Natejaniellar

A loss or threat in the present: the chaotic change that nostalgia always responds to. Though some theorists [29] argue that the ideal must truly be lost, other scholars including Kurlinkus argue that the ideal may simply be threatened to trigger nostalgia.

God memories: vague but authentic feeling prelapsarian pasts (similar to rhetorician Kenneth Burke's "god memories") that connect communities of nostalgia together (seen in terms like "American," "slow," "natural"). Such ideal memories often serve as keys to entering a community--if you long for the right past at the right moment you receive membership.

Nostalgia has been frequently studied as a tool of rhetoric and persuasion. Communication scholar Stephen Depoe [26], for example, writes that in nostalgic messaging: “a speaker highlights a comparison between a more favorable, idealized past and a less favorable present in order to stimulate [nostalgia]. . . . [linking] his/her own policies to qualities of the idealized past in order to induce support” (179). Rhetorician William Kurlinkus[27][28] taxonomizes nostalgia on this foundation, arguing that nostalgic rhetoric generally contains four parts:

A person can deliberately trigger feelings of nostalgia by listening to familiar music, looking at old photos, or visiting comforting environments of the past.[24] With this knowledge widely available, many books have been published specifically to evoke the feeling of nostalgia. Books are just one of many media used in the monetization of nostalgia[25][circular reference].

Hearing an old song can bring back memories for a person. A song heard once at a specific moment and then not heard again until a far later date will give the listener a sense of nostalgia for the date remembered and events that occurred then. However, if it is heard throughout life, it may lose its association with any specific period or experience.[5]