Digital Wing Co

When launching, when growing, when captivating your audience, create a world on social media using multiple content pillars of storytelling and content.

Our clients hear me mention content pillars more than they’ve seen me sip my coffee 😏

We’re not driven by ad dollars, we’re driven by the impact you deliver to your audience, and help you tell that story well.

There are pillars of why you exist, let’s build your storybook and deliver the reason youre relevant to your audience.

✉️ [email protected]

🎙️ this one goes out to all the cups of coffee we made but forgot to drink bc we got too focused on writing, designing and editing that we forgot to sip.

Pour another one out for the productivity lost….or gained 😏

We've been in this gig for a minute now, and here's what we know for sure 👇🏼

Your idea is solid, you need to own your voice.

That's pretty easy to type into an Instagram post, it's harder to practice for hustlers working hard to build their dreams. Articulating their point of impact. Beaming what makes them unique. And building all at the same time. Phew.

Time is precious. That's why we built Digital Wing 😏

We're a literal and figurative digital wingman. We create unique messaging, and develop digital marketing campaigns that breathe in a way only your brand can. We build alongside you. It's like an assist. Sure.

When Digital Wing is in your house, your voice will be clear, mission loud and growth visible 🚀

Anyway, back to your Monday ✌🏽

🪡 it’s a new day! The fresh breeze of a new platform that pulls an existing engaged audience is in the air.

If you’re our client, check your inbox for a note from our team. If you’re not a client, we can change that ✨

Reach out to [email protected].

One of the most powerful tools to tell your story is organic social media.

Do we support paid social campaigns? Yuh. Of course we do.

….but organic content is the boss of it all.

At , we create custom social media content. We capture, curate, build, post and engage. A beautiful Instagram feed is a hobby of ours.

Reach out to find out more about our services. We’re right here.

It’s our first media placement! After years of staying behind the lens, and very comfortably at my keyboard, reached out to spotlight me and .

I had to say yes.

Thank you for the feature, Voyage and for all you do to support Houston entrepreneurs. This is a great city.

Shout out to my amazing team who work hard and deliver every single day.

And thank you to our clients for trusting. Building you up is our favorite thing to do.

Growth only! Fly.

Cheers,
Katie



📸 thank you ✨

Unsure how your Mom found her way into our DMs, but she did.

Social media strategy is so much more than a post when you’re prompted by your team.

Social media is a conversation, and you get to drive it. So just like any other conversation you’d have with your friends or family at dinner, you gotta think about what you want to say, and how you want to communicate it.

And mostly, your probably swamped. Good thing our team is led by too many years of social media experience, and crush it right here in HTown for clients based right here in HTown. We’re from all over, but this hustle is the one we like.

Thinking about a social strategy, but not sure what it means? That’s cool, we do and we’re here! On your team! Already.

Slide in our DMs to chat. And right after that, call your mom.

Attention: Copywriters

There's a decent amount of HTown hustling going on in our city, which means we need more hands.

Here's what you need:

+ punchy, bold, interesting writing
+ social media writing experience
+ know your way around social + Google Analytics
+ confident in social media management platforms [bonus points for knowing Sprout Social]
+ strong understanding of digital data, and how it guides and builds strategy
+ care deeply about this town and making sure we keep small businesses afloat with clever, intentional, ROI driven strategies
+ comfortable living by the creed "no lazy copy"

This call intentionally does not have a requirement for minimum number of years in the industry. As much as we *will* deliver strong results to our clients as their digital wingmen, we want to be a place of growth for our team. Also, everyone knows if you can write fire copy, then you can write fire copy–– you don't need years of experience for that.

Two options to get in touch:
1. Slide in our DMs.
2. Email Katie at [email protected]

Gear up. This is a strategy post that includes specific local tactics.

Google announced last week that they have implemented new strategies to help local small businesses and non-profits survive the business survival marathon that is COVID. Google *increased* Ad Grants to $1bn–– this is a huge deal. Non-profits need to skip, hop, and jump over to applying for this grant.

Google also rolled out a number of tactics to boost small businesses on Google. Here are my quick-hit notes on the big-ticket items:

+ Google Local Service Ads now offer booking functionality–– super helpful for smaller businesses with websites that don't support making appointments.

+ Added functionality to include curbside and delivery options to Google listings

+ Free promoted pins! [usually a paid feature]

+ Financial relief offered through the Small Business Fund

No doubt, times are tough. But so are you. Keep pushing, and if you have any digital questions, slide in our DMs 🐌

Big shout out to the restaurants and cafes in Houston who are using social media to be transparent about their team's positive COVID cases, and sharing the action plan. Your community sees you and appreciates you.


Within Houston is the same community that rallied during Harvey. When the Coast Guard stopped their search boats when the sun went down at night, the people of Houston stayed out and make sure everyone was safe. This is where we decreed together.


That's the vibe that these restaurants are giving out. Transparency and looking out for their team around them. Health and blessings to you, to your business, and to our community. Let's get through this.


One question–– can we all just wear masks when we're out though? ✌🏼 ✌🏽 ✌🏾 ✌🏿

If you want to know where you're going, you need to know where you've been. And that means tracking. It's your digital guide to what's working, what's terrible, and what tactic needs your attention today. Read the story your data is telling you.

First of all, keep going.

Second, as a society, we have learned in the last couple of months that having a digital footprint is no longer optional. To survive this landscape, we all need to be nimble, creative, and online. We're specifically speaking to small and medium-sized businesses that have mostly been able to dodge this is in our previous life. That is life before COVID-19. Blegh.

So here's the deal. That digital footprint requires two things:
1. Hustle.
2. Strategy.

Strategy is the only existing thing immune to this virus. No-one can reach the local economies like local businesses. And our broader economic recovery needs local economies to spark those embers. Therein lies the reason for smart digital strategy locally right now.

If you're a local business working hard, reach out. We're just over here.

www.digitalwingco.com

we got a mama who encourages dreaming, working, creating, and lifting up those around us. Happy Mother's Day to all the moms working hard to do the same!

the sweet fruit of SEO labor is that your target market will find you when they search. and right now, for small and medium-sized businesses, SEO is incredibly important.

A solid SEO plan is not just a couple of strategy points. It's a whole strategy fruit salad.

It's consistent, it's intentional, and it's going to take a minute to show up on page one.

Tip: figure out what matters most to your bottom line, and build out around it.

Find out more about us here: www.digitalwingco.com

oh, this isn't a digital marketing post with a strategy tip. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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This is just a friendly reminder to call your mama, your grandma or your aunt. Actually, make that a FaceTime. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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You really do. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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The SEO reward of blogging regularly is supreme.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Here's our top 3 blogging tips: ⠀⠀⠀⠀⠀⠀⠀⠀⠀
1. Develop an SEO strategy that guides your;⠀⠀⠀⠀⠀⠀⠀⠀⠀
2. Blogging schedule. Commit long-term.⠀⠀⠀⠀⠀⠀⠀⠀⠀
3. Make each blog snappy, and include images. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Got questions? DM for answers. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Our work lives look different.

If your company isn't built to work remotely, take heart that we can adjust during this time to keep afloat.

Remember, this is temporary.The world will heal and we will get back to a new normal as long as we all stay at home for a while.

Until we see each other in the conference room again, here are 5 tips to keep productivity at home at a hundred.
Massive shout out to D-Nice for keeping the vibe high.

Check-in with your creative energy during this season of social distancing. Keep finding ways to spark new ideas. Video chat the people who boost your creative glow. Turn your music up. Explore new ways to work around your home and find afternoon sunshine spots you never knew existed.

Wash your hands.
Wipe down your devices.
Now, get back down to work.

We are resilient. We will get through.

Now it's easier to send Digital Wing Co a message.

Keep a tight hold of hope today.

We hope that you and your loved ones are healthy, safe and stocked.

What are some initiatives you've seen in our world to make sure your neighbor is doing okay? We've noticed Invisible Hands who bring groceries safely to the elderly or immunocompromised. Bravo.

Hello world!

Your digital wingman, here. What that means for you is carefully crafted digital strategy, bold branding, apparently alliteration, and a strong backbone of integrity with every decision, and move we make.