Beauty Marketing

💸 So, you’ve invested in a 6-figure device and mastered high-ticket treatments—that takes guts! But are you giving your marketing the same level of commitment?🤔

👉 Just like you tell your clients to trust only the best, your clinic deserves a marketing partner who’s all in on your success.

Here’s what you should be asking:
🔎 Are they true experts in aesthetics?
🔎 What do their results and client reviews tell you?
🔎 Are their strategies clear and on point?
🔎 Are they proactive in driving your campaigns?
🔎 And most importantly, can they back up their claims with real results?

When we tell you we helped one client generate $60k with Morpheus8 appointments, it's not to brag—it’s because we’re laser-focused on what we do and have it down to a science.

Imagine what we could do together! 🤩

If you have made this 6 figure investment and now your device is sitting on a corner collecting dust, we've come to the rescue. Or — if you are getting bookings, but you can't look away for a second because your marketing does not run like a well-oiled machine, we are also here for it.

Ready to get serious about your clinic's growth?🚀 Let's talk!

As the new month rolls in and we prepare to crush it again, we want to do a quick look back at August because we’ve been on fire! 🔥
.. and we're super excited so we want to tell you all about it.

From rolling out the most creative new campaigns with our whole new service line up...

To welcoming some amazing new clinics and team members...

It’s been a whirlwind of exiting changes 🌀 — in the best way
possible!🙌

Swipe through to see all the juicy details and our biggest wins of the month! 🏆

Now September is here and we are soooo ready for it!

We’re so curious—what’s new with you? Any big wins or fun updates? Drop them in the comments! 👇

Following the latest trends, designing amazing posts, creating interesting video hooks, and using trending audio—there’s so much to consider when posting on social media. It’ll honestly be a full-time job if you let it. 🤯

But are you posting for yourself or your audience? 🤔
There’s a big difference. You might be creating content that’s pure gold, but if your audience doesn’t care for it, what then? 🧐

You could be delivering real value, but if your posts get scrolled past… what does that tell you? 🤷‍♀️

We’ve put together some examples and insights to help you figure out if you’re creating content you want to share or content your audience wants to see.

▶️▶️▶️ Swipe through and check it out! Let us know if you agree in the comments. 👇💬

Just like the Thread Lift is not like any other treatment, and it cannot be performed by just anyone... you can't expect to throw a quick, simple ad campaign together and expect it to work. 🤷‍♀️

🤫 Let me tell you a little secret — the more complex or expensive a treatment is, the better and more personalized your strategy needs to be. It's a simple concept, but we’ve struggled with so many clinics not understanding this.💡

That's right, you can't just throw up some nice picture, AI-generated copy, and expect that with $10 a day you will get bookings. 💸 Not that we are looking to make it sound more complicated than it is, but the truth is, it just doesn't add up.

To create a campaign that really gets you results, you have to not only reach but also connect with your ideal client, and...
👉 Focus on their wants and needs
❤️‍🩹 Show that you understand their concerns
🧐 Overcome their objections
💫 Clear their doubts
💘 Build their trust

So — this sounds great and all, but how do you actually do that, you ask?👀

👉👉👉 Swipe through for some insights we’ve put together on these campaigns, and if you're ready to book more Thread Lift appointments, DM 'THREADS' and let's find out how we can help you!💖

If your content is not getting attention, likes, comments, shares, DMs... 😩

Chances are you are spending tons of time and effort into creating AMAZING content, but...
What you are trying to say is not coming through to your client clearly... and you guessed it—if they don't immediately understand that you are speaking to them and what you are telling them—they will just scroll past your posts. 👀

womp womp 😔

Frustrating, right? You put all that time and effort into writing, designing, recording, editing... something that to you is absolute GOLD ✨, but they just don't seem to care for it.

We get it, and that's why this post has two keys that you may be looking over. 🗝️

▶️▶️▶️ Make sure to swipe to find out what your clients really want to see, read, and hear from you.

And, don't forget to follow to find more ways to increase your marketing efforts and book more appointments! 💪📅

"Hello? Is anybody there? I can make you look beautiful 😭¨

It's probably what you are thinking right now that you are not attracting enough of your dream patients.

But... have you noticed just how many aesthetic practices are opening by the minute?

And there's then you, who has invested hours and thousands in trainings to perfect your craft, has designed the most beautiful space, and is ready to make the most beautiful transformations happen.

But there's just SO many different choices out there 😖

On one side, you've got new technologies promising amazing results. On the other, you're seeing botched or AI-generated looking faces.

No wonder your patients (or soon-to-be patients) feel overwhelmed—maybe even a little lost—when choosing the right clinic.

They want natural results, contoured faces, subtle lifts…but how do they know who to trust? 🤔

Here’s the truth: 👀 They’re doing their homework. They’ll check out your ads, scroll through your posts, review your before and afters, read testimonials, Google you, and stalk your social media. They’re making sure you’re the real deal (because, let’s be honest, scams are out there 😬).

So, how do you build that trust?

Beyond the ads, they need to see you everywhere—posts, stories, reels, emails, texts. When they think of getting a procedure done, you should be the first clinic that comes to mind. 💡

Here’s the secret... 🔓 The easiest way to be remembered? Be in front of the camera and speak to them like you would in the clinic. Break down concepts, explain procedures, show them around—make it personal. The more they see you, the more they’ll trust you.

And trust? That’s what gets them booking. 📅

Trending content is cool, but it’s not enough to build that deep connection or trust you need. Go beyond the trends. Make sure you’re giving them every reason to trust you and be excited to book with YOU—not just any clinic. 💯

Not sure where to begin? 😎
📩 DM 'EMPOWER' and let’s make it happen!

DISCLAIMER: Just a bit of fun 🤣

Can you relate to some of these? 🤔 If only everyone understood what it takes to run a clinic—or a marketing agency.

It goes without saying that becoming an expert in Aesthetics, Marketing, or any industry takes a lot of financial investment and time spent developing your skills and perfecting your services.

We know! We have spent thousands hiring the best team, training, masterminds, courses, coaches, tools, platforms, etc., to make sure we give the best quality. 💎✨

Just as we are certain clinics have spent thousands developing their skills, team, equipment, etc. 🏥💉

One isn’t ‘better’ than the other - it's just different sides of the fence.
But boy oh boy, the number of unsolicited comments we get as agency owners + self-employed peeps! 😅

I’ve said it before, and I’ll say it again: Would you have your accountant make your website? Sounds silly, right? There’s a reason why professionals take courses, invest in training and certifications, and purchase the best equipment. The same goes for marketing agencies.

🤖 Don’t be fooled into thinking we can get by with free AI software alone. Do we use it? Yes. Does it do our job? No. It helps streamline some processes, but beyond the training, years of experience, constant learning, and troubleshooting, we also invest in high-quality software to produce the results you see.

It’s not rocket science, but there is a science. 🧠
Here’s how it comes across. 👉🫣 Swipe for some fun!

Ghosting is not cool… 👻💔

Not in dating and not in a clinic-patient relationship.

But it can be explained by the simple principle of reciprocity. 🤔

If you get in front of your clients and they show interest in your content, they expect (as potential clients) to continue hearing from you, learning about your services, and being nurtured by your content. Because, believe me, your competition is doing it. 💬

So, how do you do this? And let’s take it a step further—how do you stand out and become their go-to clinic for:

✨ Information they can trust
🌟 Transformations they can see
🤝 Attention they can get when they're ready to book
❤️ And of course, the clinic they choose over and over for all their cosmetic treatments

You...
⚡ Focus on their needs and wants
⚡ Show that you understand their concerns
⚡ Overcome their objections
⚡ Clear their doubts
⚡ Build their trust

⏩⏩⏩ Swipe through for a deep dive on these strategies and actionable steps you can take to ensure you're doing everything right.

📨 Send this to someone who could benefit from these strategies. Shhhh— it works for all kinds of businesses, not just aesthetic clinics!

And if your clients are ghosting you too, send us a DM with the word 'STRATEGY'.📩

Imagine a fantastic first date... then no - more - texts. 😔

How would that make you feel?

From your client's perspective, it's something similar. You can either be that one lovely date they never hear from again, or you can be a long-lasting relationship. ❤️

Did you know that after a positive experience, a client will likely spend 140% more with you? That is, if they hear from you, find out about your specials, hear about your new treatments, and so on. Also, remember that a happy client is likely to refer you — so it's really a win-win. 🌟

With the little effort it takes to set up, automations can make a huge difference and help you fill your calendar up with REPEAT LOYAL CUSTOMERS. 📅

➡️➡️➡️ Swipe for ideas to automate your “wow” and “referral” efforts.
Find these ideas helpful?
Follow for more tips to grow your clinic on autopilot. 🚀

🚨Calling all busy clinic owners who are stuck doing their own ads, social media, and booking appointments.📣

Hate to break it to you... 😬
You can't do it all.

Of course, you can watch a few tutorials and figure out how to run some ads, follow some trends, and set up some automations, but is that where your time is better spent?
If you are a clinic owner who has worked hard to get certified, invested to have the latest equipment, and has everything to take their clinic to the next level, you need to focus on that — do what you do best. 🌟

That means that you will need a trusted partner who...
➡️ Understands your treatments
➡️ Is familiarised with the Aesthetics Industry
➡️ Knows exactly how to sell high-value treatments
➡️ Takes care of everything for you and gives you peace of mind

So you can work on growing your clinic instead of in the nitty-gritty details that only take your most valuable asset, your time. ⏰

We're here to make this happen. We'll make sure your marketing is running 24/7 without you lifting a finger. Ready to get started? We are! 🚀

📥 DM 'SCALE' to book your free call.

So you’re getting some bookings for one-time specials, but can’t seem to get a consistent flow of high-ticket bookings? 🤔
It’s your lucky day. That’s our expertise! 🤑

We see this happening to clinics all the time. They’re giving more and more discounts and feeling increasingly frustrated with the lack of actual customers. 😩

We started on this journey many years ago and quickly learned some key pillars that a marketing campaign needs to be successful in the aesthetic industry. 💡 We created a system that WORKS for you and consistently gets you high-quality clients on autopilot. 🚀

It’s actually not that difficult, but if you miss one of the key items, it will throw off your entire strategy. So – no slacking allowed!

🎯 Get very clear on who your DREAM client is
- Find out what they care about, their pain points, past experiences, fears, where they search, and when they want to take action. 📊
- This is the only way you can tailor your offer specifically to them and get them to take action. 🔍
- This will also help you fine-tune your messaging, timing, and approach. 🕒

🎁 Give them an INCENTIVE to choose you
- Don’t just tell them how great you are. Let them see how you can make a positive change in their lives. 🌟
- Be very visual and creative. Pictures and videos are an absolute must. 📸🎥
- Give them many reasons but also leave them a bit curious so they want more. 🔥

🛠️ Use lead generation tech to minimize your work but maximize your impact
Work smart, not hard. 💼
- Use messaging, emailing, and DM technology to create multiple touchpoints. 📧📲
- Be present regularly to remain top of mind. 🧠

This last one is where a strong partner comes in and can make all the difference. A knowledgeable marketing team with a solid strategy tailored to your needs WILL make all the difference. 🌟 It will also allow you to work on your business instead of in your business… freeing up time to actually do what you do best. 🙌

Sound too good to be true? Check out the link in our bio to find out how we do this. 🔗👀

So... let’s try this again.
🚨🚨🚨Lower the price, add more ads budget. Let’s see if we get more results. 🤪

Does that sound familiar at all? Slashing your prices again for the sake of getting another appointment or two? 🤔 What happened to the previous clients who are not coming back for more? What are we missing? 🤷‍♀️

We see this dynamic so often with clinics that come to us frustrated and exhausted. 😩 When we designed our signature program, we wanted to find a real solution with actionable steps... and guess what? We got it. We really do have this down to a science. 🧪

➡️➡️➡️
Scroll through to learn how we manage to dig our clients out of that deep discount hole and set them up in a high-ticket treatment booking system that works like a well-oiled machine without them lifting a finger. 🔧💼 Meanwhile, their clients continue to see them, interact with their content, get regular check-ins, find out about their specials, and more! 📈💬

DM 'SCALE' to find out how we can help you! 📩

As if we needed more reasons to love these treatments...⬇️

Not only are they amazing and we LOVE getting them done,💆‍♀️ but we also love setting up autopilot systems so our clients who have them and are certified to use them can get people in their clinics to try them out.

We are convinced that these treatments are GOLD.✨And, there are so many reasons why advertising them with the right strategy can really boost those bookings 📈 and bring repeat clients through your doors.

▶️ Swipe through to see the main reasons why we have seen them work like magic on paid ads.

And - you're welcome! 😉

P-S. The best part is that not only are these treatments amazing and we know how to advertise them correctly 🎯--- but our signature process lets you get these high-ticket appointments without having to lift a finger.

Ready to see the magic in action? 🪄
Book your Discovery Call at the link in our bio!

🆘 Are you being held hostage by a Paid Ads Agency? 🆘

When clinics come to us, it’s often because they’re not seeing the results they want with their current marketing efforts. And let me tell you, we've seen some PAINFUL cases where Paid Ads Agencies can get real PETTY. 😞

We've seen situations where:
🫣 Ad campaigns and budgets are tampered with
😫 Clinic owners face emotional blackmail
😣 Practitioners feel coerced into staying with the same agency

These experiences can leave a sour taste and make you hesitant about marketing altogether. To avoid this, watch out for these red flags:

1️⃣ Full Admin Access
YOU should own your accounts – Facebook, Instagram, Ad Account, Google Ads, etc. Make sure you have full admin access and can remove the agency if needed.

2️⃣ Full Performance Overview
You’re paying for every lead. You should see daily ad spend, lead costs, campaign types, and interaction details. Know where your money is going!

3️⃣ Clear Terms and Conditions
Read your contract carefully. Ensure you keep your leads and aren’t trapped in long contracts. Understand the notice period and offboarding process.

4️⃣ Avoid Emotional Blackmail
If you’re unhappy and not generating results, don’t let an agency scare you into staying. That’s emotional blackmail.

Send this to someone who might be held hostage by their agency 📩

And if you are dealing with this yourself, send us a DM with the word 'STRATEGY'

I'm running out of ideas on how to explain this to you guys 😂

BUT here’s why we at Beauty Leads will always shout about the combined power of lead nurturing + content strategy + paid advertising.

We call it the TRIFECTA 😍

Paid Ads help you...

⚡ Put your business and treatments in the face of THOUSANDS of people

⚡ Attract your dream clients, the ones who not only can afford your treatment but will be more than happy to book more sessions

✨ Generate a consistent influx of sales to your business, and give you the cofindence to grow your business even more

Your content strategy will...

🔥 Position you as the go-to person for your treatments

⚡ Build trust with your ideal clients by showing them how everything works and what you can

⚡ Develop your brand and create an engaged community of people who relate to you and want to book treatments with you

And nurturing your leads will make you…

🔥 Have a direct communication line with potential clients

🔥 Provide personalized answers to people who are interested

🔥 Build loyalty + turns casual readers into long-term customers

Tell us: does your marketing strategy involve this dynamic trio?! 👇

Pssst, if you need help with achieving this Trifecta, we want to support you! Book a call with our link in bio so we can help you master your marketing 🤩⚡️


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