that the coach was no longer there. I found out a few days later that I didn't make the team. Growing up in a small school I never had a major amount of disappointment in very many things, I was a big fish in a small pond. This is much the same as business. Often times people find that you can become a big deal to a tiny subset of people in their industry. But when you try new things, like opening a new location, or going into a different industry, you're not as talented as you thought you were. But that's ok. You'll never be satisfied if all you do is stay comfortable and constantly win in your little bubble. Even if you put yourself out there, try something, and fail- it's much more satisfying knowing you tried your best. If nothing else, it will minimize regret in your life!
One way to create a great retail experience? Host your customers! Bring them together with fun events and let them weigh in on what that even looks like. Knowing the needs of your customers and creating a fun space for them can go a long way.
Check out this week's full episode with The Retail Doctor to hear more! Listen now: stevendcook.com/better-business-podcast
21/04/2022
Iâd love to hear your thoughts! Drop a comment on why you agree or disagree âŹď¸
"People go online to buy, they go into a store to shop." In this episode, Bob Phibbs and I discuss how to have a different retail experience than all the other large chains around you and how to set yourself apart from the world of E-Commerce.
Listen to the whole episode now: stevendcook.com/better-business-podcast
15/04/2022
Does it terrify you when people talk bad about your marketing? I have advice for you--
BE YOURSELF! Always put your business's marketing into the light that you want to be seen in. Itâs ok to be polarizing! People will disagree with you all the time about opinions, quality of products, and doing certain things certain ways! You want the people who donât agree with products or opinions to be polarized from you AND LEAVE! Trying to be vanilla is detrimental. If talking about your love for high quality products turns away cheap budget shoppers, then thatâs great, they werenât going to be your customers anyways. If talking about finding a good deal and saving money on a product turns away a wealthy customer who would never buy from you, then awesome! Think of it this way- would you want Hi**er to hate you? Of course! You would want him to know that you two donât have anything you agree on and that you donât want to talk to him!
Be more polarizing in your videos. Be authentic, and be yourself!
15/04/2022
Paying later is an option more and more retail stores are allowing customers to utilize! My opinion? It can be a slippery slope.
What are your thoughts? Do you allow your customers to do either of these? Letâs discuss!
Do statistics show that video is the king choice among all other options? Chris Fox from Fox Strategy Marketing co-hosts on this episode of the Better Business Podcast to debate this question. Listen to the whole episode now: stevendcook.com/better-business-podcast
10/04/2022
Have you ever considered the important role your health takes in your life as a business owner? This week's episode is not some âwork less and have better work life balanceâ mantra bologna. This is a plea to have more work life COUNTER balance with Chris Michael Harris.
Listen to the whole episode now: stevendcook.com/better-business-podcast
06/04/2022
Boundaries are important for not only your business, but your health too! Whatâs the most important boundary or expectation you currently have in your business?
âYou have to adopt a new approach for how you are preparing your body for that battle."
Chris Michael Harris and I talk about how business growth can be harmful to your health on this episode of the Better Business Podcast. Listen to the whole episode now: stevendcook.com/better-business-podcast
"Happiness, all those things, that is not a destination. They are what's going to get you to where you want to be." Chris Michael Harris and I talk about how business growth could potentially be harmful to your health on this episode of the Better Business Podcast. Listen to the whole episode now: stevendcook.com/better-business-podcast
Are there benefits to having a business community around you? Cody Rich, host of The Rich Outdoors Hunting Podcast and Rich Ideas Lab, believes it's one of the most important things to add to your business. Check out this week's full episode to hear more! Listen now: stevendcook.com/better-business-podcast
21/03/2022
Hosting a podcast has allowed me to
make many business contacts and learn a ton from
them! Tag someone youâve had on your own podcast
recently âŹď¸
18/03/2022
Some interesting retail statistics for you. If you are selling online, are you marketing across multiple channels?
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