Reetika Madaan

City based woman entrepreneur, Reetika Madaan becomes the first woman to represent Ludhiana at the World Economic Forum (WEF). She attended the 4 day annual curators meeting (ACM), being held at the WEF Global Shapers Annual Summit 2023 from June 16 to 19 at Geneva, Swtizerland.


32-year-old Reetika was selected to attend the ACM to share how Ludhiana is making an impact in social initiatives, with special emphasis on her project - Ludhiana Pedal Project.
Talking to TOl, she said, "Ludhiana Pedal Proiect was started to encourage people to use bicycles to help beat pollution and reduce carbon emissions.”
News Source: TOI
📸:

Surprised and thankful!!

Repost -Our Panel - The jury and mentors for your journey at the Young Founder Summit!
We’re excited for you to experience what all you’ve got in store for you.🥳

"Happiness blooms from within"...!

Thankyou everyone !!

📷
Thankyou for the invite and Honour.
It was an enthusiastic interaction with the undergraduates and postgraduate students on Future Skills-Powerful Resume, social skills and transferable skills that will be valuable for any career path.

Thankyou so much for this cute surprise !
Being a Canva Educator has helped me inspire hundreds of students.
Look forward to inspire Zillions and design millions..!!

2022
Honoured to speak on" Evolution of Indian Higher Education and Challenges Faced Pre & Post-COVID"
Thankyou for the honor and invitation.

Absolutely excited to spearhead the series 2022 at Amity University Punjab for Students and Educators PAN India.

This enriching session would help you overcome Exam Anxiety by focusing on certain strategies i.e by learning how to study efficiently, by learning relaxation techniques, getting plenty of sleep, and many more.

See you all today !

Link for registration: https://lnkd.in/e9A2FaFZ

https://m.facebook.com/story.php?story_fbid=240695144731344&id=100063725799961

Thank you Amity University Punjab] for
inviting me as a speaker. Looking forward to the session. Amity University Punjab]

Thankyou for the honour W for Woman ! Thankyou for sharing my journey so beautifully. I feel blessed .

Never underestimate the power of great communication and presentation. It can help you land the job of your dreams, attract investors to back your idea, or elevate your stature within your organization. !!
, Thank you, Confederation of Indian Industry for this honor! It is a privilege for me to interact with Business professionals across the northern region.

Confederation of Indian Industry
https://lnkd.in/etydDfP

Annual Curators Meeting 2021 with Global Shapers
Whoa !! 3 days of productive sessions, breakout rooms with the Amazing Speakers who inspired us with their rich Experiences and inspiring takeaways. Absolutely Delighted to represent Global Shapers Ludhiana Hub of World Economic Forum as the first-ever Founding Curator from the state of Punjab.

Truly indebted to the HQ Team for giving us the privilege to attend this virtual meeting!
It was a thrilling experience while interacting with every leader, every champion, every council member, and shaper to the maximum possible extent.

Featured on Global Shapers, World Economic Forum
!!
https://www.globalshapers.org/impact/a-peddle-for-change-pedalling-way-to-greener-city

A PeDDLE for Change - Pedalling way to greener city !! A report released by World Health Organisation ‘Global Status Report on Road Safety 2018’ reveals “1.35 million road traffic deaths occur in the world every year, 54% of which are pedestrians, cyclists and motorcyclists”. Ludhiana first came on the list of smart cities in 2016 and still ther...

What do the recent rumors of a possible ban on popular social media platforms mean for brands?

Key Takeaways-
-Brands have been very conscious of every penny that they are spending amidst the pandemic. Hence, huge sums of money invested by brands for advertising might result in big losses.
-This will disrupt all ongoing digital campaigns, Traffic to websites will drop, and consequently so will sales and leads.
-Ad spends will shift more towards Search and Display Marketing via Google.
-Brands will also turn to OTT platforms and mobile apps to advertise.
-Email marketing will gain more popularity as a method to engage with consumers.
-Bharat-centric platforms will emerge as a replacement for banned social media platforms.

https://lnkd.in/eF5xjAh

What does a ban on social media platforms mean for brands? - ET BrandEquity ETBrandEquity.com asked experts about the possible consequences, if the social media platforms are banned due to non-compliance with Centre’s guidel..

Reetika Madaan now takes appointments on their Page.

120-year-old Saregama is ready for the future; here is how it is transitioning to stay relevant for the next few decades.

Saregama, which is sitting at the heart of all the action, be it with music, films or TV series, aims to create enough content so that the kids of today who are going to consume content will keep on listening to this content for another 50 years,

Right now, the company is primarily focusing on two things, the creation of IPs, be it as music, films or TV series, and monetizing them. The second is to create a platform on the back of Carvaan to talk to the 35+ age group.

Read more
https://www.businessinsider.in/advertising/brands/article/the-almost-120-year-old-saregama-is-ready-for-the-future-here-is-how-it-is-transitioning-to-stay-relevant-for-the-next-few-decades/articleshow/82944754.cms?utm_source=admedia&utm_medium=email_newsletter&utm_campaign=Advertising_And_Media_Insider_Newsletter

The almost 120-year-old Saregama is ready for the future; here is how it is transitioning to stay relevant for the next few decades Saregama recently announced its result. Its PAT for Q4 stood at Rs 372 million, which was a 151% growth compared to the same quarter last year. Over the years,

What people think about creation :

- Buying expensive cameras.
- Buying training programs.
- Using marketing gimmicks to grow on .

(Maybe all this works, I don't know)

What it actually is (at least for me):

- articles that are trending and match your forte.
- and developing your own analysis.
- Writing/shooting/Creating captivating artworks with good content.

Avoid disinformation and misinformation !!

Misinformation - False or inaccurate information that is communicated regardless of an intention to deceive.

Disinformation - Bad information that is sent out on purpose.

The amount of disinformation and misinformation that is spread on the web is staggering and we all need to be educated !!

in true sense!!

USA is helping India by providing Oxygen Cylinders, test kits, PPE kits, and even the ban on the raw material to produce vaccines has been lifted.

UK sent across 140 ventilators and 495 oxygen generators to Delhi

Germany sent across 23 mobile oxygen generating plants.

Saudi Government sent 80 metric tons of liquid oxygen

Singapore also donated oxygen tanks to India

Russia is also sending aid and an unspecified number of Sputnik V vaccines!

Taiwan is sending Oxygen generators!

Countries like China, Pakistan, Australia, and France also showed their readiness to help India

Couldn't resist sharing .Thanks Social Samosa !!

This has summed up our WFH thoughts.

What do you think?

While at home, learn from the things (mostly food) around you !!

What were your learnings ?

Thoughtful logo by Tesla !!

Always fascinated when brands have a strong 'why ' behind what they do.

The Tesla logo is intended to represent the cross-section of an electric motor, Musk explained to a querying Twitter follower

https://www.google.com/amp/s/www.businessinsider.com/elon-musk-tesla-logo-meaning-2017-2%3famp

The CEO and co-founder of TikTok's owner ByteDance, Zhang Yiming, has announced he will step down as CEO.

He says, "The truth is, I lack some of the skills that make an ideal manager. I'm more interested in analyzing organizational and market principles, and leveraging these theories to further reduce management work, rather than actually managing people."

Mr Zhang has my respects.

I find such candour about one's 'shortcomings', coming from an industry head, bold, transparent, acceptable and refreshing.

It's also a great example of self-awareness - knowing what we are good at, taking time to improve ourselves, letting the competent one take our place without any ego, and being passionate about, what makes us happy

What are your thoughts,?

https://www.bbc.com/news/business-57181225

ByteDance: TikTok's co-founder to step down as chief executive The hugely popular short-video app was regularly criticised by former President Donald Trump.

What is the right social media etiquette for brands and leaders? There's a reason why celebrities and influencers are singled out for their silence

Some Key Takeaways -

1. Organisations use social media to build a brand and hence may want to avoid getting entangled or dragged into any controversy. However, this is also when your stakeholders are looking at your brand to see the values you stand for.

2. You may feel like you have nothing valuable to say. In that case, it's better to state your intention of taking a break rather than halting your social media and keeping your followers clueless

3. If nothing more, use your social platforms to share words of encouragement and resilience.

https://brandequity.economictimes.indiatimes.com/news/marketing/why-silence-may-not-be-the-best-social-media-strategy-for-brands-and-leaders/82800894

Why silence may not be the best social media strategy for brands and leaders - ET BrandEquity What is the right social media etiquette for brands and leaders?

In India, tea is a beverage and chai is an emotion. Whether pre -covid times or WFH, I always have "multiple cups kinda chai day "
and why not "I don't believe in soulmates but I believe in 'supremacy of chai.'

Happy to all tea lovers of the Earth.

Recognizing the long history and deep cultural and economic significance of tea around the world, the United Nations General Assembly proclaimed 21 May as International Tea Day, calling on Food and Agriculture Organization of the United Nations (FAO) to lead the observance.

https://bit.ly/2ADJuBJ

International Tea Day The origins of tea stretch back more than 5 000 years, but its contributions to health, culture and socioeconomic development are still as relevant today. Tea is currently grown in very localized areas, and supports over 13 million people, including smallholder farmers and their households, who depe...